Category Archives: Cross River NY

Cross River New York Real Estate for Sale

Top 10 Reasons Why You Need a Content Marketing Strategy | Katonah NY Real Estate

1. Trust in Advertising is Terrible

A recent report from market research giant Nielsen shows consumer trust in traditional media advertising has plummeted. Users don’t like, nor trust the sales messages 

The survey found whopping 90% of OECD consumers said they trusted brand recommendations from friends or users they trusted online, while only 10% said they trusted messages from display advertising.

Content Marketing represents a form of word-of-mouth marketing, whereby users consumer, engage and share your useful brand content. A strong content marketing strategy hits closer to the 90% trust level than any paid banner ad at the other end of the consumer trust scale.

2. Content Marketing Delivers Quality Lead Generation 

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker. This problem may be solved with content marketing.

In fact, Content marketing can convert 30% more organic traffic into high quality sales leads (source: MarketingSherpa). Great content marketing will attract potentially high value customers, and these customers will come back for more.

This compares to more traditional advertising methods, where media planners will buy an audience assuming that an ad message will be received by a target audience, and this also assumes the paid message will compel users to act.

Content Marketing delivers on the strategy of ‘narrowcasting’ where brands focus on a smaller, core group of potential, high quality consumers.

Is Your “Online Reputation” Out of Control? | Katonah NY Realtor

Is Your “Online Reputation” Out of Control? image yard sign online reputationReputation Is Everything

The way you talk to others, how you dress, and your opinions on different matters, your manners, everything about you determine the picture you paint about you and your business reputation. A combination of your morals and other traits that you have, show others what kind of person you are.

It’s your way of create a yard sale sign online that speaks volumes about you. Your online reputation allows others to create their own opinion of who they think you are and in turn they may share their opinion on social media.

What does “Online Reputation” Mean?

Everything you do and say online has an impact on your reputation as a person and as a business owner. With your target customers using the internet daily, it is important that the message you communicate is positive and helpful. When someone wants to know more about you or about your business, they may search for information via a search engine like Google or other place on the internet that may host information. Learning how to manage your online reputation, can help your business grow as well as protect you in the long run.

How Important is Managing Your “Online Reputation”?

As a person and a business owner, it’s crucial to manage your online reputation. People want to know they can count on you and trust you. Creating a good presence online will enhance you and your business; it will gain you respect and recognition. That can also draw business your way when you have a positive reputation. You need to keep the good presence going to ensure your online reputation stays positive.

What Tools and Apps Can You Use To Manage Your “Online Reputation?

In creating a good presence and maintaining it, you have to manage how the internet world perceives you. All it takes is one negative post or a few negative comments to begin to ruin the positive presence you have built. There are tools and apps out there and things you can do to manage and maintain your online reputation.

  • Write good content regularly – doing so will keep the positive presence up pushing negative feedback farther down in the search engines
  • Use Deleteme Mobile App – this is designed to protect personal information from data tracking, data collecting, etc.
  • Use social media management tool to monitor presence – you can use tools such at Hootsuite, Sprout Social, or Onlywire to monitor your presence. These tools can provide statistics and information about the characteristic of your target customers.

A unique way for you to use Google search is the Google Me on The Web feature which is part of the Google Dashboard. It allows you to set up search monitoring for your name/your business, helps you remove negative content, etc. See the image below for more details or click here to visit your Google Dashboard if you have a Google account. The links below do not work in the image. To find out more about the links, visit your Google Dashboard.

Is Your “Online Reputation” Out of Control? image google me on the web

Online Resources:

Below are a few resources that may provide you additional opportunities to learn more about online reputation.

Author: Kim Beasley     Kim Beasley on the Web Kim Beasley on Facebook Kim Beasley on Twitter Kim Beasley on LinkedIn Kim Beasley RSS Feed

Kim Beasley specializes in coaching business owners to grow their visibility online using social media and their website (WordPress). Her focus is to teach owners how to raise their Engagement Factor while using such social media as Google+, Facebook, Twitter, LinkedIn, YouTube, or Pinterest to name a few. The Engagement… View full profile

This article originally appeared on Kim Beasley and has been republished with permission.

Find out how to syndicate your content with Business 2 Community.

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13 Social Sharing Sites to Boost SEO & Rankings
13 Social Sharing Sites to Boost SEO & Rankings
(Rank Executives)

Man Divorces His Wife For Being Ugly – Sues Her and Wins
Man Divorces His Wife For Being Ugly – Sues Her and Wins

Staying Positive Even When You’re Not Feeling It
Staying Positive Even When You’re Not Feeling It

10 Things You Should Never Share On Social Media
10 Things You Should Never Share On Social Media

Logos and the Psychology of Colour
Logos and the Psychology of Colour

Katonah Real Estate | Housing market in San Diego County heating up

SAN DIEGO – The housing market in San Diego County is heating up. The “for sale” signs you do see often disappear in days or weeks.

Supply and demand are pushing prices through the roof and real estate is on a roll.

Broker Scott Voak, who is with Voak Homes in Rancho Bernardo, says the supply is so low that he does not have any homes to market right now. The demand has created fierce bidding wars.

“It’s insane,” said Voak. “We had the only house in the market under $650,000 and we had 10 offers and sold for $55,000 over the appraisal.”

The latest numbers in San Diego County show inventory is down 40 percent from a year ago. Home prices are up 24 percent for attached homes and 16 percent for detached homes. 

Neighborhoods in the Poway Unified School District seem to be the hottest ticket.

Voak says foreign investors are buying up properties and that all those distressed properties from the collapse are dwindling in supply. It all creates a perfect storm for demand.

“That’s pushing prices up and causing a frenzy with buyers,” said Voak. “A lot of buyers are scared… it’s no fun for buyers.”

However, buyers still have a good interest rate on their side, and many are resorting to what has been coined “love letters.”

Estimate Of Recoverable US Gas Reserves | Cross River Real Estate

A biennial survey of U.S. gas reserves has just printed its highest-ever estimate, reports the Financial Times.

The Potential Gas Committee says there is now 2,384 trillion cubic feet of recoverable natural gas in America, up 486 tcf from the previous all-time high in 2010.

Most of the new reserves came from recalculations in the Atlantic, Rocky Mountain and Gulf Coast areas.

Here’s why it went up, according to PGC Director John Curtis, via PGC’s release:

Brazil’s High Flying Real Estate Prices Outpace All Countries | Cross River Real Estate

Avenida Paulista in São Paulo.

When it comes to rising housing prices, no country in the world beats Brazil.

According to Knight Frank’s Global Real Estate Index, released this month, Brazil ranks No. 3 in the world and No. 1 in the Americas for rising home prices. Only ridiculously expensive Hong Kong and Dubai, which are not countries, have seen prices rise more. So in fact, no single country has seen its housing prices rise as much as Brazil.

Brazil housing prices rose 13.7% from the fourth quarter of 2011 to Dec. 31, 2012. By comparison, U.S. housing prices rose 7.3% in the same period, putting it at No. 12 in a list of 55 countries ranked by Knight Frank.

The only other country in the hemisphere to make it into the top 20 was Colombia, with real estate prices rising 8.3% in 2012.

Brazil stands out. And one reason is the low cost of financing. Or at least low by Brazilian standards. Mortgage rates are at least 1.3% a month, and loan payments are generally for just 15 years. It used to be that Brazilians bought homes in cash, but not anymore. They are financing purchases with down payments. Since 2009, when Brazilians starting buying homes on debt, mortgage lending has risen five fold, by 550% between then and 2012.

According to Brazil’s Institute for Economic Research, or FIPE, housing prices rolled into the end of 2012 in seven capital cities on a high note. Prices in all seven cities — from São Paulo to Rio de Janeiro — rose well above the inflation rate of 5%. At the start of the fourth quarter last year, at the end of September, Brazilian housing prices had already risen by 15% while inflation was not even half that.

Looking back at September, FIPE said São Paulo real estate rose 1.5%, three times higher than the national inflation average for the month.

Average price per square foot in São Paulo was R$6,806, or around $3,403. Rio was even worse and has become the most expensive city in Brazil when consider square foot pricing. In Rio, it’s over R$8,300, or around $4,000.

In 2012, average price per square foot in New York City was $1,294.

Despite this, FIPE says there is no real estate bubble in Brazil.

But that all depends on the definition.

By the popular American definition, Brazilian real estate is not in a bubble. Its banks do not trade in risky mortgage backed securities. Housing loans are not packaged up into sophisticated investment products for hedge funds and the bulge bracket banks to play around with. Moreover, downpayments are actually required, unlike in the U.S. where subprime clients were able to get into a house with little or no money down, leading to a foreclosure crisis.  Brazil is not even close to  foreclosure crisis.

Strangely enough, despite the higher prices and red hot demand, many of Brazil’s real estate developers are struggling.

Homebuilder Rossi Residential reported a 2012 loss of R$206 million ($102 million) and PDG Realty did even worse, losing R$2.17 billion ($1 billion) last year.

Rising material and labor costs are some of the reasons for the loss, though a lot of it seems inexplicable.

Even Gafisa (GFA), the only Brazilian homebuilder traded on the NYSE, struggles to stay above $4 a share. The stock is down 25.6% over the last 12 months and a whopping 77% over the last five years, all the while Brazilian housing prices were rising to where they are today: the fastest rising single country home market in the world.

Dryer vent do’s and don’ts | Cross River NY Real Estate

t sometimes happens that one of my columns will spark lots of questions from readers, as was the case with a past column on dryer venting.

Judging from the questions I’ve received, there’s apparently a lot of confusion and misconceptions about the subject of dryer venting, and a lot of people are struggling with misinformation that they’ve been gathering from friends, the Internet or other sources.

So it seemed like a good time to revisit this topic, and clear up a few misconceptions:

Misconception No. 1: It’s OK to vent the dryer directly into the house, so that the air can be used as either a source of humidity or a source of heat.