The Occupy Movement, a nationwide movement that has staged a series of protests across the country to rail against income inequality and financial sector corruption, is now refocusing its efforts on fighting foreclosures and evictions. The protesters have recently staged rallies, demonstrated at court appearances, and entered foreclosed homes and refused to leave, except by force.
More than 100 Occupy groups have formed foreclosure working groups or conducted a rally or home occupation, says Matt Browner Hamlin of occupyourhomes.org, a national group that focuses on foreclosure protests.
The protesters claim to have had success in getting banks to modify loans of home owners who face foreclosure.
In Cincinnati, a group that calls itself “Occupy the Hood” protested in a hard-hit neighborhood riddled with foreclosures, shouting “Banks got bailed out, we got sold out!” The group says a plague of foreclosures in the working-class neighborhood of East Price Hill has led to home values dropping 41 percent since 2002.
Some view the Occupy Movement’s refocus on foreclosures as a way to try to gain more momentum for the group, which has reportedly been losing some of its steam in recent months.
“The Occupy movement seems to have lost some of its punch,” Susan MacManus, a University of South Florida political science professor, told Reuters. “Focusing on an issue that affects the working class and leaves people feeling alienated is potentially a good strategy. If they can make it work.”
Category Archives: Bedford Corners NY
The Business of Being Social | Bedford Corners NY Homes
Pinterest: 3 Takeaways About Personalizing the Customer Experience | Bedford Corners Realtor
THE CHALLENGE: Customer-driven personalization is a powerful competitive differentiator, and marketers should take note of how Pinterest provides this.
True personalization is complex to achieve and requires a deep database of individual’s opt-in preferences. However, the results are powerful.
Personalization is an Expectation:
Online shoppers view personalization as a requirement for their preferred shopping venues, rather than as simply a perk. Per our Voice of Customer research:
» Many BtoB decision makers use Amazon as their point of reference regarding expectations for BtoB personalization.
» Both BtoB and BtoC marketers have to at least match the Amazon level of personalization!
Pinterest Approach to Personalization:
Pinterest has a fascinating approach to personalization: Pinterest doesn’t take on the hard work of personalizing the experience, it enables the consumer to personalize their experience.
Per a recent article in TechCrunch by Nir Eyal, “Pinterest is becoming the web’s personalized mail-order catalog. Each user is presented with a one-of-a-kind visual interface based on their tastes. They are presented with any product, from any retailer, anywhere in the world. The items they see are curated through people and topics they’ve identified as interesting and what is shown to them improves the more they interact with it. Every time they pin, re-pin, like, or comment on an object, the relevancy of the products displayed on their magic catalog improves.”
Pinterest lets the consumer do the work by allowing them to decide whose tastes they would like to follow. It is curated by the consumer so the consumer likes what they see. And if they like the products, they will buy them.
Per a recent article from Fortune, “In March the site registered 17.8 million users, according to Comscore, a 52% jump in just one month…Brands–from large companies like Gap and West Elm–are tripping over themselves to establish a presence on it, and some are starting to reap the rewards of being “pinned,” a referral that prompts followers to click on product pictures to learn more. In February, Pinterest drove more traffic to websites than Twitter, Google+, LinkedIn, and YouTube combined.”
We will keep an eye on this company and track how they evolve to the next level of personalization.
3 Key Takeaways for Marketers:
1. Determine the type of personalization experience you want to/are able to, offer: Deep preference-driven personalization, like the Microsoft example above, or, like Pinterest, avoid some of the hard work of personalization and enable the consumer to personalize their experience.
2. Make your value proposition so appealing that consumers will come to your site, (repeatedly) and engage with others in the community by posting and consuming appealing content.
3. If you are offering a service based on personalized engagement, don’t restrict how people can engage with you. I could not sign up for Pinterest without connecting via Facebook or Twitter. They would not let me sign up via email. It is inconsistent with a positive customer experience to block enrollment via email.
Also, need to respond to questions in a timely manner. I, along with a colleague, sent questions to their support email address requesting to join via email. One week later, we still await a response.
Author: Ernan Roman Ernan Roman on the Web Ernan Roman on Google Plus Ernan Roman RSS Feed
Ernan Roman is President of the marketing consultancy, Ernan Roman Direct Marketing.
Recognized as the industry pioneer who created three transformational methodologies: Integrated Direct Marketing, Opt-In Marketing, and Voice of Customer Relationship Research.
Ernan was recently inducted into the Marketing Hall of Fame.
Clients include Microsoft, NBC Universal, Disney, Hewlett-Packard and IBM.
Bedford Corners NY Real Estate | “Improving Markets” Improve Very Slowly
The list of housing markets showing measurable improvement expanded by just two for a total of 101 “improving” metropolitan areas in April after adding just one market in May.
Thirty-five states (including the District of Columbia) are now represented by at least one market on the National Association of Home Builders/First American Improving Markets Index (IMI). The index identifies metropolitan areas that have shown improvement from their respective troughs in housing permits, employment and house prices for at least six consecutive months.
The 101 markets on the April IMI represent a net gain of two from March, with 13 metros being added and 11 markets slipping from the list while 88 markets retained their places on it. Among the new entrants, areas as diverse as Rome, Ga.; Coeur d’Alene, Idaho; Greenville, N.C.; Brownsville, Texas; St. George, Utah; and Huntington, W.Va., are now represented on the IMI.
“While housing markets across the country continue to struggle under the weight of overly tight lending conditions and other challenges, the April IMI indicates that at least 101 individual metros are showing measurable and consistent signs that they are headed in the right direction,” said NAHB Chairman Barry Rutenberg. “A total of 35 states are now represented on the list, with 10 states having four or more entries. This positive news is in line with what our builder members have observed regarding firming conditions and improved buyer interest in certain locations.”
“After five consecutive months of gains, the IMI recently began to plateau, with many markets holding steady and a few experiencing the ups-and-downs that are typical in a choppy recovery,” observed NAHB Chief Economist David Crowe. “The IMI is designed to highlight markets that are showing consistent improvement, and those markets that have registered the smallest gains are more susceptible to dropping off the list due to a minor setback in prices, permits or employment,” he explained. At the same time, “as stronger markets approach stability, it will get harder for them to keep charting improvement, which will also limit the expansion of the IMI.”
The IMI is designed to track housing markets throughout the country that are showing signs of improving economic health. The index measures three sets of independent monthly data to get a mark on the top improving Metropolitan Statistical Areas. The three indicators that are analyzed are employment growth from the Bureau of Labor Statistics, house price appreciation from Freddie Mac, and single-family housing permit growth from the U.S. Census Bureau. NAHB uses the latest available data from these sources to generate a list of improving markets. A metropolitan area must see improvement in all three areas for at least six months following their respective troughs before being included on the improving markets list.
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Russians Court Luxury Real Estate With Record-Breaking Sales | Bedford Corners Realtor
More than 200 real estate brokers and lawyers, many of them among the most ambitious in the Manhattan real estate world, filed into an Off Broadway theater last month for three hours.
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The subject of the gathering was not art, but money: specifically, how to sell multimillion-dollar properties to clients from Russia and other parts of Eastern Europe.
While the brokers sipped wine and nibbled cheese, a panel of lawyers and a banker reviewed some of the biggest sales made to Russians, including the $188 million spent on properties in Florida and New York by trusts linked to Dmitry Rybolovlev, who made billions from potash fertilizer; the $48 million that a composer, Igor Krutoy, paid for an apartment at the Plaza Hotel; and the $37 million spent by Andrei Vavilov, a former deputy finance minister, on a penthouse at the Time Warner Center.
The real estate market in the United States may still be slumping, but its high end is enjoying a remarkable updraft, propelled by money flowing in from all corners of the globe, including from developing countries like Brazil, China and India. But no group is consistently writing bigger checks than the Russians.
Over the past four years, Russians and other citizens of the former Soviet Union have signed contracts to buy more than $1 billion worth of residential real estate in the United States, according to estimates from lawyers and brokers.
The spending spree may just be warming up, given that $84 billion left Russia last year, with the Russian government estimating that up to 5 percent of that capital flight was being plowed into American real estate. The number of billionaires in Russia and Ukraine has more than tripled since 2009, to 104, according to Forbes.
“The fact that everybody recognizes that the high end of the market right now is controlled by that buyer is definitely driving that interest,” said Edward A. Mermelstein, a lawyer with Rheem Bell & Mermelstein, which helped organize the seminar last month.
Jill Sloane, a broker with Halstead Property, said, “Everyone knows they are the ones with the big money right now.” She added that when she heard that the penthouse at 15 Central Park West had sold for $88 million, “I knew it had to be a Russian.”
The billionaire buyers are flush with cash from the privatization of Russian state industries and from high prices on oil and other commodities, and are eager to park much of their fortunes outside the reach of the government of Vladimir V. Putin.
Mr. Putin signaled his frustration in February, when he said Russia “must end this period,” referring to what he called the “unfair” privatizations in the 1990s.
Even before Mr. Putin was elected last month to another term as president, many wealthy Russians had been taking steps to move their families to New York, in some cases by using EB-5 visas in exchange for making government-approved investments, Mr. Mermelstein said.
“I think that Putin scares them to death,” said Victoria Shtainer, a Russian-born broker with Prudential Douglas Elliman in Manhattan. “You can’t have so many droves of people here purchasing at such high rates of speed if things were O.K.”
Many of the Russians seem determined to make names for themselves as conspicuous consumers. After buying trophy apartments and houses, they often pour tens of millions of dollars more into remodeling projects by brand-name interior designers like Jacques Grange. They also collect rare art and commission one-of-a-kind yachts.
Mr. Rybolovlev, worth an estimated $9 billion, has been involved in two of the biggest sales. In 2008, a trust linked to him bought a 69,000-square-foot oceanfront home from Donald Trump for about $100 million — then a record in the United States. In February, a trust linked to his eldest daughter, Ekaterina, 22, bought a four-bedroom penthouse at 15 Central Park West from the former Citigroup chairman Sanford I. Weill for $88 million — the most ever paid for an apartment in New York City.
That sale stirred the imaginations of Manhattan brokers and emboldened developers to increase the prices of other luxury residences. In the past four months, Extell Development Company has increased its listing prices by 5 percent to 15 percent at 157 West 57th Street, which will be New York’s tallest residential building. The two-floor penthouse is now selling for $115 million, up from the original asking price of $98 million.
Extell’s president, Gary Barnett, said Russians had signed contracts to buy two apartments in the new building, each in the $25 million to $30 million range. A few other Russian buyers walked away after failing to negotiate “big price reductions,” he said.

Personalization is an Expectation:



