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Are You Defining Your Niche Properly? | Cross River Realtor

When I started my blog, I made the mistake of not defining my niche well enough.

In fact, I defined it with one word: “coding.”

Defining the niche my blog targeted with one word was never going to be enough. Perhaps for the pioneers of the internet it was okay, but in this day and age, with millions of websites in the competition, you need more than a one-word topic name for a niche.

I can’t emphasize how important it is to define your niche. You need to be able to know the focus of your blog inside out, what makes it so great and how it’s different from every other blog. A one word simply isn’t enough.

I didn’t know this when starting my blog. But when it did dawn on me, I knew I needed to change. I overhauled my About page, I changed my tagline, and I generally wasted a lot of time deciding on what the heck my site was about.

Luckily for me, the site was still new and unknown, and I doubt a single person noticed my change of focus, but this was time I could have spent building great content and promoting my blog.

I hope that you can learn from my mistakes. So here are the main things you need to think about when defining your niche.

Choose an audience, not a topic

This was the first mistake I made. When you decided what your blog was going to be about, did you choose a topic like business, blogging, or photography? Or in my case, coding?

I did. And it wasn’t long before I realized it wasn’t going to work. Coding is a hugely broad topic, and I had no idea who I was writing for. Beginners? Experienced coders? What kind of coding were they interested in? What needs did they have that I could address?

I didn’t even know my own blog! My blog posts were lacking purpose. They weren’t targeting anyone, they weren’t addressing any needs. No wonder no one was reading them!

Think of all the successful blogs you know. ProBlogger, Digital Photography School, Zen Habits. They don’t just blog about a topic, they’re aimed at a specific audience.

Coding was a weak topic. But those who are learning to write code and want to apply their skills to real projects—now that’s a very clearly defined audience.

Lessons

  • Don’t write about something, write for someone.
  • Know the focus of your blog, inside out.
  • With every blog post you write, ask yourself: what’s the purpose of this blog post and how does it address my audience’s needs?

Differentiate your blog from every other

When I was deciding on my clearly defined audience, there was one big thing I had in mind. How was my blog going to be different from all the rest?

If you’re blogging about blogging, you’re competing with ProBlogger. If you’re blogging about photography, you’re competing with Digital Photography School. If you’re blogging about coding like I am, you’re competing with Tuts+ and SitePoint.

How do you expect to stand out from the pack? You simply don’t stand a chance. Unless you differentiate your blog.

Here’s a little exercise Derek Halpern taught me. Identify the top ten blogs in your niche and for each one, explain how it is unique from all the others. Now decide how your blog can fit in amongst that top ten, with its own unique spin.

In my case, I decided that my blog was going to be focused on coding in the “real world”—guiding people along their learn to code journey, while also helping them apply their skills to real projects.

Lessons

  • Identify how your blog is different from all the others in your niche and how it can compete.
  • Ideally, choose a unique spin that no other blog shares.

Where do you want your blog to be in a year?

Knowing how you want your blog to grow is something that’s extremely helpful for defining your niche. It’s not as important as the previous two points, but it really does help.

Think about what kind of things you’ll be selling, what components there will be on your website, even how you want your site to look and be designed.

For me, I decided that in a year’s time I wanted to be selling WordPress themes and plugins on my website. So, to prepare for this, I now have a WordPress category in my blog which I add to regularly.

I also know that I want my website to be known as a supportive community for coders. Just knowing this gives me a better idea of what kind of content to add to my blog today.

Lessons

  • Have an idea in your head of what your blog will be when it’s fully mature.
  • Think about how it will make money, what it will be known for, and how it will look.
  • Use this insight to gain a better idea of what to focus your blog on today.

Strengthen your blog’s foundation

It doesn’t matter whether your blog is already established or not. Websites are dynamic—you can change them at any time. So take this advice: laser define your niche and strengthen your blog’s foundation.

What niche does your blog focus on? Tell us in the comments—and no one-word answers please!

First-time Buyers Continue to Fade | Katonah NY Realtor

The first-time homebuyer share of home purchases fell to 34.7 percent in October, down from the 37.1 percent share in June and the lowest first-time homebuyer share ever recorded in the three-year history of the HousingPulse survey.

The decline in first-time homebuyers participating in the housing market comes at the same time that purchases of non-distressed properties have risen significantly this year. In fact, according to the latest Campbell/Inside Mortgage Finance HousingPulseTracking Survey, the non-distressed property share of home purchases climbed to 64.7 percent in October, up from only 55.7 percent back in February and the highest non-distressed property share recorded by HousingPulse in its history. (See Where Did the First-time Buyers Go?)

First-time homebuyers are the only group of buyers tracked by HousingPulse that have not seen their share of non-distressed property home purchases rise over the past five months. Current homeowners have seen the biggest jump in purchases of non-distressed properties with their share rising from 50.0% in June to 54.2 percent in October. Even investors saw their share of non-distressed property purchases inch higher from 11.3 percent to 12.2 percent over the past five months.

But first-time homebuyers have seen their share of non-distressed property home purchases fall from 38.7 percent in June to 33.6 percent in October, the HousingPulse survey results show.

One factor depressing first-time purchases of non-distressed properties is the higher – and rising – prices associated with these homes. But another key factor is the availability of financing for first-time homebuyers. HousingPulse survey respondents identify FHA, with its low 3.5 percent minimum downpayment requirement and slightly looser underwriting requirements, as the primary financing vehicle for first-time homebuyers.

“Financing of first-time homebuyers with low downpayments threatens to become a significant problem in the U.S. housing market,” commented Thomas Popik, research director for Campbell Surveys. “Fifty percent of first-time homebuyers use FHA financing, but FHA insurance premiums are increasing and underwriting is becoming more strict. Private mortgage insurance has started to fill the gap, but the long-term status of private mortgage insurance is in question pending the publication of the Qualified Residential Mortgage regulation resulting from Dodd-Frank.”

Responding to a special “bonus” question in the October HousingPulse survey, real estate agent respondents reported that this year’s hike in FHA mortgage insurance premiums has taken its toll on first-time homebuyers shopping for a home. Respondents also reported that some home sellers are refusing to accept offers from purchasers using FHA financing.

In a further blow to first-time homebuyers, the FHA announced late last week that it planned to raise mortgage insurance premiums by an additional 10 basis points in early 2013 as part of an effort to improve the financial condition of the cash-strapped FHA mortgage insurance fund.

The Campbell/Inside Mortgage Finance HousingPulse Tracking Survey involves approximately 2,500 real estate agents nationwide each month and provides up-to-date intelligence on home sales and mortgage usage patter

Give thanks if you qualify for record low mortgage rates | Katonah Homes

Would-be homebuyers and homeowners looking to refinance can give thanks as mortgage rates set new lows this week, although many borrowers with less than perfect credit won’t be able to take advantage of the savings that low rates afford.

Rates on 30-year fixed-rate mortgages averaged 3.31 percent with an average 0.7 point for the week ending Nov. 21, down from 3.34 percent last week and 3.98 percent a year ago, according to the results of Freddie Mac’s weekly Primary Mortgage Market Survey. That’s a new low in Freddie Mac records dating to 1971.

For 15-year fixed-rate loans, rates averaged 2.63 percent with an average 0.7 point, down 2.65 percent last week and 3.3 percent a year ago. That’s also a new record in Freddie Mac records dating to 1991.

Five-year Treasury-indexed hybrid adjustable-rate mortgage (ARM) loans averaged 2.74 percent with an average 0.6 point, unchanged from last week but down from 2.91 percent a year ago. Rates on five-year ARM loans hit a low in records dating to 2005 of 2.69 percent during the week ending July 19.

Rates on one-year Treasury-indexed ARM loans averaged 2.56 percent with an average 0.5 point, up from 2.55 percent last week but down from 2.79 percent a year ago. Rates on one-year ARM loans hit a low in records dating to 1984 of 2.55 percent last week.

Looking back a week, a separate survey by the Mortgage Bankers Association showed applications for purchase loans during the week ending Nov. 16 down a seasonally adjusted 3 percent compared to the week before, and off 6 percent from a year ago.

Tight lending standards and large inventories of vacant and foreclosed homes continue to act as a drag on the U.S. economic recovery, which remains vulnerable to risks posed by the European debt crisis and the U.S. government’s “fiscal cliff,” Federal Reserve Chairman Ben Bernanke warned in two recent speeches.

Minority, lower-income communities hardest hit

Delivering the keynote address at the HOPE Global Financial Dignity Summit in Atlanta last week, Bernanke focused on developments in housing and housing finance, which he said remain a critical challenge for policymakers, lenders and community leaders.

Encouraging signs of improvement include nine consecutive months of national home price gains, and a growing demand for homes underpinned by record levels of affordability, thanks to low mortgage rates and home prices that are still 30 percent or more below peak in many areas.

But 1 in 5 homeowners with mortgages is “underwater,” and 7 percent of all mortgages are more than 90 days overdue or in foreclosure. The number of homes in foreclosure has edged down from 2010 peaks, Bernanke noted, but there are still more than 2 million homes in the foreclosure process — three times the historical norm.

The national homeownership rate is at a 15-year low, having slipped nearly 4 percentage points from a 2004 high of 69 percent.

Lower-income and minority communities have been hit disproportionately by the effects of the housing bust, Bernanke said, and “most or all of the hard-won gains in homeownership made by low-income and minority communities in the past 15 years or so have been reversed.”

The homeownership rate fell about 5 percentage points for African Americans, for example, compared with about 2 percentage points for other groups.

Tight lending standards

Homeownership rates have declined not only because of foreclosures, but because of the difficulty of obtaining credit. Lenders approved half as many first-lien purchase mortgages in 2011 as they did in 2006, with purchase loan approvals falling to the lowest level since 1995.

The contraction in mortgage lending has been particularly severe for minority groups and those with lower incomes, Bernanke said. Purchase loans to African-Americans and Hispanics have fallen more than 65 percent since 2006, compared with 50 percent for non-Hispanic whites. Home purchase originations in lower-income neighborhoods have fallen about 75 percent, compared with around 50 percent for middle- and upper-income neighborhoods.

While some of the contraction in mortgage lending is due to economic factors like higher unemployment, tighter lending standards remain an important factor. Federal Reserve surveys of loan officers show lenders “began tightening mortgage credit standards in 2007 and have not significantly eased standards since,” Bernanke said.

According to mortgage origination software developer Ellie Mae, borrowers approved for conventional purchase loans (those eligible for purchase or guarantee by Fannie Mae and Freddie Mac) in October had an average FICO score of 762. The average FICO score for purchase mortgages insured by the Federal Housing Administration was 700.

FICO scores range from 300 to 850, and 78.5 percent of all consumers have scores between 300 and 749. So only about 1 in 5 consumers has a FICO score that’s equal to the average FICO score of borrowers closing on Fannie and Freddie loans last month.

The FHA, facing the prospect of the first taxpayer bailout in its 78-year history, will raise annual insurance premiums next year, and revoke new borrowers’ ability to cancel their premiums once the balance owed on their mortgage falls below the 78 percent loan-to-value level.

The impact of those and other measures will be muted by the fact that FHA is resisting calls to boost its 3.5 percent minimum down payment levels to 5 percent, and will maintain existing underwriting standards for key items like debt-to-income ratios.

In April, Bernanke said, nearly 60 percent of lenders said compared to 2006, they would be much less likely to approve a mortgage to a borrower with a 10 percent down payment and a credit score of 620. The share of purchase mortgages approved for borrowers with credit scores below 620 — a group sometimes classified as “subprime” — has fallen from about 17 percent of borrowers at the end of 2006 to about 5 percent more recently.

“Certainly, some tightening of credit standards was an appropriate response to the lax lending conditions that prevailed in the years leading up to the peak in house prices,” Bernanke said. “Mortgage loans that were poorly underwritten or inappropriate for the borrower’s circumstances ultimately had devastating consequences for many families and communities, as well as for the financial institutions themselves and the broader economy.”

But the Fed chairman said it now seems likely “that the pendulum has swung too far the other way, and that overly tight lending standards may now be preventing creditworthy borrowers from buying homes, thereby slowing the revival in housing and impeding the economic recovery.”

Lenders surveyed by the Federal Reserve say they’ve cut back on lending because of worries about the economy, the outlook for home prices, existing exposure to real estate loans, increases in loan servicing costs, and “putback risk” — the risk that mortgage guarantors Fannie Mae and Freddie Mac will force them to repurchase delinquent loans.

Fannie and Freddie’s regulator, the Federal Housing Finance Agency, recently announced new rules that Bernanke said will provide lenders greater clarity about the conditions under which they will be required to buy back defaulted mortgages.

“This greater clarity may result in reduced concern about putback risk, which in turn should increase the willingness of lenders to make new loans,” Bernanke said.

FHFA has also initiated a pilot “REO to rental” program in which qualified investors are allowed to buy foreclosed Fannie Mae properties in bulk and rent them out.

Realtor associations have opposed bulk sales in some markets they say are already facing inventory shortages.

“For our part, the Federal Reserve is encouraging the institutions we supervise to manage their inventories of foreclosed homes in ways that do not exacerbate problems in local neighborhoods, including renting them out, where appropriate, rather than leaving the properties vacant,” Bernanke said.

Headwinds to growth

Addressing members of the New York Economic Club on Tuesday, Bernanke acknowledged “the disappointingly slow pace of economic recovery,” and said the prospects for stronger growth remain uncertain.

Headwinds include the housing sector, which typically leads the nation out of recessions. That hasn’t happened this time, because “a substantial overhang” of vacant properties and homes in the foreclosure pipeline “continues to hold down house prices and reduce the need for new construction.”

Another “prominent risk” to the U.S. economy is uncertainty about how the European debt crisis will be resolved, with weaker economic conditions in Europe and other parts of the world weighing on U.S. exports and corporate earnings.

Finally, the looming “fiscal cliff” — automatic tax increases and spending cuts scheduled to take place next year if Congress can’t reach a deal to increase the federal government’s debt limit — has already created uncertainty that appears to be affecting spending and investment.

The threat of default in the summer of 2011 “fueled economic uncertainty and badly damaged confidence, even though an agreement ultimately was reached,” Bernanke warned. “A failure to reach a timely agreement this time around could impose even heavier economic and financial costs.”

Although the federal budget deficit is clearly “on an unsustainable path,” tackling it will be much easier if lawmakers are able to prevent “a sudden and severe contraction in fiscal policy” early next year. A deal that averts a fiscal cliff while addressing long-term budget issues “will support the transition of the economy back to full employment; a stronger economy will in turn reduce the deficit and contribute to achieving long-term fiscal sustainability.”

While critics worry that the Federal Reserve’s monetary policy has set the stage for runaway inflation once a recovery takes hold, Bernanke thinks a credible plan to put the federal budget on a sustainable path “could help keep longer-term interest rates low and boost household and business confidence, thereby supporting economic growth today.”

To lower the cost of borrowing in hopes of stimulating economic growth, in 2008 the Federal Reserve initiated the first of three rounds of “quantitative easing.” Before winding down in 2010, the first round of quantitative easing included the purchase of $1.25 trillion in Fannie and Freddie MBS and debt, which helped push mortgage rates below 5 percent.

A third round of quantitative easing (“QE3”) announced by the Fed on Sept. 13 boosted its MBS purchases by $40 billion a month.

“Our purchases of MBS, by bringing down mortgage rates, provide support directly to housing and thereby help mitigate some of the headwinds facing that sector,” Bernanke said. “In announcing this decision, we also indicated that we would continue purchasing MBS, undertake additional purchases of longer-term securities, and employ our other policy tools until we judge that the outlook for the labor market has improved substantially in a context of price stability.”

With the modest pace of job growth so far, economists at Fannie Mae are projecting that the Fed’s open-ended MBS purchases could last through all of 2013 and perhaps into 2014, helping keep a lid on rates.

After Nearly Three Years, Negative Equity Refuses to Budge | Chappaqua NY Real Estate

As the nation’s real estate economy has evolved and slowly improved over the past two and a half years, the geography of almost every leading metric measuring the health of local housing markets has changed to reflect local economic trends and conditions except the one that many economists and policy makers consider to be critical to the national economic recovery.

Even though 1.3 million homeowners have reached positive equity since the end of last year and the national percentage of homeowners who owe more on their homes than they are worth declined from 24.1 to 23.7 percent in the second quarter (see One Homeowner Out of Eight Undervalues Their Home), the same eight states account for two out of three underwater mortgages in the nation.

California, Florida, Arizona, Nevada, Michigan, Illinois, Ohio and Georgia accounted for 67 percent of all underwater mortgages in the fourth quarter of 2009. In the second quarter of 2012, those eight states were still home to 67 percent of underwater mortgages, though the total number of underwater mortgages declined from 11,321,676 to 10,746,556, according to an analysis of CoreLogic data. The eight states accounted for 42 to 42.5 percent of the nation’s mortgages during that period.

Negative equity contributes to high rates of mortgage defaults, reduced demand for home purchases

The stubborn concentration of negative equity in a minority of states over nearly three years suggests that the impact of negative equity is felt much more at a regional or local level and that causes may be more local or regional in nature than national, even

The importance of housing debt to the national economy was the subject of a report in the Washington Post yesterday regarding a 2011 White House meeting where several leading economists urged the Administration to take additional steps to reduce housing debt. The economist argued that huge debts resulting from declining home values caused consumers to cut back dramatically on buying cars, appliances, furniture and groceries. The more they owed, the less they spent, whereas people with little debt hardly slowed spending at all. The economists said the president could have significantly accelerated the slow economic recovery if he had better addressed the overhang of mortgage debt left when housing prices collapsed..

In the second quarter of 2012, the most recent CoreLogic data available, Nevada had the highest percentage of mortgaged properties in negative equity at 59 percent, followed by Florida (43 percent), Arizona (40 percent), Georgia (36 percent) and Michigan (33 percent). These top five states combined account for 34.1 percent of the total amount of negative equity in the U.S.

In the fourth quarter of 2009, the first of CoreLogic’s quarterly negative equity reports, negative equity was also concentrated in five states: Nevada, which had the highest percentage negative equity with 70 percent of all of its mortgaged properties underwater, followed by Arizona (51 percent), Florida (48 percent), Michigan (39 percent) and California (35 percent). Among the top five states, the average negative equity share was 42 percent, compared to 15 percent for the remaining 45 states. In numerical terms, California (2.4 million) and Florida (2.2 million) had the largest number of negative equity mortgages accounting for 4.6 million, or 41 percent, of all negative equity loans.

The bulk of negative equity is also concentrated in the low end of the housing market. For example, for low-to-mid value homes (less than $200,000), the negative equity share was 32 percent in the second quarter of this year, almost twice the 17 percent for borrowers with home values greater than $200,000.

Republicans put fiscal cliff back in Obama’s court | Katonah NY Real Estate

President Barack Obama and Vice President Joe Biden just before the president's Nov. 9 address on the state of the economy. White House photo by Pete Souza.President Barack Obama and Vice President Joe Biden just before the president’s Nov. 9 address on the state of the economy. White House photo by Pete Souza.

In a nation still blinking to post-election wakefulness, stick with domestic economics. Europe, the Middle East, China and Japan all have their stuff simmering near boil. But here matters most here. Fiscal cliff, then housing credit.

The strange presidential election was a double rope-a-dope. Mitt Romney assumed that no president would be re-elected in an economy as poor as this. President Obama assumed that a Wall Street fat cat deaf to the people would be unelectable in the Bubble aftermath. Roger that. Ten four.

Thus neither ran on anything new or noteworthy, but the Republicans absolutely got the message. They were lucky to hold the House, and must reformulate their whole painted-in-corner concept. Romney is deaf, but not the Republican leadership in Congress. These are tough, smart hombres; not attractive to mainstream civilians, but above all else they are survivors.

A new rope-a-dope began instantly after the election. House Speaker John Boehner and Senate Minority Leader Mitch McConnell without a peep of objection from the Tea Pots: “More tax revenue? Of course. We’re all-aboard.”

After several years of Republican tax intransigence, I doubt that the full impact of their dope-reversal has landed in the White House. Now avoiding the fiscal cliff depends entirely on the White House delivering Democrats on spending and entitlement cuts. A turn away from the cliff will require a majority of votes from both parties, as the hard left and hard right will not join any available compromise.

I am less optimistic than last week, if everything depends on Obama’s politicking with Congress. Good defense in the bunker won’t bring this one home.

This Thanksgiving, one person soars above all others deserving our gratitude: Ben Bernanke. He has delivered two speeches in the last week, separated by — and relevant to — a new panic at the FHA.

Last week Bernanke spoke at Operation Hope, next door to Martin King’s home church in Atlanta, and his remarks were devoted entirely to housing and mortgages. He opened by noting that lower-income and minority communities have suffered the greatest losses in the housing bust. Then to say the rate of homeownership has fallen to a 15-year low, and the extension of new mortgages the lowest since 1995. In post-Bubble credit tightening, “The pendulum has swung too far the other way.”

He then recited the remedies the Fed has described all year in a white paper and speeches. Plus one idea lost in all the oppressive and pointless rule-making, and new and incomprehensible “disclosures” — an opportunity for independent housing counselors to help borrowers who have skills less-developed than those of an MBA holder.

The day after he spoke, word leaked that to plug its losses the FHA will again jack its fees, probably to an annual 1.35 percent surcharge on new loans (near triple the rate in its first 75 years), and without waiver upon sufficient owner equity, a life-of-loan fee.

The damage will fall on the least of our brethren, the ones whom the FHA was designed to help. The FHA was the only lending entity not to loosen standards in the Bubble, caught by the misbehavior of others. As it prices itself from the field, it will have more trouble self-financing the sale of its foreclosures, and will weaken the overall market, I believe causing more net loss to itself than if it had left fees as-were.

Despite precision hits to core Obama constituencies, silence from White House and Treasury. Bernanke can see, but Obama and Geithner … Romneyesque.

Bernanke’s second speech repeated the housing credit-pendulum lines, and then addressed the cliff. The whole Western world (including Japan) is caught in the growth-austerity balance, fiscal sustainability versus budget-cut headwinds. Bernanke: “Fortunately, the two objectives are fully compatible, and mutually reinforcing.”

The nation needs cheerleading from somebody. In Europe and Japan the balance is mutually destructive, but here, with an active and brilliant central bank, we have a shot. We can still choose between overcooked breast and done dark, or moist white and icky thighs. Give thanks. Turkeys elsewhere are toast.

The Economic Cycle Research Institute’s weekly leading index is the longest-running, never-missed recession-caller. It is sticking to a recession call now 1 year old. Although confounded by the spring-summer rise in its index, it is rolling over again now. I think its forecast is overdone, but there is no mistaking its weakness as we approach the fiscal cliff, and the good news would be agreeing to the most profound budget and spending cuts ever in our history.