Aug 11 2011
For those individuals who have always dreamt of working from home, they know such an assignment comes with its highs and lows.
If you run your own small business out of your residence, you also know that communication is essential in order to sell your products and/or services, given the fact that all in likelihood you do not have corporate weight behind you spreading the word.
In the event you are scratching your head over how to spread the word about your business – have you given social media a try?
Social Media Provides Forum for Promotion
When working your business from home, social media proves a great tool to market and network both you and your company, through such sites as Facebook and Twitter to name two. What makes these two sites and others great is that they do not cost anything other than your time.
Unfortunately, too many home-based business owners are asleep at the switch and do not take advantage of these social media tools. The end result is less exposure and missed opportunities.
If you’re not social networking from home, look at what you could be missing out on:
- Networking without leaving your home – If commuting and meeting with clients proved a hassle over time; think about the advantages networking from home brings you. You can network from home 24/7, think about and review what you want to say as opposed to a face-to-face meeting, and providing instantaneous responses;
- Networking to a larger audience – Before the Internet and social media’s growth, reaching out to customers and potential customers meant phone calls and many face-to-face encounters. By using social media, you can reach out not only to those in your state and across the country, but around the world should you so choose;
- Networking and saving money – One of the many beneficial things to sites such as Facebook and Twitter is that you can use them for free. Not only are you spreading your company’s message, but you open yourself up to co-shares and retweets by those you follow or follow you, along with strangers who may come upon your messages;
- Data analysis – You don’t have to be a computer geek to be able to analyze and crunch certain numbers. Whether you use Google Analytics or another tool, use social media to review the data and see where your marketing and communication efforts need to be stepped up.
While home-based businesses can be very satisfying and even lucrative in a number of instances, the bottom line is that the business will only succeed if the owner can reach and even surpass their target market.
If you’re looking to employ social media in your home business plans, be sure to locate a dependable networking site that is driven with high traffic, promote your business left and right (tweets, shares, blogs, videos, podcasts etc.) and engage with others who comment on your posts.
A home-based business is the dream of many Americans; making it work takes time, effort and the ability to be social.
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