Category Archives: Chappaqua

Chappaqua Realtor Robert Paul | Social Media and Influence: Don’t Forget the Offline

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Image courtesy of Shoot

There was a time (not too long ago) when brands were learning the value of considering how customers are behaving online – learning from them, listening to what they are saying and engaging with them. Now we have reached a stage where this kind of benefit and learning is commonplace. In different ways and for different reasons, brands are listening to, learning from and engaging with people online. And they are getting huge benefits from this.

But with these changes and benefits comes a word of caution – just because it is often easier to find, identify and engage with people online we shouldn’t forget the offline. In fact the real benefit comes from when these two work together.

Social tools allow us to find people, sites and conversations that are influential – on a particular topic or with a particular audience. They allow us to get a more nuanced view about things (people might be influential on a very specific issue only, or for a limited time). And to some extent the automate this process. We can debate the concept of ‘influence’ and the way tools from Kred to PeerIndex and Klout measure it another time (and there is a debate to be had). But what is clear to anybody is that when it comes to the influence somebody has over others the lines between the offline and the online worlds are not just blurred, they overlap.

Let’s look at just two stories (based on work we have done with clients at FreshNetworks) that show the importance of offline to your social media influencer programmes.

1. The critical friend online; influencer offline

We had a community of influencers – a private space where these key customers were being talked to and asked their opinions on new products and services, potential changes to these and about the brand. A small tight-knit community of people chosen specifically on their propensity to recommend or influence others to buy from the brand.

In this mix was one customer who was usually only ever critical – they would be negative about ideas, critical of developments and were not evidently engaging in conversations about the brand externally. We thought this person might have made it into the group by mistake – they were not acting as we expected an influencer or brand advocate to act. It was when we brought these influencers together for an offline event that it became clear what was happening.

This influencer was acting as a critical friend online – they were in fact a huge brand advocate and were critical for this very reason (there is some good academic work on this behaviour). But offline their behaviour was very different. From what they were learning online they had converted people across the town they lived in to our client’s services and were even continuing to support them after they had purchased the product – providing support and advice on upgrades and other things to buy.

So this influencer was not exhibiting the behaviours we expected to see online. But by treating them as an influencer and engaging them online we were seeing huge offline impact.

2. How offline events power online influencer

Many influencer engagement programmes rely on engaging people online so that they carry out an action online. Brands talk to them via their blog or Twitter; from time-to-time they might email or call them so they can speak to them directly. But all these communications are one-to-one and don’t really help us bond or get to know each other.

The value of getting your influencers together offline can help to really kick-start their online activity. In one case we had a group of professionals who we knew had the right connections and were leaders in their own fields online but that were not sharing and talking as much as we might expect. One evening in a pub they could all get to changed that. We talked, exchanged ideas, got to know each other as people. We didn’t sell to them, or use nay gimmicks. We just got to know them, and they us. And when they left that evening their behaviour online changed.

That one evening in the pub had helped us to understand them more and helped them to understand us. Not only did just have the connections and respect online, they also had a real bond with us and would grow into useful influencers for the client online.

This article originally appeared on FreshNetworks Blog and has been republished with permission.

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Pinay nurse may get bulk of heiress’ homes sale | Chappaqua NY Homes

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NEW YORK – The Upper East Side properties owned by the late heiress Huguette Clark hit the market early this month and her Filipina nurse will receive the bulk of the sale.

Edwin Josue, a Filipino real estate broker of Halstead properties, explained that 62-year-old Filipina nurse Hadassah Peri will benefit the most from the sale of Clark’s properties.

The New York Times reported that based on Clark’s second will, Peri will receive 60 percent of the multimillionaire’s various assets, worth about $40 million, including investments and much of her real estate holdings not specifically bequeathed in the will.

The three separate apartments located in Manhattan’s Fifth Avenue are now listed on the market for a total of $55 million.

“907 Fifth Avenue was built in 1915 and designed by JR Carpenter.  It was awarded gold medal in 1916 by American Institute of Architects, it’s got a limestone facade and it was designed in an Italian Palazzio apartment house,” Josue said.

The three apartments, each about 5,000 square feet, take up a floor-and-a-half of the exclusive co-op building.

Clark owns the whole 8th floor which is divided into two separate apartment units. The one facing Central Park is listed at $19 million. The other is at $12 million.

The largest of the 3, apartment 12-W, located on the 12th floor facing Central Park, has 14 rooms.

“Huguette Clark lived here in the 20’s, so after that you know it stayed empty but they were able to maintain it properly, so it is in fair and original condition. Huguette Clark actually stayed most of her last years at Beth Israel Medical Center with the famous Hadassah Peri, who is also our kababayan,” Josue said.

Clark divorced young and had no children. She had been a recluse for most of her life. Her second will that named Peri as one of her beneficiaries is still being contested by her relatives at this time.

The New York Times reported that a first will, drafted six weeks prior to the second, would have left most of Clark’s estate to her relatives.

But the second leaves the bulk of the fortune to a foundation and the rest to Peri, completely leaving out her family.

Even though the will is being contested, the public administrator has put the apartments up for sale.

But Josue said, buying these properties on Upper East Side, home to celebrities like Madonna and Donald Trump, is not going to be that easy.

“Although it’s a cooperative, these people will really interview you and have all the references and the cash, the building is actually allowing 33% financing and you need to have 67% of cash and be interviewed by the board,” Josue said.

Peri came to the US in 1971 after graduating nursing school in the Philippines.

She became Huguette Clark’s nurse in 1991 through a nursing agency and took care of the heiress for 20 years.

“They became friends as a matter of fact, and that’s the reason why Huguette Clark has the affinity with her because during the time of her going to her old age she’s got a friend in Hadassah Peri,” Josue said.

In an email to Balitang America, Hadassah Peri’s representative, Fraser Seitel said that the case is still going through the judicial process, so all is status quo with Ms. Peri.

She is living her life as the court proceeds.

via abs-cbnnews.com

Chappaqua Real Estate | First Impressions Happen Fast on a Web Site

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Less than 3 Seconds!

According to research conducted at Missouri University of Science and Technology, it takes under three seconds to form a first impression when someone lands on your website.

“We know first impressions are very important,” says Dr. Hong Sheng, assistant professor of business and information technology at Missouri S&T. “As more people use the Internet to search for information, a user’s first impressions of a website can determine whether that user forms a favorable or unfavorable view of that organization.”

A major factor

First impressions are a major factor in whether a person remains on a website long enough to find what they’re looking for or long enough to take an action like buying something or calling a phone number. A poor first impression drives away potential customers.

Using eye-tracking software and an infrared camera, the researchers monitored college students’ eye movements as they scanned the web pages. They then analyzed the eye-tracking data to determine how long it took for the students to focus on specific sections of a page — such as the menu, logo, images and social media icons — before they moved on to another section.

It took 2.6 seconds for the students to scan and then focus on an item on the web page, where they formed initial impressions. The item they first focused on was fixated on for less than 2 tenths of a second before their eyes moved on to other items on the page.

After rating the sites, analysis showed that students stayed longer on the pages that they scored more highly for their first impression. That’s not surprising, but indicates that first impressions have a strong impact on how long a person is willing to view or read a web page.

The elements on the page that drew students’ focus and displayed the greatest interest were these, in order of attention time:

  • The website’s logo.
  • Equally important was the main navigation menu, whether horizontally along the top of vertically down the left side of the page.
  • The search box, if there was one.
  • Social networking links to sites such as Facebook and Twitter.
  • The site’s main image, if there was one
  • The site’s written content.
  • The bottom border or footer of the page.

One thing that wasn’t focused on during this study was banner ads, but that’s a topic for another blog post.

Author:      Bill Treloar RSS Feed

Bill Treloar is the owner and principal SEO consultant at Rank Magic. Bill holds a bachelors degree in psychology, an MBA in management, and has wide experience managing both technical (information technology) and non-technical (insurance and marketing) organizations. Bill has been president of the New York Enterprise Developer Users Group,… View full profile

This article originally appeared on Rank Magic Blog and has been republished with permission.

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