Category Archives: Chappaqua
Drug Rehab Agency Daytop Village Declares Bankruptcy | Chappaqua Real Estate
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Editorial: Feed the World Sustainably
A new vision of how we farm, eat and care for the planet’s resources will be needed to provide food for a growing population.
“Meet The Farmer” – Cheese Making with Bobolink Dairy Farm | Chappaqua NY Real Estate
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“Meet The Farmer” – Cheese Making with Bobolink Dairy Farm WHEN The Learning Center at Community Markets 173 Main Street, 3rd Floor “walk up”, Ossining, NY 10562 The “Meet the Farmer” series continues with a new opportunity to learn about local food and meet face to face with the farmers that grow the food sold at our markets.Jonathan White of Bobolink Farm became a dairy farmer in 2002, on a leased farm in Sussex County, NJ. In 2010 he purchased a farm in Milford, NJ where he moved with his wife Nina, children and their herd. Besides making amazing cheese they also bake rustic bread in their wood-fired oven. Jonathan will discuss practices on the farm, taste profiles they create and plan to develop, their secret of perfect pairing bread with cheese and much more. There will be time for Q&A.Everyone will have a chance to taste cheese and bread from their farm and light refreshments will be served during the event.FEE View Event Fees RSVP |
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Marketing Tool Most Real Estate Pros Want? | Chappaqua Realtor
The iPad is the marketing tool that more than three out of four of 110 real estate professionals recently surveyed say they would most like to have, according to the survey by Imprev, a marketing technology company.
The real estate professionals surveyed selected up to five marketing products they most wanted, with the iPad coming out No. 1, followed by 35 percent who want an automated “drip” e-marketing campaign, 29 percent who prefer single property Web sites, 28 percent who said personal blogs, and 25 percent who eyed video.
“Real estate agents are shouting that they want their iPad apps,” says Renwick Congdon, Imprev’s CEO and founder. “The iPad from Apple is quickly becoming a ubiquitous marketing and productivity tool for the real estate industry.”
While the iPad is rated what agents most want to have, real estate pros surveyed said their current favorite technology is the smartphone.
“Mobile marketing continues to accelerate at breakneck speed,” says Congdon. “It’s a game changer for the industry.”
Survey respondents rated the most effective marketing products they use today as e-mail marketing, their web site, virtual tours, printed postcards, and Facebook. The responses were a stark difference from marketing tools used a decade ago, which respondents said tended to be all print-oriented, such as newspaper display or classified ads and postcards and flyers.
Sales Market Stable For Manhattan Units | Chappaqua NY Real Estate
Chappaqua NY on a sunny spring day | Chappaqua Real Estate
Navigating the New Frontier with Mike Stelzner, Superstar in the Social Media Marketing World | Chappaqua Real Estate
He’d probably tell you he’s an ordinary guy, but in the social media marketing world he’s the equivalent of a minor god. Business leader, Mike Stelzner, has built a massive empire with the hugely popular online publication, Social Media Examiner, and within the span of less than 2 years he has amassed a following of 84,000 daily subscribers, 46,000 followers on Facebook, and Social Media Examiner is now ranked the #1 small business blog in the world by Technorati. Who is Mike Stelzner anyway? Well, let’s find out. On June 20 I had the privilege to interview Mike and ask him about his new book, Launch: How to Quickly Propel Your Business Beyond the Competition. The following is a summary of what I would consider a mix of a dinner conversation and a business interview, because I think the history and the character of a man is just as important as what he’s achieved.
SP: Mike, what did you study in school and where does your accessible style of writing come from?
Mike: I have an undergraduate and a graduate degree in Speech Communication where I learned the art of persuasion using language in college. I started off as a copy writer, making large companies look good but now, the way I write is more like talking, I call it conversational writing. It took a lot of practice.
SP: Could you give SMM (Social Media Marketing) business professionals advice in managing the onslaught of information they face every day and having to keep up with the ever-shifting applications in technology?
Mike: Everything in our world is constantly changing, and trying to anticipate those changes is both endless and frustrating. So my mentality is: focus on people, that’s one thing that doesn’t change. I’ve learned that people at their core will always remain the same, and they want 3 things: great content, access to great people, and recognition, and if you give it to them for free, you have the secret to great success and a huge loyal following.
SP: You’ve been very successful at providing practical education for SMM business professionals, do you consider yourself a teacher, philanthropist, or an entrepreneur?
Mike: First, I would consider myself an entrepreneur. I’m a businessman that sells education. What I give away is education, what I sell is education. You can definitely say that I’m a teacher, but underneath it all, I’m a businessman. And if I wasn’t able to make money with this, I wouldn’t be able to sustain what I’ve been doing. At the core of it, I’m a giver, so you could classify me as a philanthropist. I would consider myself as someone who gives a lot, and does it knowing that’s what my audience loves, and I know I’m able to do it because I have a business that’s sustaining it.
SP: You had to shift gears when the last recession hit, since many of your clients were in the tech sector and you had lost a lot of them when the bubble bursted. How did you know to go into a very new field: social media?
Mike: I’ve always had a nose for something big. When I saw my creative services business was losing business to the recession, I had the idea to write about white papers and give it out for free. I knew I was onto something right away. And then, in 2009, there were rumblings of social media and the more I learned about it, I knew that businesses had a new opportunity that hadn’t existed before the opportunity to build community with blogs, Facebook and social networking platforms.
SP: I read in the first chapter of Launch that your first paying job was delivering the paper when you were a boy. Did you know you then you wanted to go into marketing?
Mike: What I didn’t write in the book is that I also worked at Sears in the Lawn and Garden Department selling garden hoses and Christmas tree ornaments. I got good at selling there. But it was in college, when I studied human communication and language, persuasion, the rule of reciprocity and social proof theory that headed me into this field.
SP: Social media marketing is a very new industry, and you seem to be leading the charge into a new frontier. Why do you think the most respected experts in the Social Media Marketing industry are older? What do you know that younger, more computer-savvy professionals don’t?
Mike: Yeah, it’s true the most respected in the field are at least in their 40s, not the 20s or 30s. I don’t think my colleagues want to learn from a 20-something and maybe it has something to do with having more knowledge, a bigger group of connections and having a strategy. I knew at the beginning of Social Media Examiner, I couldn’t do it myself. I knew I had to reach out to other experts in the social media industry: the Mari Smiths, the Denise Wakemans, Chris Garrets, and Jason Falls of the world… people who were already respected and had access to the community. This was my strategy, to get a team helping me to spearhead a new movement, and at first, that’s what it was. Everyone was a volunteer. But it was the strategy that gave us a big head start.
SP: You discuss the Elevation Principle in your new book, Launch, as being the key force behind explosive growth for businesses today. In essence, its a model of radical customer service, giving to others, what they want, for free. When did you figure this out?
Mike: Well, I always tell everyone that I went to the school of hard knocks and I got a magna cum laude. About 10-15 years ago, I realized I wanted to help more people than I had time for, and I realized I could do this by providing great content. You can reach hundreds, thousands or millions of people with great content.
SP: Where do you think the rocket ship takes you, Mike? Where would you like to take Social Media Examiner and/or what legacy would you like to leave if this was your last gig?
Mike: I knew from the beginning, that Social Media Examiner had a 3-5 year shelf life. I will move on to doing the same in other industries, we’ll just wait and see. But what I really want to do is to write children’s books, something between a Sondra Boynton or a Harry Potter-type book geared to an early reader. In 10 years, that’s what I want to be doing. I’ve always been a storyteller, and I want that to be my legacy. Social Media Examiner will not be my legacy.
And there you have it, an extraordinary business leader and a very gracious, humble man with tremendous insight and focus and a streak for creativity and fun, with a balanced perspective on life. Buy his new book Launch: How to Quickly Propel Your Business Beyond the Competition online at Amazon.com. Learn more from him and many other social media marketing industry experts at Social Media Examiner. Download the first chapter of Mike’s book for free here. Many thanks to Michael for reaching out and demonstrating what it means to be a true business leader. Can’t wait for the children’s books!
http://www.socialmediaexaminer.com
https://www.facebook.com/smexaminer
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Author: Mai Overton Mai Overton on the Web Mai Overton on Facebook Mai Overton on Twitter Mai Overton on LinkedIn Mai Overton on Google Plus Mai Overton RSS Feed
Principal analyst and digital content strategist for Social Planet Marketing Solutions, Mai’s background in sociology and the non-profit sector, combined with her international experience, gives her a unique perspective on business. http://socialplanetmarketing.com… View full profile
This article originally appeared on Social Planet Marketing Solutions and has been republished with permission.
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Chappaqua NY Homes | Spain Record Home Price Drop Seen With Bank Pressure
Spanish home prices are poised to fall the most on record this year, leaving one in four homeowners owing more than their properties are worth, as the government forces banks to sell real-estate holdings.
Home prices will decline 12 percent to 14 percent, according to research and advisory company R.R. de Acuna & Asociados, after Economy Minister Luis de Guindos in February gave lenders two years to make 50 billion euros ($67 billion) of additional provisions and capital charges for losses linked to real estate. That’s the most since the National Statistics Institute started tracking values in 2007. Standard & Poor’s forecasts borrowers with negative equity may rise to 25 percent this year from 8 percent in 2010, based on an analysis of 800,000 mortgages.
“There will be more serious price drops this year because of the government decree,” said Fernando Rodriguez de Acuna Martinez, a partner at the Madrid-based firm. “Banks are now prepared to incur big losses on real estate to shift all they can.”
Spain’s Prime Minister Mariano Rajoy and his People’s Party are betting the overhaul will help bolster confidence in the country’s banks without undermining a drive to tackle its budget deficit that’s threatening to reignite Europe’s debt crisis. The move is likely to force banks to sell assets cheaply, accelerating a four-year decline in residential property prices that are already 30 percent below the peak.
Government Decree
The government’s Feb. 2 decree on real-estate provisions is already leading to reduced sales prices. In the week after the plan was announced, more than 10,000 homeowners who use Idealista.com, Spain’s largest property website, lowered their asking prices. That’s 30 percent more than the weekly average during the previous month.
Banco Santander SA, Spain’s largest lender, and CaixaBank SA, the fourth-largest, are offering homes at discounts of as much as 50 percent on their Altamira and Servihabitat property websites. Bankia SA, the No. 3 bank, went even further on March 15 by announcing that the company aimed to sell 9,000 properties this year at discounts of as much as 60 percent.
Spain’s IBEX 35 benchmark index, which fell as much as 1.8 percent in intraday trading today, closed up 0.4 percent. Shares of Santander rose 0.2 percent to 5.78 euros, erasing an earlier 3 percent drop. Banco Bilbao Vizcaya Argentaria SA, the country’s second-largest lender, rose 0.1 percent.
Spanish banks account for five of the top six worst- performing stocks on the 48-member Euro Stoxx 600 Banks Index this year.
‘Can’t Compete’
Theresa Legarra, a 33-year-old sales manager from Madrid, said she can’t compete with the banks when it comes to selling real estate. She and her ex-husband bought an 85 square-meter (915 square-foot), two-bedroom home in Pozuelo de Alarcon, one of Madrid’s most affluent suburbs, in 2006 for 385,000 euros. To pay for the property, they took out a mortgage with Caja Madrid for 85 percent of the purchase price. Caja Madrid is one of the seven Spanish savings banks that merged to form Bankia in 2010.
Six months ago, the apartment was put on the market for 350,000 euros, about 20,000 euros more than the outstanding mortgage on the property.
“The telephone hasn’t rung once,” Legarra said during an interview in Madrid. “Three separate real-estate agents say I need cut the price to 300,000 euros to have a hope of selling.”
About 20 percent of Spanish mortgage borrowers owe more on their loan than their property is worth, up from about 8 percent in October 2010, according to a study by Andrew South, the London-based head of European structured finance research at S&P.
‘Negative Equity’
“If house prices were to continue to decline at their current rate this year, the number of borrowers in negative equity by the end of 2012 could be closer to 25 percent,” he said in an e-mail.
The S&P study was based on an analysis of 800,000 Spanish mortgages, two thirds of which were granted between 2006 and 2008, and includes loans predating 2000. In January, residential mortgages fell 41 percent from a year earlier, the 21st straight decline, according to the National Statistics Institute.
Asking prices have fallen by an average of almost 30 percent from their high in April 2007, according to a March 1 report by Fotocasa.es, a real-estate website, and the IESE business School.
Spanish home prices fell 11.2 percent in the fourth quarter from a year earlier, the most on record, the National Statistics Institute in Madrid said on March 15. By their measure prices are down about 22 percent from the market’s peak in the third quarter of 2007. Home prices in Ireland and the U.S. have fallen 49 percent and 34 percent respectively from their highs.
‘Delayed Declines’
“We suspect house prices have fallen by more than 30 percent since the peak, but accept that some of the downward price adjustment may have been delayed by banks hoarding large portfolios of repossessed properties,” Raj Badiani, an economist at IHS Global Insight Inc. in London, said in a March 15 note.
Financial institutions have foreclosed on 328,720 homes since 2007, according to Plataforma de los Afectados por la Hipoteca, a group known as PAH that campaigns against evictions. That number may balloon to as many as 600,000 in the years ahead as unemployment increases, Taurus Iberica Asset Management estimates. The Madrid-based company manages 35,000 foreclosed properties for 25 lenders.
Banks have also acquired properties from developers to cancel debt and may have as many as 900,000 finished, unfinished and foreclosed homes on their books, according to Borja Mateo, author of “The Truth About the Spanish Real Estate Market”
Aversion to Risk
In Spain, which has euro region’s fourth-largest budget deficit, bond yields have surged and banking stocks have plunged as investors shun risk. According to Fernando Encinar, co- founder of Idealista.com, the biggest problem is that investors distrust the valuation of real-estate assets held by banks and the government has offered a solution by pushing them to sell assets at market price.
Spanish 10-year borrowing costs have jumped 44 basis points to 5.33 percent since March 2, when Rajoy raised the country’s budget deficit target for this year defying his European Union Allies.
He’s struggled to cut the funding gap since he was elected in December and his government faced its first general strike on March 29. Mario Monti, Rayoy’s Italian counterpart, said on March 24 that Spain could reignite the European debt crisis if the country’s fails to control its finances. Its gross domestic product fell 0.3 percent in the fourth quarter, as the country suffers its second recession since 2009.
Reduce the Deficit
Budget Minister Cristobal Montoro presented the 2012 budget on March 30. The government aims to reduce the deficit to 5.3 percent of gross domestic product from 8.5 percent last year even as the economy contracts.
Investor confidence in the 182 billion euros of bonds tied to Spanish residential-mortgage backed securities trails securities from Italy, the Netherlands and U.K., including that’s country’s version of subprime home loans.
The extra yield investors demand to hold Spanish RMBS above benchmarks has held at 500 basis points since the end of February, 155 basis points higher than a year ago, according to JPMorgan Chase & Co. data. A basis point is 0.01 percentage point.
Spanish banks’ average net borrowings from the European Central Bank surged in February to a record 152.4 billion euros from 76 billion euros in October as the central bank stepped up its emergency lending to avert a credit crunch, according to data published by the Bank of Spain.
‘Bring Transparency’
The extra yield investors demand to hold bonds from Spanish financial companies is 483 basis points, almost twice the 242 basis points average for the U.S. and 257 basis points globally, according to Bank of America Merrill Lynch index data.
“This will bring transparency,” Encinar said by phone. Spanish banks will be able to absorb the losses better than individual homeowners, he said.
Rajoy’s efforts to shrink the banking industry will be helped by CaixaBank SA’s plan, announced on March 27, to buy Banca Civica SA, a group of former savings banks, for 977 million euros. That will be the industry’s biggest transaction since three of Banco Pastor SA’s largest shareholders accepted a 1.35 billion-euro bid from Banco Popular Espanol SA.
The word “mortgage” originates from Law French and literally means “death contract,” or a pledge that ends when either the obligation is fulfilled or the property is taken through foreclosure.
For Legarra, who can’t sell her home to start a new life in another property or move back to her birthplace in Pamplona, the word’s meaning is significant. “It definitely feels like a hefty sentence for me.”
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