Daily Archives: April 2, 2012

Living in one of America’s prettiest towns | Waccabuc Real Estate

There’s a good reason Presidents Eisenhower and Kennedy chose Newport, Rhode Island, for summer escapes by the water. First, consider the draw of one of the most enchanting stretches of shoreline on the East Coast, a seascape best viewed when traveling down the ten-mile twist of Ocean Drive.

Then there’s Newport’s time-traveling charm, its ability to whisk you away to other periods in American history by way of colonial-era homes and Vanderbilt mansions.

See full slideshow: America’s Prettiest Towns
See full slideshow: America's Prettiest Towns

To designate Newport and the rest of America’s most picturesque towns, we called on recommendations by experts from the Travel Channel, National Geographic, the author of a book about towns in the Northwest, and Fodor’s. Some locales have changed considerably in the last few decades, while others have remained the same for centuries. All offer not only aesthetic reward, but also memorable activities and destinations nearby.

Would you choose to live in one of America’s prettiest towns?

Newport, Rhode Island

Photo: Fraser Hall/Robert Harding/Newscom

Like a town stuck in time but with the occasional hole in the space-time continuum to allow for modern touches, Newport, with its stunning harbor and bevy of old homes, is the quintessential New England town. Newport’s fame began as a 19th century summertime visitors’ magnet of a town, and it still reliably draws in clusters of visitors, both for the daytime shopping, eating, and sightseeing options. At night, one of the town’s many music festivals or varied collection of bars draws in local students and stalwart party goers for good times that can run late and loud. But the town itself is chief among American small towns in the category of most well-preserved colonial homes and Gilded-Age mansions – a testimony to its tony residential reputation, and to its history as the summer destination of choice from 1953 until around 1963. It is also the location of an important collection of naval training centers.

Old San Juan, Puerto Rico

Photo: William Randall/istockphoto

Located on a small island just east of the main island, Old San Juan, while technically part of the Puerto Rican capital, is a small town all its own. Cross one of the three bridges that connect it to the mainland, and it’s as if you have stepped into a 16th-and 17th-century Spanish colony. European-style cobblestone streets – which were, of course, not built for cars, make navigation by any vehicles other than taxis difficult. Wander its quaint paths, stop into one of its boisterous bars, or visit any one of the restaurants collectively considered the vanguard of the Nuevo Latino food movement. The old fort that guarded the entrance into the original “Rich Port” still stands guard over a white-capped Caribbean, and glimpses of old Spain through an American lens are everywhere. Best of all, you don’t need a passport to visit what is arguably the Caribbean’s most enchanting capital city.

Key West, Florida

Photo: Matt Tilghman/istockphoto

Closer to Cuba than it is to the mainland United States, Key West exudes a laid-back and casual vibe that is different than almost any other town in the country. It’s a place that marches to its own (usually steel) drummer. Take the kids dolphin-spotting, charter a boat to snag a marlin, or just relax on the beach beside crystal blue waters. And getting there is half the fun: the 127-mile Overseas Highway is the only road in or out to the mainland, and there’s no road in the country like it. If that’s not enough, Key West is also home to the only National Park that is accessible only by boat, Dry Tortugas National Park, where the snorkeling, diving, or just exploring are unparalleled.

Tarrytown, New York

Photo: Philip Scalia/Alamy

Tarrytown’s rich history, including being a throughway on the Underground Railroad, name-dropped by Washington Irving in “The Legend of Sleepy Hollow,” and, later, one of the preferred Upstate getaways for New York’s rich and powerful, is visible wherever you go in this Hudson River-side town. Lyndhurst, the widely-regarded robber baron Jay Gould’s castle-like mansion in town, is toured by throngs of visitors every year. The town has played host to recreational and cultural options aplenty, including the famous (and former, running from 1971 to 2006) Tarrytown Film Festival, which was more of a film salon hosted by noted ‘70s and ‘80s film critic, Judith Crist.

Longview, Washington

Photo: Peter Horree/Alamy

Not even the port industry that clusters around the Lewis and Clark bridge can block the scenery of one of the Pacific Northwest’s most charming towns. “It is one of the only, if not the only planned community in the west at the time,” says Foster Church of “Discovering Main Street: Travel Adventures in Small Towns of the Northwest. “It was planned by a wealthy lumber magnate who decided to build two lumber mills in this location because it was close to the Columbia River.” He needed 14,000 workers to help run his two mills, so in 1921, he built a city that could house up to 50,000 people. Today, the town retains its old town lumber mill feel, and is home to the well-planned but serene beauty of Lake Sacajawea Park, which Foster says is “one of the most beautiful parks I’ve ever seen.”

See full slideshow: America’s Prettiest Towns

DeGrasse sentenced to state prison | South Salem NY Homes

South Salem resident Frank DeGrasse recently began serving a state prison sentence after pleading guilty to three felony fraud charges in Westchester County Court.

On March 9, Mr. DeGrasse, a Lewisboro resident since 1992, was given indeterminate sentences of 16 months to three years in state prison for one of the felony charges, and one year to three years for the other two charges, according to the Westchester County district attorney’s office, but he is serving those terms concurrently.

Mr. DeGrasse was sentenced as a second-felony offender because in 2007 he pleaded guilty to grand larceny in Suffolk County, although he served no jail time. The sentences that he received were partially dictated by the second-felony offender status, according to the district attorney’s office.

In October in White Plains, Mr. DeGrasse pleaded guilty to scheme to defraud, which landed him the first sentence, as well as filing a false return and criminal tax fraud.

Mr. DeGrasse had previously claimed that he was wrongfully accused after he was handed a 31-count indictment for fraud in April 2011 for allegedly defrauding 10 people between 2008 and 2009.

A disbarred attorney and a former New York City police detective, Mr. DeGrasse was arrested in 2009 for criminal possession and identity theft, which led to further investigation, according to police. The charges in Suffolk County were related to allegedly stealing illegitimate mortgages, orchestrating phony real estate deals and fooling lender banks into issuing loans.

5 Reasons Why Facebook Drives Consumer Buying – Infographic | South Salem NY Real Estate

Facebook  provides a wide ranging and encompassing online social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker.

5 Reasons Why Facebook Drives Consumer Buying - Infographic

Its impact is also starting to be seen as influencing consumer decisions as people notice online comments by friends on Facebook and make purchases based on this sharing.

Facebook’s role in the socialization of the online buying process continues to expand as it entrenches its presence as the social network of choice globally for over 800 million users. In fact it is is predicted that Facebook will hit the 1 billion user mark by August.

Some of the power of Facebook in the online shopping environment is in its ability for people to share what products they like to their friends and also highlight their buying decisions

Why Use Facebook for Registering on your Online Store?

Facebook is even recommended as the preferred login for people to use when they visit an online store when they register. This is due to the fact that up to 75% of all online transactions that are launched but not completed, fail because users abandon their online shopping carts, according to Monetate.

The company also added that 40 percent of consumers prefer social logins with most people (60%) preferring Facebook.

The other advantages for using Facebook to simplify registration are the gathering of additional data such as

  • Birthdays
  • Gender
  • Interests

These can be used to personalize the site for the user when the user who registers with Facebook returns.

How Social Sharing Influences Consumer Behavior

A recent study by Sociable Labs which included 1088 online shoppers revealed that social sharing is as helpful as Google search in shopping.

The major takeaways from the study are:

1. Social Sharing is a Vital Activity for Discovering What to Buy

62% of online shoppershave read product related comments from their friends on Facebook.

Facebook social sharing for online buying

2. Social Sharing Causes Consumers to Act

75% of shoppers who read social sharing comments have clicked on the product link in their friends’ Facebook posts, taking them to the product page on a retailer’s website.

53% of the shoppers who have clicked through to the retailer’s site have made a purchase.

Social Sharing Causes Consumers to Act

3. Positive Social Sharing Creates a Virtuous Cycle of Sharing and Purchasing

81% of consumers who purchase products they learn about through social sharing are valuable social sharers themselves, thus creating a cycle of sharing and buying.

Positive Social Sharing Creates a Virtuous Cycle of Sharing and Purchasing

4. “Social Proofing” – Increases Confidence in Buying

Social proofing, which is the activity of showing friends activities on a website is a powerful motivator for buying. The study showed that 32% of visitors are more likely to stay and shop on a site that shows activities of shoppers who have purchased there, even when those shoppers are not their friends. When the shared activities include the shopping behavior of the visitor’s friends, that number nearly doubles to 62%. With respect to purchase, 57% of shoppers are more likely to purchase on a site that shows their friends who have purchased on that site.

Social Proofing – Increases Confidence in Buying

5.  Match the Motivations of Sharers to Share with the Motivations of Shoppers to Act

When comparing sharer and shopper motivations, a key takeaway from the study is to encourage sharers to include the reasons they bought the product, as this is the strongest motivator for shoppers to act.

Match the Motivations of Sharers to Share with the Motivations of Shoppers to Act

Social Impact of Facebook for Consumers

How Facebook Drives Online Shopping - Infographic

Source: Sociable Labs

Study Conclusions:

The Social Impact Study from Sociable Labs, confirms that consumers are highly influenced by their friends.

Low friction Social sharing is a major source of product discovery for a significant percentage of consumers. If you haven’t already incorporated social sharing applications into your ecommerce experience, it is recommended that you do.

To drive significantly higher-velocity sharing, you should consider leveraging Facebook’s Timeline Apps initiative.