Daily Archives: July 13, 2012
Use the right data to drive real estate decisions | Mount Kisco NY Real Estate
Magnifying glass on housing image via Shutterstock.
I grew up hating math, though I always got good marks in it. I just didn’t feel like I completely understood it the way I did English and history, even though I could do the work and apply the rules with the best of them.
Then, early in college, I had an amazing teacher who converted me into a lifelong math lover. And it sure has come in handy, especially in my real estate dealings (and my aggressive retail wheeling and dealing).
In a good turn for the market, I’ve seen a much higher appetite for data among the buyers and sellers who are seeking to make wise real estate decisions. And I’ve seen the pros meet this demand.
On recent fliers and email newsletters, I’ve seen everything from an agent touting their average listing’s sale price (vis-à-vis the average home sale price, citywide) to a stager providing the data on how much over asking her recently staged listings sold for.
I recognize that some people have never quite recovered from their early educational math dramas and traumas. Fortunately, that doesn’t have to mean that you can’t take advantage of this new era of data-driven decision-making.
Here are five simple steps even the most math-averse house hunter, home seller or refi-seeker can use to make fully informed real estate decisions, based on the numbers:
1. Use the right numbers and ONLY the right numbers. One of the reasons math-averse folks shut down in conversations about real estate data is sheer overwhelm: percentages; rates; charts; graphs; timelines; quarter-over-quarter vs. year-over-year; the mathy jargon; the unfamiliar concepts; and the sheer scariness of all those digits (millions and even billions of dollars, depending on the stats being discussed) is so far outside the comfort zone of the average homebuyer who hates math that it seems completely daunting to even go there.
Shatter this scariness by simply focusing on a tiny set of data points: only the numbers that count, and that have true relevance to the actual decision you’re trying to make.
Generally that means you’ll be focused on local numbers only (more on that later.) Also, that means you need to maintain laser-beam clarity in your own head on what decision you’re actually trying to make in any given moment!
So, for example, if you’re trying to decide how much to offer for a particular home, other than your own personal mortgage and financial tolerances and how much you want it, you may only need to know:
- how long the home has been on the market.
- how many offers you’re competing with (if any).
- how long an average home in the neighborhood stays on the market.
- how much very similar homes have sold for in the last few months, generally, and as relative to their list prices and the number of multiple offers.
2. Get the pros to serve you up the numbers. Whatever you do, do not rely on national newspaper headlines or the latest two-minute analysis on cable news for your decision data. At its best, this information is designed for economic analysis, not personal decision-making; at its worst, it’s designed to spark outrage and generate hyperbole.
Fortunately, local real estate brokers, agents, mortgage pros and even real estate associations are delighted to provide you with this information. Get referrals to agents and mortgage pros whom your friends and family members trust and ask them to provide you with the information you’re looking for (they’re usually happy to suggest what data you should use and explain why), and Google the name of your town or county and the words “association of realtors” to find websites that offer untapped treasure troves of local market data, usually for free!
3. Remember that everything is relative. Knowing how long your target property has been on the market has no value to your purchase-offer decision-making if you don’t know how long homes in that neighborhood usually stay on the market. If the average days on the market (DOM) in an area is five months, then the sellers of a home that has been on the market for one month might not be ready to drop the price yet; by contrast, if a neighborhood’s listings usually move off the market in 10 days or less, then many sellers will be considering a price reduction by one month.
As a general rule, every time you consider a piece of data about a particular home, you must consider it in the context of what the average number is for homes in that area for the data to have any real meaning. When an agent tells you what the list price is, how long the place has been on the market, or recommends a list or offer price, you should always ask, “What’s the average for similar homes in this area?” and compare.
4. Make sure comparables are truly comparable. I’m sure you’ve heard the old Mark Twain saying about how deception can be categorized into “lies, damned lies and statistics.” While most agents out there are busting their humps to help people make smart decisions, the occasional bad apple may try to twist the data to support their position or get you to do what they want you to do.
To make sure that you’re comparing apples to apples, always get the source material for any sort of comparable sales data or “comparative market analysis” you’re given, and flip through it to make sure the listings the numbers are based on actually are in fact similar to and nearby the “subject property” (i.e., the home you are trying to buy or sell). As well, check to be sure the listings and sales are very recent — from within the last six months at the outside, and more recent is better.
5. Avoid rules of thumb. I’m constantly receiving emails from readers asking for a good rule of thumb for using data to drive any and every sort of real estate decision, whether they’re trying to set a list price, counter a counteroffer or decide when to lock their interest rate. But the real deal is that, in real estate, everything is hyperlocal. This means that not only is a rule of thumb here in the San Francisco Bay Area inapplicable to a market in Minnesota, a rule of thumb on one side of town might be entirely inapplicable on the other!
‘I represent you’ | North Salem NY Real Estate
Inman News founder and publisher Bradley Inman
At Real Estate Connect this year in San Francisco, I plan to give it my all to bring you an exceptional program, as the moderator for the three-day event.
To insure your investment in time and money pays off as a Connect attendee, I will be working the stage very diligently on your behalf. For those of you not attending, consider this series of articles on Connect as a way to engage on topics at the event.
I have four goals as a moderator.
1. I am on the stage representing you. I try to imagine the questions you would ask and then grill graciously (sometimes) my panelists or speakers. At times, I am on the mark, but not always. So I will be asking for your help further down in this article.
2. I try to interpret what our speakers and experts are saying, cutting through the acronyms, tech speak and blah, blah, blah. Then I try to project how this new information applies to you in some meaningful way.
3. My approach to moderating is to nudge, humor and push our speakers and panelists to apply and explain their insights and observations. It is important we have fun on the stage, to prevent anyone taking themselves too seriously. Sitting in the audience for hours at at time can be painful without a dose of entertainment.
4. As we move through the agenda over three days, I will attempt to explain what I am hearing, what the trends are at a high level and what to make of the information.
I need your help. What would you like to hear about and what questions do you want me to ask from the stage? Email me anytime, I am listening. Brad@Inman.com
A few highlights of the program are below. Before the show, we will be writing about other panels and speakers. At the bottom of each of these stories, you will be asked to send me ideas and questions for the speakers. Do not hold back.
Is the Economic Upturn Real?
Here we will try to get a handle on the improving housing market. Is it sustainable? And if so, how? Is the good news an election-year anomaly? How will the election influence the market this year and next? What can we count on? What should we worry about? Panelists include Amy Brandt, CEO, Vantium Capital; Bill Emmons, Federal Reserve Bank of St. Louis; Patrick Stone, Williston Financial Group; and Joel Singer, CEO, California Association of Realtors.
Pulling Your Listings from Aggregator Sites: Who Wins?
Why are brokerages pulling their listings from sites like Zillow, Realtor.com and Trulia?
(This one should be fun, controversial and full of noise on both sides. I cannot wait.)
Venture Investing: What’s Trending
I will interview Jed Katz, managing director, Javelin Venture Partners, who had the first successful Internet real estate exit when he sold his company RentNet in the late 1990s. A savvy San Francisco investor, Jed and I will discuss what is hot and what is not and how new developments in technology investment will bleed into the real estate world.
Personalized Advertising Analytics
Jason Sosa, CEO of Immersive Labs, will teach us how to get our advertising analytics right, so we are not wasting money and pouring dollars into the wrong sources of leads.
Connecting People, Places and Photos
I am excited about interviewing Caterina Fake who co-founded photo-sharing site Flickr, which was sold to Yahoo! in 2005. She then sold her next startup, Hunch, to eBay in 2011. Her latest venture is a startup named Pinwheel that is giving consumers the ability to share their impressions of the places they love by leaving digital “notes” throughout their neighborhoods.
We will have a series of Connect downloads including “The Power of Pinterest,” “Instagram’s Billion Dollar Photo App,” and “Getting the Mobile Opportunity Right.”
This is just a taste of the program.
I am really excited to be back and on stage with you.
Don’t be a money moron | Cross River NY Real Estate
Image courtesy of Revell Books.
Book Review
Title: “7 Money Rules for Life: How to Take Control of Your Financial Future“
Author: Mary Hunt
Publisher: Revell, 2012; 208 pages; $17.99I used to dread almost everything about money except making it, spending it and giving it (charitably). Tracking it, budgeting it, planning around it: That all felt like minutiae I had zero time, energy or interest in, and I told myself the myth that if I simply made enough, the rest would take care of itself.
Suffice it to say, that’s just not how it works. Even Oprah still signs the big checks.
Eventually, after some money dramas and an intense course in self-education, including a course in Conscious Bookkeeping, I came to see things in almost exactly the opposite light. I find the ability to live without money crises and the experience of planning, projecting and even monitoring my money matters to be completely soothing: It’s like the ultimate self-care.
The feeling of having control and mastery of your money matters is a feeling, I’ve realized, that most Americans don’t have. Many feel like their debt and spending and even incomes are entirely out of their control; others feel like they are powerless over money; still others err on the other extreme of the spectrum, being so stingy and obsessive about cash that they experience no enjoyment from what they do have whatsoever.
Enter Mary Hunt, founder and publisher of Debt-Free Living, an organization specializing in personal finance education and tools. Hunt is a former spending addict whose fondness for “buy-now-pay-later” shopping and an encounter with a get-rich business scheme wound her family on the brink of bankruptcy. She and her husband toiled their way back from that brink, eventually processing their experiences and learnings into Debt-Free Living.
Hunt explains that her two most daunting obstacles at the beginning of her financial recovery were (a) her utter financial ignorance, beyond how to kite checks and juggle credit card balances, and (b) the overwhelm she felt at the prospect of trying to unravel a financial catastrophe. Now, to help others who are facing down their own post-recession finance dramas eliminate their own financial illiteracy and overwhelm, Hunt has just published “7 Money Rules of Life: How to Take Control of Your Financial Future.”
Here are three of those rules:
1. Spend less than you earn. You might be thinking, as my Millennial friends are wont to say: “Obvi!” (The -ous, apparently, is implied.) But the age-old (and unlikely to change anytime soon) personal finance adage about spending less than you earn is somewhat akin to its personal fitness cousin, eat less and move more: Everyone knows it’s true, but many still fail to do it.
So, Hunt starts at the very beginning with this cardinal rule, and a number of specific strategies for people who are already living paycheck to paycheck, and debting to cover everything else. Nothing here is revolutionary — Hunt’s tips for what she calls “widening the gap between income and expenses” are uber-basics like staying away from the stores, limiting your exposure to ads, living on cash (i.e., no plastic allowed) and even getting a side job.
But that’s very consistent with my own experience of getting into financial integrity: there are no tricks. Sometimes it’s helpful, though, for someone who’s been there to cut through all the financial wizardry and “guru”-dom out there and just spell it out, plain and simple. That’s what Hunt does here.
2. Anticipate your irregular expenses. I know some money gurus advocate strongly for an emergency fund, but I also know that many financially stable people scoff at the notion on grounds that life is nothing but emergencies, so living on less than you make as a rule puts you in good stead. Hunt falls into the former camp, encouraging readers to save enough cash that they could cover all their living expenses for six months with no paycheck in the event of a layoff or medical problem — separate and apart from their retirement savings.
In her discussion of this rule, Hunt exemplifies her general approach, deactivating the overwhelm and common objections at the daunting target dollar amount for this savings by acknowledging them, then tackling them head on with excuse-killing strategies and very clear instructions on how to execute this rule, motivationally and logistically speaking.
3. Tell your money where to go. Hunt confesses her own aversion to the concept of a restrictive budget and educates readers about how she replaced it with the concept of a directional spending plan, which she describes lovingly as being “like strapping on a pair of wings and learning how to fly.”
Like every good money maven, Hunt encourages readers to lay out their income and expenses, on paper, and prods them with the power and the purpose of the spending plan they can create as a result. She then walks readers through the process of creating a spending plan in whatever way makes sense for them, on- or offline, and revisiting and tweaking it until it is accurate and functioning to serve its purpose: “not to force you into a life of deprivation but rather to prevent overspending, which will keep you from falling into debt.”
Nothing about “7 Money Rules” involves surprising tricks or secret strategies. It’s all basic. But it’s all there. And if you’re struggling with the overwhelm or simply don’t even know where to begin the process of seizing control over your finances, “7 Money Rules” is an uber-approachable, clear and actionable place to begin.
Tips for renovating an older home | Waccabuc NY Real Estate
Q: We just bought a house in Alameda, Calif. It was built in the 1930s and hasn’t been touched since. We got it for a good price and are viewing renovations as a long-term project. We had a termite inspection, a roof inspection and a home inspection.
A little termite work was done under the house, and the home inspector pointed out some problems, mainly with the electrical system. The roof has a few more years of life left and no evidence of leaks. The wiring is old knob and tube, so plugs are not plentiful.
Our plan is to move in and renovate as time and budget allow. We’re a bit strapped now, but want to make the house our home as much as possible.
We’d appreciate any suggestions you guys might have since you’ve both walked a mile in our moccasins.
A: We wish you good luck and a lot of fun with your renovation. When you’re done, the pride in having done it yourself will be huge.
Before you do anything else, have a licensed commercial electrician give the place a thorough going-over.
Besides the knob and tube, our guess is that you have an undersize service panel with fuses instead of circuit breakers. Modern appliances, such as a microwave or a hair dryer, put more of a load on the wiring than it was designed for. You probably will have to part with several thousand dollars for a new 200-amp service. So, take a deep breath and write the check to get your wiring updated and safe.
Now it gets a lot less expensive.
The easiest way to make a house a home is paint. Painting with your colors makes the house fresh, clean and yours. Do one room at a time. Like everything, there’s a right way to do it. Here’s how:
- First, cover the floors with drop cloths. This part can be omitted if you’re going to clean the carpet with the help of professionals from Carpet Cleaning Louisville or have hardwood floors to be refinished soon.
- Wash the walls and woodwork with a solution of trisodium phosphate (TSP) to remove any dirt or grease. Rinse the walls with clear water to remove any TSP residue.
- Use painter’s masking tape (blue or green) to mask the edges of baseboards, door trim and window trim. The blue and green versions are less sticky and won’t take the paint off when removed.
- “V” out any cracks in the walls or ceiling with the point of a teardrop-shaped paint scraper. Vacuum any plaster dust from the floor, edges of baseboard and the cracks. Fill the holes with Spackle or patching plaster. Sand the patches smooth. Vacuum again.
- Spray the patches with a primer such as Bulls Eye.
- Fill any holes and repair any dings in the wood trim. If the paint on the trim is chipped, feather the edges with sandpaper.
Now it’s time for paint. The rule is to work from top to bottom: ceiling first, walls next, finishing with door frames, window frames and baseboards.
If the walls and the ceiling are to be the same color, use a 2 1/2-inch angled sash brush to paint a 6-inch-wide swath of paint on the sides of all corners of the ceiling and the walls. If the ceiling and walls are going to be different colors, just cut in the ceiling, making sure to cover the joint where the wall and ceiling intersect. Don’t worry if you get a little paint on the walls. You’ll be using masking tape on the ceiling to give a straight line for the walls. The wall color will cover any overage.
Paint the rest of the ceiling using a 3/8-inch nap roller. Start in a corner and roll out a 3-by-3-foot square. Draw an “M,” then roll across the “M” to get uniform coverage on the square. Smooth out any edges left by the roller by lightly rolling over them. Continue with this method, always working to a wet edge.
If the walls are a different color, use masking tape on the ceiling to ensure a straight line. Use the same technique to paint the walls. Cut in the corners with a brush. Paint a 6-inch patch at the base and around window and door openings. Paint an “M” with the roller, fill it in, smooth out irregularities, repeat and work to a wet edge.
The final step is to paint the doors and windows. Make sure the walls are dry. Mask the edges and paint the wood using the same sash brush you used to cut in the corners of the walls and ceilings. Remove the masking tape, take up the drop cloths and you’re done. The room is now yours.
Happy renovating, and let us know how it goes.
Hollywood director shoots ‘trailer’ for Malibu home | South Salem NY Real Estate
Movie set image via Shutterstock.
Editor’s note: The following item is republished with permission of AOL Real Estate. See the original article: Malibu Homeowner DeeAnna Staats Turns House Sale Into a Hollywood Production.
You might think the video below is the trailer for Hollywood’s next big summer blockbuster. But it’s actually the listing for one woman’s $35 million Malibu house.
DeeAnna Staats hired Hollywood movie director Graham Henman to shoot the three-minute film, called “The Spider and the Fly,” with Hans Zimmer Studios (which produced the musical score of “The Lion King,” “Gladiator” and “True Romance”) as the masterminds behind the soundtrack.
The movie, which will take the place of a regular listing, will be sent out by Staats to prospective buyers across the United States and the globe — on gift-wrapped iPads.
You can pause for a moment to think about that (and take a look at the gorgeous home in the gallery below).
Photo Credit: DeeAnna Staats. See the full photogallery here.
“I wanted to present [the home] to buyers in a creative way that would give them a real sense of the place,” explained Staats, owner of luxury-home-furnishing and interior-design company Staats & Co. “[It’s] a unique and very emotional house.”
Though Staats won’t disclose exactly how much it cost to produce the short film, she did concede that it was a “full Hollywood production” — one that’s already been downloaded and sent out on 100 brand-new iPads.
Christened the “Carbon Mesa,” the 9,500-square-foot Malibu mansion sits high above California’s “Billionaire’s Beach.” It features 4,500 square feet of outdoor patio space, six enormous bedrooms, nine bathrooms, a movie theater and a wine cellar that can store more than 800 bottles. That’s grandeur that, as far as we know, is surpassed only by Gianni Versace’s Miami palace and the newly-listed, $58 million “La Palais” in nearby Beverly Hills.
But if you think that you have to be a multimillionaire to create a snazzy short film to reel in prospective buyers, you’re wrong. Though not all of us have access to Hollywood directors, an increasing number of owners and Realtors are getting behind the camera themselves to dabble in some video marketing — and it’s working.
Eric Lavey, an agent with Keller Williams Realty in Beverly Hills, produced a short movie about a Hollywood Hills listing, marketing it as a sizzling bachelor’s home. The sexy two-minute flick snagged a buyer for the $969,000 property in less than 30 days.
And who could forget the risque, black-and-white short film produced by Neo Property in Australia? The, er, cheeky video features models strolling through the spectacular beachfront Queensland home in the buff. The home, valued at $2.19 million, sold after just 3,800 hits on the Internet. (Wonder how many of those were repeat views?).
We imagine the fate of Carbon Mesa to be quite similar — especially with those iPad freebies and all.
Mortgage rates keep sliding | Katonah NY Real Estate
Mortgage rates broke records again this week as fears that the European debt crisis will slow the global economy had investors moving money out of stocks and into safer investments like Treasuries and bonds that fund most mortgage loans.
Rates on 30-year fixed-rate mortgage averaged 3.56 percent with an average 0.7 point for the week ending July 12, down from 3.62 percent last week and 4.51 percent a year ago, Freddie Mac said in releasing the results of its weekly Primary Mortgage Market Survey. That’s a new all-time low in Freddie Mac records dating to 1971, and rates on 30-year loans have now been below 4 percent for 16 consecutive weeks.
For 15-year fixed-rate mortgages, rates averaged 2.86 percent with an average 0.7 point, down from 2.89 percent last week and 3.65 percent a year ago. That’s also an all-time low in records dating to 1991, and rates on 15-year loans have been below 3 percent for seven weeks.
Rates on five-year Treasury-indexed hybrid adjustable-rate mortgage (ARM) loans averaged 2.74 percent with an average 0.6 point, down from 2.79 percent last week and 3.29 percent a year ago. That’s an all-time low in records dating to 2005.
For one-year Treasury-indexed ARM loans, rates averaged 2.69 percent with an average 0.4 point, up from 2.68 percent last week but down from 2.95 percent a year ago. Last week’s rate for one-year ARMs was an all-time low in records dating to 1984.
A separate survey by the Mortgage Bankers Association showed that while demand for purchase loans was up a seasonally adjusted 3 percent during the week ending July 6 compared to the week before, purchase loan applications were down 3 percent from a year ago.
At their June 19-20 meeting, members of the Federal Reserve’s Open Market Committee were told by Fed staffers that while the “housing sector generally improved in recent months,” it was “still restrained by tight credit standards for mortgage loans and the substantial inventory of foreclosed and distressed properties,” according to minutes of the meeting.
Most committee members attending the meeting “anticipated that housing markets were likely to recover only slowly over time, in part because tight credit standards in mortgage lending meant that low mortgage rates were now generating less of a pickup in home sales and construction than had been the case during the recoveries from earlier recessions,” the minutes said.
A few committee members were more optimistic about the potential “for a sizable upturn in housing activity.”
In an attempt to encourage lending, the European Central Bank this week reduced short-term, overnight interest rates to zero — a level reached by the Fed in 2008.
In response, banks pulled nearly half a trillion euros in deposits out of the European Central Bank, but there are doubts that they’ll make more loans to businesses and consumers, as intended, Reuters reports. Banks had parked much of the 1 trillion in Euros that the European Central Bank injected into the economy in December and February.
If banks don’t boost lending, European Central Bank policymakers said they still have other options. In the U.S., after gradually reducing the federal funds overnight rate to zero in 2007 and 2008, the Fed embarked on two major rounds of “quantitative easing” to stimulate the economy. The government bought up Treasuries and bonds that fund mortgages to reduce the cost of borrowing.
With U.S. economic growth slowing, there’s increasing talk that the Fed may embark on a third round of quantitative easing, or “QE3.”
Minutes of the Federal Open Market Committee’s last meeting show that members were nearly unanimous in their continued support for “Operation Twist,” in which the Fed keeping a lid on long-term rates by using the proceeds from $267 billion in maturing short-term Treasury bills to buy up $44 billion a month in long-term T-bills.
The committee agreed that the Fed should also continue reinvesting principal payments from its holdings of mortgage-backed securities (MBS) guaranteed by Fannie Mae and Freddie Mac into more of the same investments.
While the committee agreed that it was prepared to take “further action as appropriate” — such as a QE3 program — to promote a stronger economic recovery and job growth, only a few members were ready to take such action in June, the minutes reveal.
At some point, some members of the committee warned, the government’s purchases of Treasuries could have the opposite of the intended effect.
If investors believe the government is buying up too much debt, some committee members worried there could be a “deterioration in the functioning of the Treasury securities market that could undermine the intended effects of the policy.” In other words, interest rates might go up, instead of down — a problem already being experienced by a number of countries in Europe.
Before embarking on QE3, “a few members observed that it would be helpful to have a better understanding of how large the Federal Reserve’s asset purchases would have to be to cause a meaningful deterioration in securities market functioning, and of the potential costs of such deterioration for the economy as a whole,” the meeting minutes said.
The Federal Open Market Committee is scheduled to hold four more meetings this year — including three meetings before the Nov. 6 election: July 31, Sept. 12, and Oct. 23.
Joe Gagnon, a senior fellow at the Peterson Institute for International Economics in Washington, told Bloomberg that the Fed could take action as early as its Sept. 12 meeting.
Wells Fargo to pay $175M to settle discrimination claims | Bedford Hills NY Real Estate
Wells Fargo Bank has reached a settlement with the U.S. Department of Justice to resolve allegations that the bank systematically discriminated against African American and Hispanic borrowers.
The Justice Department claims that Wells Fargo — the largest home mortgage originator in the U.S. — steered about 34,000 African American and Hispanic borrowers into riskier and more expensive subprime loans between 2004 and 2009, or charged them higher rates and fees than white borrowers.
Wells Fargo, which denies the claims, will pay $125 million to wholesale borrowers the Justice Department believes were victims of discrimination due to their race or national origin.
Wells Fargo will also pay $50 million to seven metro areas the justice department has determined to have a high number of impacted borrowers and were hard-hit by the housing crisis: Washington-Arlington-Alexandria, D.C.-Va.-Md.-W.Va.; Chicago-Naperville-Joliet, Ill.-Ind.-Wis.; Philadelphia-Camden-Wilmington, Pa.-N.J.-Del.-Md.; San Francisco-Oakland-Fremont, Calif.; New York-Northern New Jersey-Long Island, N.Y.-N.J.-Pa.; Cleveland-Elyria-Mentor, Ohio; and Riverside-San Bernardino-Ontario, Calif.
See related story: In addition, Wells Fargo has agreed to conduct an internal review of subprime loans made to Hispanic and African American borrowers through its retail lending division between 2004 and 2008. Any compensation paid out to victims of discrimination identified by the retail review will be in addition to the $125 million set aside for wholesale borrowers.
“The department’s action makes clear that we will hold financial institutions accountable, including some of the nation’s largest, for lending discrimination,” said Deputy Attorney General James M. Cole in a statement.
“An applicant’s creditworthiness, and not the color of his or her skin, should determine what loans a borrower qualifies for. With today’s settlement, the federal government will ensure that African-American and Hispanic borrowers who were discriminated against will be entitled to compensation and borrowers in communities hit hard by this housing crisis will have an opportunity to access homeownership.”
In an announcement, Wells Fargo noted that “the claims primarily relate to mortgages priced and sold to consumers by independent mortgage brokers” in its wholesale mortgage program. Wells Fargo said it cannot “set loan prices for independent mortgage brokers nor control the combined effect of the negotiations that thousands of these independent mortgage brokers conduct with their customers.”
The company also announced that it was voluntarily discontinuing its mortgage wholesale program, which currently makes up 5 percent of the company’s mortgage loan volume.
After July 13, Wells Fargo will no longer accept new applications for loans originated by independent mortgage brokers through its wholesale channel, but will work to ensure existing applications are processed and closed, the company said.
In a statement, Mike Heid, president of Wells Fargo Home Mortgage, said the bank was settling “to avoid a long and costly legal fight, and to instead devote our resources to continuing to contribute to the country’s housing recovery.”
“Wells Fargo takes pride in serving the home ownership needs of all of our customers, and we are fully committed to fair and responsible lending. Through our separate decision to no longer fund mortgages through independent mortgage brokers, we can control how that commitment is met on every mortgage that Wells Fargo makes,” Heid said.
In a statement, the Center for Responsible Lending called the settlement “welcome news.”
“The impact of discriminatory pricing on African-American and Latino communities has been severe and will take generations to remedy. We commend DOJ for pursuing this and other cases to address pricing discrimination and the steering of borrowers into bad home loans,” the organization said.
This is the second-largest fair lending settlement in the history of the Department of Justice. The largest was a $335 million settlement reached last December with Bank of America to settle charges that Countrywide Financial Corp. and its subsidiary discriminated against more than 200,000 African-American and Hispanic borrowers by charging them higher fees and interest rates on mortgage loans made from 2004 through 2008.
Yahoo’s 450,000-Account Security Breach: Whose Fault Was It? | Bedford NY Real Estate
A self-aggrandized breach of nearly 450,000 Yahoo Voices account passwords Wednesday has troubling implications for data security practices during corporate acquisitions of Web service providers. The Yahoo Voices service includes content from the company’s 2011 purchase of Associated Content.
The password breach was posted on a public website by a group of hackers identified as D33Ds Company, which claims to have obtained the plain text file of accounts and password information using a union-based SQL injection, where false SQL database commands are entered into a site’s Web interface to obtain data not normally available for public consumption.
Yahoo has confirmed that the breach occurred on its Contributor Network, which is how the company refers to the Yahoo Voices service. In a statement to TechCrunch, Yahoo acknowledged the breach and said that it was taking steps to correct the vulnerability that allowed the SQL injection to occur.
“We confirm that an older file from Yahoo! Contributor Network (previously Associated Content) containing approximately 400,000 Yahoo! and other company users names and passwords was stolen yesterday, July 11. Of these, less than 5% of the Yahoo! accounts had valid passwords. We are fixing the vulnerability that led to the disclosure of this data, changing the passwords of the affected Yahoo! users and notifying the companies whose users accounts may have been compromised,” the statement read in part.
How Bad Was It?
Yahoo’s statement, meant to assuage concerns over how many valid passwords were actually revealed, may actually raise more questions. According to Säkerhetsbloggen, there were some 342,478 unique entries revealed in their analysis of the breached passwords.
But how literal was Yahoo’s 5% statement? Taking just the Yahoo-based domains discovered in the breach adds up to a grand total of 143,040 accounts, of which only 7,152 (or less) were actually active accounts.
It is not clear if Yahoo’s statement specified only Yahoo account information and not the remaining 199,438 accounts also revealed in the breach. (The New York Times says affected accounts also belonged to Gmail, AOL, Hotmail, Comcast, MSN, SBC Global, Verizon, BellSouth and Live.com users.) And even if Yahoo’s statement applied to the entire set of accounts, that’s still more than 17,000 active accounts exposed to the wild.
Whose Fault Was It?
Other questions yet unanswered include the vulnerability of the older Associated Content data itself. The content farm was acquired by Yahoo in May 2011, and had some 380,000 contributors and 16 million monthly visitors, which Yahoo quickly added to its portfolio in the form of the Yahoo Voices service.
Many observers have noted that the passwords appeared to have been stored completely unencrypted. So did Yahoo also inherit a security hole when it bought Associated Content in 2011? Or was the vulnerability something that cropped up during the service’s 14 months in Yahoo’s custody?
If Yahoo failed to do due security diligence when it integrated the Associated Content network, that’s a disturbing notion to consider in any future acquisitions. And, if Yahoo did take a hard look at Associated Content’s security measures, and this was a Yahoo-specific problem, how many other Yahoo servers remain affected by the same SQL vulnerability? And how much other user data is stored without encryption?
No matter the answers to these questions, Yahoo users – and users of any Web services – should pay attention to their potential vulnerabilities any time a service is acquired by a new owner.
How I Got 1,000 People to My Blog in its First Ten Days | Pound Ridge NY Real Estate
When I launched my first blog, the B2B Guide to Social Media, in 2010, my strategy for building its readership relied heavily on blind faith.
I must admit, it was difficult to maintain my enthusiasm for researching and drafting interesting blog posts, day after day, while I watched my Google Analytics figures hover in the single digits, and the only consistent Facebook likes I got were from my mum.
However, I pressed on, slowly gaining traction, and eventually building a solid monthly readership of 5,000 and a close-knit community of great guest bloggers. It was a slow process, but provided an excellent opportunity to learn what it takes to build a blog’s followers.
Fast-forward almost two years: I’ve been able to apply all this learning to help my latest blog, The B2B PR Blog, gain over 1,000 readers in its first ten days. Here’s how I did it.
- I chose my subject carefully: there are two elements of the new blog that have helped it appeal to followers. Firstly, it covers a niche (B2B PR rather than PR in general). Secondly, its core topic has not been covered in detail elsewhere on the web.
- I used a web designer: my blog is targeted at professionals, and therefore needed to look professional. I was not able to create a blog of this standard myself, so I brought on a designer who could (and I was fortunate enough to be able to pay him).
- I wrote my first ten posts before launching: I run a communications business and can never be sure when I will be able to find the time to blog. But I wanted to demonstrate to readers that the blog would be regularly updated with quality content. So I stockpiled my first ten posts, ready to upload daily for ten days.
- I asked a professional to do the on-site optimisation: I knew that if I were to rely on Google to drive searchers to my blog, I would have to make my site Google-friendly. Unfortunately, I am no technical expert in this area, so I got a professional to do it for me.
- I did keyword research: Using the Google Keyword Tool, I was able to identify what people in the industry were searching for, and insert these terms and phrases into my posts. The result was that in the first ten days, 108 people found my blog on Google.
- I used my social networks: I made a point of tweeting every post and sharing it on Facebook. I also joined the relevant LinkedIn groups and posted a link to every post with a relevant question on at least three discussion boards. This alone led to 561 visits in ten days.
- I used my contacts: On the day the blog launched, I sent an email to my friends, business associates, and family, telling them about the new blog and asking them for honest feedback.
- I added the link to the blog to the website of my PR company and email signature: to give more people the opportunity to find it. This drove 32 visitors to the blog in ten days.
- I commented on other blogs and articles: I found people who were writing about similar subjects and commented with a link back to my blog. This got an additional 46 visitors.
- I used social sharing: Between digg and StumbleUpon, the blog got over 26 visitors in ten days.
- I started guest blogging: I created a list of blogs covering similar areas of interest to mine (such as the CIPR or the PRCA’s blog) and pitched them with ideas for posts. Because I was offering unique content that I had researched and tailored to their audiences, these were accepted, and I was able to insert links to my blog into these posts. My first three guest posts referred 28 visitors to the blog.
- I kept the content unique, valuable, and relevant: because I had chosen to blog about a subject I knew well, I was able to identify the gaps in content on the web, and try to fill them. For example, while many B2B PR programs require research, no one had ever before produced a price comparison table for the major research houses. I knew that would be useful to the industry (because I had needed it myself at one stage), so I put the time into producing one (you can check it out here).
- I was happy to be controversial: Without being downright mean, I decided to highlight examples of poor B2B PR practice in my Steaming barrel, a section dedicated to the worst of B2B PR. While I would never be deliberately nasty about someone, I feel strongly that our industry gets away with too much. I therefore decided to be the one to put my head above the parapet and highlight shoddy practice.
- I remembered my manners: When someone did share my posts on Twitter or LinkedIn, I made a point of thanking them. And when people got in touch with ideas for guest posts, I responded even if they weren’t relevant.
- I monitored my analytics: Every morning I would log on to my Google Analytics account to see what was working and what was not. Then I would tailor my blog promotion activity for that day accordingly.
While building your blog’s following is by no means difficult, it is time consuming and labour intensive. It’s also frustrating as you never know in advance which marketing activity will turn into that big-ticket-audience-generator.
For the B2B PR Blog, so far it’s been a combination of actions. But what has been your big reader magnet? I’d be delighted if readers would share their experiences of their most successful blog marketing tools in the comments below.









