LinkedIn has evolved a great deal over the last few years, steadily releasing new features to its growing network of users. But unlike some of the more popular social networks, LinkedIn usually doesn’t generate widespread press coverage when it changes — certainly not the kind of buzz achieved by Facebook’s new timeline feature, for instance.If you haven’t signed in to LinkedIn for a while, or if you’re one those increasingly rare business professionals who has never set up profile at all, now might be a good time to (re)acquaint yourself with LinkedIn and what it has to offer. The site allows users to research and connect with stakeholders and decision-makers at other companies. If you’re a business-to-business company, chances are you can find and connect with your target market on LinkedIn.
Among the many new features released over the past few years was a revamp of LinkedIn Company profile pages. Now, in addition to your own professional profile, you can create a robust LinkedIn microsite for your business and build a list of followers for your company.
If you need help getting started, a recent blog post from business2community.com includes an impressive list of 25 (yes, 25!) tips to help you activate your company profile page and build a follower base.
As with any new marketing initiative it can take a bit of time to set up, but as the blog post indicates, it is well worth the effort: a recent study by Hubspot showed that traffic from LinkedIn converts into leads at almost three times the rate of any other network.
What about you? Are you active on LinkedIn personally or for your small business company page? What successes have you had? Please share your experiences below!
Author: Rohan Gandhi Rohan Gandhi on the Web Rohan Gandhi on Twitter Rohan Gandhi on LinkedIn Rohan Gandhi RSS Feed
Rohan Gandhi is a Manager, Global SMB Digital Strategy at Pitney Bowes. In his role, Rohan helps drive the content and promotional strategies behind the pbSmart Essentials website. He is a staunch believer in the power and benefits of social media, and invites discussion of any type on both his… View full profile
This article originally appeared on Communications Advice For Small Business From Pitney Bowes and has been republished with permission.
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Category Archives: Chappaqua
Why We Need To Kick Our Kids Out Already | Chappaqua Homes for Sale
Earlier this week, I wrote about the drop in the rate of homeownership, now at its lowest level since 1997. One of the biggest reasons for the overall drop is the falloff in the number of new households.
The Census Bureau reports that the rate at which Americans set themselves up in new homes or apartments is recovering slightly, but its growth is still down considerably from prerecession levels.
New household growth typically comes from young adults moving out on their own, but the recession has resulted in many of them being forced to move back in with Mom and Dad.
The weak job market is largely to blame. College and post-college graduates who can’t find jobs and are carrying student loan debt are finding additional expenses like rent or a mortgage unattainable.
According to the Pew Research Center, more than a fifth of young adults between age 25 and 34 live with their parents, the highest level since the 1950s. The job market has been slowly improving for young people, but analysts say that due to the effects of the recession, many young people are also delaying the responsibilities of adulthood and choosing to stay in school longer or live with their parents rather than finding a place of their own.
As the job market continues to improve, these analysts believe, young adults will fly the coop and begin setting up households, which will improve the housing market.
Do you live with your parents, or do your adult children live with you because they can’t afford their own place?
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Glitzy Rentals Where You Can Live the High Life | Chappaqua NY Realtor
10 Tips for Selling to First-Time Homebuyers | Chappaqua NY Real Estate
Doesn’t it always feel like the first time every time you sell to a first-time homebuyer? In many respects your job is to shepherd them through the purchasing process and hold the door open to their new home. To take your first-time buyer from shopping to purchasing requires a lot of investment, a bit of armchair psychology, and a lot of research, and you absolutely must stay on your toes. To help REALTORS® make the sale, we put together 10 tips to help you close the deal with first-time buyers.
1. If they’re on the fence, push them off: The national average in cost of rent rose significantly from 2009 to 2011 and trends indicate that those rental prices will keep rising at least through 2013. The long-term cost of renting is much more expensive than the cost of buying home. Make sure your buyer is aware of cost-savings associated with buying and owning a home.
2. Mortgage rates are at near-record lows right now: First-time homebuyers are seeing unheard of rates. The 30-year, fixed rate fell to an average of 3.87% and the 15-year fixed dropped to 3.14% for the week ending February 2, both the lowest rates ever recorded in 40 years. Point your buyers to this CNN Money article on the Freddie Mac Primary Mortgage Market Survey.
3. Be the bearer of good news: The news is good right now for first-time home buyers. Why not garner some goodwill by being the person to share the good news. Let your buyers know the reasons why now is a good time to buy, and provide valuable context to your potential clients. Part of your job is to be a cheerleader for the housing market and turn your clients into believers.
4. Today’s first-time buyers are smart: Today’s buyers are much more savvy than they were 10 years ago, when online listings were nearly non-existent. Now buyers have already done their shopping, and because the housing market has been in the news, they’re much more familiar with mortgages, property values, market conditions, short sales. Assume some level of knowledge on the part of your client, and talk up to their level.
5. Today’s young buyers grew up online: Many young buyers haven’t even used a phone book. If you want to be found, you’ll need to be online and engage in social media. Set up a website, index your business with Google, and be active on Facebook and Twitter.
6. Be responsive and ready to engage at all hours: Speedy responses are essential. Because your clients exist online in the world of instant information, they expect the same speed of response from their real estate agent. Move fast, and be on-call.
7. Distressed properties are appealing: Nine out of 10 first-time buyers are interested in distressed properties, short sales and foreclosures. Eighty-nine percent of first-time buyers are interested in distressed properties because of the perceived savings and trends in working with older properties in gentrified neighborhoods.
9. But distressed properties are intimidating: Though many first-time buyers think they want a distressed property, after viewing a few they may realize the work and money involved in fixing the property might be more than they’re willing to take on. Many buyers grow frustrated at trying to purchase distressed properties. Try showing them a few, then have a reevaluation conversation about what they’re thinking.
9. Offer a home warranty: If your client is coming from a rental property they’ll be used to calling a landlord to fix any problems that may arise with their home. Taking responsibility for home repairs can be a scary proposition. You can alleviate those concerns by offering to purchase a home warranty for them. This small out-of-pocket cost could be the final nudge they need.
10. Always remember that buying a home is emotional: Despite all the technology, all the available homes, and all the real estate know-how of your clients, buying a home is still about feel. Listen to your clients needs, and try to be truly helpful. Young buyers especially will appreciate your candor.
Local Community Markets Info | Chappaqua NY Realtor

| Fresh This Week Saturdays 9AM-1PM Van Wyck Shopping Plaza II, Maple St, Croton DAY VENDOR: Bombay Emerald Chutney NEW THIS WEEK: Bombay Emerald Chutney…Frozen Samosas, Kofta & Saag… Cowberry Crossing… All Cuts of Lamb… Gajeski Produce…Rhubarb, Potted Herbs & Flowers… Migliorelli Farm… Mixed Lettuces, Red Mustard Greens, Radishes, Tuscan Kale & Swiss Chard… Newgate Farm… Chives & Fiddleheads… ![]() COMMUNITY TABLE: C.H.E.F. (Croton Harmon Education Foundation) will be at the Community table selling raffle tickets for a year’s worth of gasoline. The drawing will be held at their largest fundraiser of the year, the Under the Stars dinner dance on May 19th. All proceeds from the ticket sales benefit programs in the Croton schools. For more information about their organization click here.
Mamaroneck Indoor Market Heathcote Hall, St. Thomas’ Episcopal Church. ![]() NEW YORK CITY Park Slope SUNDAYS 11AM TO 5PM Please note that the Park Slope Farmers Market hours of operation are from 11am to 5pm. Please understand that the time prior to opening hour provides an opportunity for our vendors to set-up their tents and tables safely. They may not be able to sell their products earlier than 11am. Thank you for your understanding and loyalty. We look forward to bringing you even more vendors as we switch to summer season at the end of May!
DAY VENDORS: Calcutta Kitchen, Kontoulis Family Olive Oil, Raaka Chocolate VENDOR UPDATE: The Pastures now accepts Credit Cards!!NEW VENDOR: Slopeside Syrup is hand crafted in Northern Vermont by four cousins on the land their grandparents’ have used to mold two generations of elite ski racers. COMMUNITY TABLE: Amy Sunners (of P.S. 51) photography exhibit. Professional photographs will be for sale to help support William Alexander Middle School 51’s photography program. Artworks will be available for purchase by cash, check, or credit card. | |||||||
Meet you at the Market!! |
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Five Ways to Fight a Low Appraisal | Chappaqua Real Estate
What do you do when the appraisal on the dream home you want to buy comes in below the price in the offer the buyer has accepted… even as much as 10 to 20 percent below?
Chances are that raising the cash for your down payment and closing cost has tapped you out. Finding thousands more to make up the difference between the appraised value and the contracted amount is out of the question.
You’re not the only buyer who has hit the low appraisal snag. This past June and July, 16 percent of real estate pros reported a cancelation in a sale, mostly due to a large number of low appraisals.
However, you don’t have to walk away. In fact, some real estate professionals and economists say that low-ball appraisals are pushing values down home values and undermining the housing recovery.
You can fight back. You have options and chances are you can find a way to make the deal work without increasing your down payment.
Appraisals are largely based on prices recently paid for comparable local properties. Over the past decade, finding “comps” that accurately reflect values has been a challenge as values rose quickly during the boom and fell just as fast during the bust Discounts paid for foreclosures and short sales have created a dual price structure between “normal” and distress sales. .
Finally, when pricing offers today many buyers rely popular online valuation tools, called AVMs or automated valuation models, instead of a comparable market analysis from a real estate professional. AVMs give fast property value estimates but they often differ greatly from appraised values because they are determined by algorithms using available local price data, not actual inspections of the property. During this time of record low home values, it’s no wonder that more and more appraisals are coming in below prices that buyers and sellers have agreed on.
It may seem ironic that buyers would want the homes they want to buy to appraise for as much or more than they are willing to pay. Remember, the purpose of the appraisal is not to help you get a better price, but to protect your lender should, heaven forbid, you default. The lender wants assurance that your home will be worth enough to recoup their investment.
Even if you have a great job, sterling credit, an adequate down payment and money in the bank, you lender will still want a conservative appraisal. In light of losses they have taken on the millions of foreclosures in recent years and the tough times many banks have had on Wall Street, lenders are taking no chances these days. They are more interested in protecting themselves from a loss than they are in making you a loan.
Here are five steps you can take to save your dream home.
1. Get the seller to lower the price. By far, this is the easiest solution, especially if your appraisal comes in less than 10 percent of the contract price. Obviously, a lower price is a great idea for the buyer, but why would a seller go along? In July, 2011 the average home in America took about 88 days to sell. Demand is soft and time is money. Your seller, particularly if they are selling to buy another home, could be in a real bind if you are forced to back out and they have to put the house on the market again. After all, there is no guarantee that if you walk away, the seller won’t receive a low or even lower appraisal from the next buyer’s lender. Today, many buyers are offering incentives to sellers, such as payment of some or all closing costs. Lowering the price might be a cheaper option for the seller in order to get the deal done on time. Sometimes a bird in the hand is best.
2. Ask the seller to offer to carry a second mortgage for the difference. This solution doesn’t cost the seller anything but the buyer incurs greater debt. If the buyer really wants the home but cannot come up with the difference in cash, making payments or a lump sum payment at a later date to the seller is an option. After the escrow closes, sellers often retain the right to discount the second mortgage, sell it for less than face value to an investor.
3. Do your research and dispute the appraisal. Is the contract sales price a fair assessment of the property value based on a well-prepared comparable market analysis (CMA) from your real estate agent as opposed to an online AVM? Was the appraisal done by an appraisal management company that may have used a less than expert or out-of-town appraiser?
Disputing the appraisal may sound a little aggressive but you might be the victim of a poorly prepared appraisal. Do some research first and go to war if you have the ammunition.
You have the right to get a copy of the appraisal from your lender and to find out who did it. What is the appraiser’s reputation? Have any complaints been filed with your state appraisal licensing agency? Where is the appraiser based? Did they perform an appraisal in a housing market that they may not know well? Did the appraiser have adequate information about the subject property. If your appraisal was conducted by an out-of-town appraiser unfamiliar with your market, you have every right to demand an new appraisal.
What comparables did they use? Ask your agent and the seller’s agent to put together a list of recent comparable sales that justify the agreed-to sales price. Submit that list to the underwriter and ask for a review of the appraisal. Also, ask the agents to call the listing agents of pending sales to try to find out the actual sales price of those properties. Listing agents do not have to disclose the sales price, but many are happy to help out because they could find themselves in the same situation. Pending sales are more current and are not closed, so the original appraiser would not have access to them.
The key to a successful dispute is data. You will need as much data you can get to back up your dispute.
4. Ask the lender for a new appraisal. Should you find that you have a good case that the appraisal wasn’t fair or accurate, ask your lender for a new appraisal, which you may be charged for.
Another strategy is to get two additional, unbiased appraisals and use the average of all three to arrive at a fair price. This is a risky strategy, in light of the fact that another appraisal might not come in higher than your first; it might even be lower if values have fallen.
Depending on how convincing your argument is, your lender has the ability to override the appraisal estimate, which is unlikely, or to order a new appraisal, which is more likely. If a new appraisal is ordered, talk with your agent about somehow splitting the cost with the seller. Perhaps the listing agent and selling agent will split the fee so the buyer does not have to incur additional costs associated with the transaction. Appraisals cost around $400 or so.
5. Get your own, independent appraisal. If you order your own appraisal and your loan is an FHA loan, ask the lender for a list of approved appraisers. Usually the bank will review your appraisal and ask the previous appraiser if they agree or disagree with the newly submitted one.
If the first appraiser disputes your appraisal, the bank may request a third appraisal done by another appraiser, or they may just reject your appraisal.
However, if the first appraiser agrees with the disputes you present, they may adjust their original appraisal and you may get a better price.
If these tactics fail and you cannot make up the shortfall in the appraised value, you may find yourself moving on. If so, be sure that you were protected by a contingency clause in the sales contract, stating that the transaction can be terminated if the home doesn’t appraise at, or above, the sales price.
An Ongoing Battle: Anecdotes vs. Data | Chappaqua NY Real Estate
Many famed columnists, pundits and commentators have made brilliant careers of using anecdotes to draw insights and conclusions and even predict the future.
“I was in a taxi cab in Karachi and the driver told me… therefore…”
I am jealous, I admit.
I wish my job were as easy as traveling the world, talking to people, drawing conclusions and making recommendations on which basis my clients would comfortably invest hundreds of thousands of dollars.
But as a researcher, I’m on the hook for my recommendations. I need more than opinions; I need data to support my conclusions.
Yet, as for political predictions, pundits, armed with stories and anecdotes, intelligence and intuition, may well be close to getting it right 50% of the time.
If so, what is wrong with anecdotal evidence? It’s definitely cheaper and a lot easier to gather than serious data!
Here’s what’s wrong: in our business, recommendations are a zero-sum game. You have to get it right for your clients to win — win money, brand equity, market share, customer loyalty or employee motivation. A 50% hit rate just won’t do.
To illustrate, here’s an anecdote about anecdotes: On a recent assignment, a colleague offered evidence for the validity of an assumption, saying essentially; “Well definitely x is a huge issue, it makes sense, the other day even my wife said x.”
Taken at face value, this seemingly logical and reasonable assumption underscored by a compelling quote from my colleague’s spouse could have been the death of actual research. Yet, I persisted. I conducted the research and discovered that the assumption was indeed statistically dead wrong. Actual system users, when tested directly contradicted the opinion of my colleague’s spouse. By an enormous margin they rejected the assumption.
Why do we trust anecdotes when they can be so faulty? The paradox lies in the fact that we rely on anecdotes and sound bites to make sense of our world and make everyday decisions: what to buy, what to think, who to vote for (or against). Both mass media and the Internet encourage us to operate that way.
It is a profound human trait, well known to marketers: we respond to emotions a lot more than… well, pretty much anything else. A good story or anecdote stirs us in a way pure analytical reasoning doesn’t. We gravitate towards it and are rarely able to step back and analyze the issue critically (or marketing would be a very different business).
In fact, I use anecdotes and quotes all the time just because I know how powerful they can be to persuade and bring across key points to my clients. But anecdotes should illustrate a point of research; they should not be the research. The data proves, the anecdotes illustrate, or, to put it another way: if your research surfaces enough same-anecdotes (data points as anecdotes) then you have a real story to tell.
In business, try remembering to go against your natural and media-reinforced instinct. Be critical and remain a skeptic until you know what the research says. And if there is no research – demand it.
A great story does not make research, but it sure will make data a lot more fun!
This article originally appeared on Piehead Blog and has been republished with permission.
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