Monthly Archives: March 2012
8 Creative Ways to Use Embeddable Tweets | Pound Ridge Realtor Robert Paul
How To Build & Boost Your Brand’s YouTube Channel Presence | Mount Kisco NY Real Estate
In our opinion, all brands should have a presence on YouTube. In order to maximize exposure and build an audience, it’s important to regularly feed YouTube channels with quality video content. Creating ongoing content can feel like a daunting task, but there are many ways to boost the video in your brand channel without shooting it all yourself, says YouTube executive Eric Meyerson. At a recent conference he offered several tips for brands to boost their YouTube presence through original videos, content curation and consumer content.
NY fight over Astor’s estate ends; millions freed | Bedford NY Real Estate
WHITE PLAINS, N.Y.
The long dispute over the estate of socialite philanthropist Brooke Astor ended Wednesday with a settlement that frees $100 million for charities and cuts by more than half the amount going to the son convicted of bilking her.
The agreement among Astor’s descendants and the New York institutions she loved ended a five-year legal fight that the judge feared would consume the entire estate.
Westchester County Surrogate Judge Anthony Scarpino signed the agreement Wednesday afternoon. State Attorney General Eric Schneiderman announced the details.
Astor died in 2007 at the age of 105.
Schneiderman said the settlement benefits several institutions, principally the Metropolitan Museum of Art, the New York Public Library and New York City’s public schools.
He said it cuts by more than half — to $14.5 million — the amount going to Astor’s son, Anthony Marshall.
Marshall and the charities had disagreed on which of several wills and revisions expressed Astor’s true intent. In the midst of the estate battle, in 2009, he was convicted in Manhattan of taking advantage of his mother’s dementia, partly by engineering changes to her will. He has appealed.
That case shocked New York, where Astor was a popular woman-about-town well into her 90s.
Other charities benefiting from the settlement include Central Park and Prospect Park in New York, the Bronx Zoo, Historic Hudson Valley, Carnegie Hall, New York University, Rockefeller University, the Pierpont Morgan Library, the city’s Animal Medical Center and Trinity Episcopal Church.
The attorney general’s office stepped into the case to protect the charities, and Schneiderman said he was happy that the agreement “honors Mrs. Astor’s final wishes and benefits New York’s landmark educational and cultural institutions.”
Anthony Marx, president of the Public Library, said the settlement means Astor’s legacy “can continue as she intended.” Thomas Campbell, director and CEO of the Met, also said Astor’s intentions had been honored.
Waddell Stillman, president of Historic Hudson Valley, called the settlement “amazing” and said it “avoids costly litigation that would have depleted Mrs. Astor’s estate.”
Scarpino said in 2007, at a court session involving 15 lawyers, that he feared the attorneys “will be happy to litigate this matter to the very end of this stream of money that’s there.”
That brought comparisons to Dickens’ novel “Bleak House,” in which a large inheritance led to a case that persisted for generations. By the time it was settled, almost nothing was left for the descendants.
In the Astor case, three descendants who were minors when the case began have turned 18 in the meanwhile. Anthony Marshall’s son, Philip, who opposed his father in court, is another beneficiary. Philip Marshall is a professor at Roger Williams University in Rhode Island.
Anthony Marshall’s lawyer, Ken Warner, said he was pleased that the settlement had been reached.
“He is almost 88 years old, and much prefers closure to an expensive and protracted litigation over his mother’s estate,” Warner said.
The settlement does not detail the current size of the estate, but in 2007 it was estimated at $198 million. It also does not specify how much each party is receiving, but Schneiderman said it establishes a $30 million Brooke Astor Fund for New York City education.
Under the 2002 will that forms the basis for the settlement, the Met and the Public Library were to get 25 percent each of the amount going to charity.
The Metropolitan Museum of Art released a statement saying they were “deeply gratified” the charitable intentions of the late Astor have been honored.
“Under this settlement, the Museum will receive approximately $20 million from the estate, which will be used to support the institution’s curatorial programs and art acquisitions, as Mrs. Astor wished,” the statement said.
Codicils that would have given millions more to Anthony Marshall at the expense of Astor’s charities were ignored. Marshall’s share is reduced by $12.3 million, which he must repay the estate because of his criminal conviction.
Astor donated millions to the arts and the poor after the 1959 death of her husband, Vincent Astor, heir to a fortune generated in real estate and the fur trade by his great-great-grandfather, John Jacob Astor.
While Brooke Astor’s estate was substantial, it was dwarfed by some others. Leona Helmsley, the real estate queen who died the same year, left more than $4 billion to charity.
Astor’s estate may soon be worth a little more, however. Some of her designer jewelry, furniture and decorative arts are being auctioned in September at Sotheby’s. Her Westchester estate was recently sold for $6.4 million.
Housing sales flat but prices dropped says Lewisboro Ledger | South Salem NY Homes for Sale
Few U.S. Cities Are Ready for Aging Baby Boomer Population | North Salem NY Homes
The federal Administration on Aging predicts that the population of individuals aged 65 and older will double between 2000 to 2030, but a six-year-old survey of cities by the National Association of Area Agencies on Aging found that fewer than 50 percent are ready to meet the needs of an aging population.
Five years after the survey, the group still found a need for access to better transportation and housing for seniors. Lawmakers in Ohio — where 25 percent of residents in half of its counties will be 60 or older in a matter of eight years — want to make homes more accessible and save money on fall-related hospitalizations, proposing a tax credit for the installation of bar handles, light switches, and ramps.
Meanwhile, CityView Executive Chairman Henry Cisneros, a former HUD secretary, says communities should permit denser housing and allow “granny flats” to be built next to homes. Baby boomers are seeking affordable and accessible dwellings, transportation, recreational activities, and in-home care and services.
In Boston, Washington, D.C., and other cities, nonprofit corporations are helping boomers age in place, charging annual membership fees to handle transportation, landscaping, and maintenance tasks.
Source: “Few U.S. Cities Are Ready for Aging Baby Boomer Population,” USA Today (03/25/12)
Top Mistakes to Avoid With Your Web Site | Waccabuc NY Real Estate by robert paul
Your Web site may be a critical part of your outreach effort to customers, so are you putting your best site forward? Forbes.com recently highlighted some of the biggest mistakes small businesses make with their web design. Make sure you don’t fall for any of these traps, which may send potential customers clicking away:
Failing to target your market.
Research your target audience and design your site around that audience. Make sure the content addresses the needs of your target audience. Also, ensure the presentation of your web site fits your audience too. For example, if you tend to work with younger buyers, is your site smartphone-compatible?
Missing a call to action.
So you have visitors coming to your site, what do you want them to do? If it’s to contact you or subscribe to your e-newsletter, you need to make that clear and highlight it.
Getting too flashy.
“Flashy web sites don’t look good on mobile phones or tablets, and a large majority of Internet users now visit Web sites from these wireless devices,” the article notes. You have about three seconds when someone visits your Web site to give them what they want. As such, make sure you know why they are likely coming to your site, and cater your site to fulfilling that need.
Falling behind.
If your site looks out of date, customers may assume that you are no longer active in the business or that you aren’t as up-to-date as your competition. Be sure to update your site as things in the business change too. If you blog, update it at least once a week, which can help drive visitors to your site and boost your SEO.
“Also, avoid putting links to your Facebook or Twitter pages if you only have a small following,” the article notes. “People may think your business is too small and end up not hiring you.”
Read more Web site blunders at Forbes.com.
Source: “Top 7 Web Design Mistakes Small Businesses Make,” Forbes (March 27, 2012)
Real Estate Ads ‘Hijacked’ Online in Scams | South Salem NY Homes for Sale
Scammers are increasingly taking actual online listing ads of homes for sale from real estate agents’ sites and reposting them on sites such as CraigsList as rentals, duping a growing number of renters.
Tug Pierson, a RE/MAX real estate professional in Indiana, says he learned of one of his for-sale listings being used in a rental scam, reposted online several times throughout the Internet.
Another real estate agent, whose listing was also reposted as a rental, says he learned of it when an unsuspecting renter contacted him to say he was at the house with a truck of furniture ready to move in.
Usually scammers repost the for-sale listing as a rental and ask would-be renters to wire a deposit and advance rent to secure the rental. The scammers usually claim they can’t be met in person because they are out of the country working as missionaries. They also sometimes tell the would-be renters that the real estate agent who was handling the property was fired so they should disregard any signs posted in front of the house with the agent’s information.
Real estate agents who have learned of their postings being used in rental scams say they have contacted the police once they learned of the fraudulent repostings. But scammers can be tough to trace. The agents say it’s important for real estate professionals to educate the public about such online scams and teach them how not to rent a property so renters can guard against such scams online.
Source: “Rental Scams Continue to Grow Online,” The Journal Gazette (Fort Wayne, Ind.) (March 27, 2012)
Katonah NY Real Estate | 3 Ways Foreclosures May Impact Your Customers
A new wave of foreclosures is expected to be coming as banks work through huge backlogs of distressed properties on their books. So what does this mean for buyers and sellers this year?
An article at Bankrate.com recently highlighted how foreclosures may be impacting your customers, including:
1. Confusing the perception over price.
As Louis Cammarosano, general manager at HomeGain, says in the article, “Sellers think their home is worth more than it really is, and buyers think the prices are too high.” Distressed properties are widening the gap between seller and buyers’ perceptions over price. Why the discrepancy? Sometimes real estate professionals don’t include foreclosures and short sales when showing comparable sales data to home sellers but that might skew the picture.
2. Questioning locations.
Buyers might see a home they like in a neighborhood with several foreclosures and short sales nearby, which may then make them reluctant. However, if investors are snagging up properties in the area, buyers might get more confident about their purchase.
“Investors are interested in neighborhoods that were beat up by foreclosures and that have other redeeming features that they then believe will be the first to bounce back,” says Stephen Israel, president of Buyer’s of Edge Co. in Bethesda, Md. Homes near public transportation, highly ranked schools, and shopping and amenities could offer good “bounce-back” values, he adds.
3. Removing urgency.
The Federal Reserve has taken the rare step of vowing to keep key interest rates low through late 2014. The result? Many buyers are waiting on the sidelines, believing they’ll be able to snag homes at an even lower price and still take advantage of a historically low interest rate.
“The perception that prices could go lower, a lot of foreclosures in the pipeline and (the expectation) that rates will remain low — that’s certainly keeping some people on the sidelines,” Cammarosano says. But interest rates and prices can change quickly.
Source: “How Foreclosures Affect Buyers and Sellers,” Bankrate.com (March 27, 2012)
Poll: Renters Want to Buy | Bedford Hills Realtor Robert Paul
Americans still believe in home ownership, but they’re spooked about the mortgage process, a survey finds.
Two-thirds of renters — across educational and demographic levels — say they want to purchase a home in the future, according to a quarterly national housing survey of 3,000 Americans conducted by Fannie Mae.
“In spite of the impact of the housing crisis on home values and home ownership rates across the country, Americans by and large still hope to become home owners,” says Doug Duncan, Fannie Mae’s chief economist. “Some may not be financially positioned to own a home in the near future, but Americans may begin to revisit that aspiration as employment and household balance sheets improve over the coming years.”
However, Duncan says many renters are expressing caution about the homebuying process when it comes to qualifying for a mortgage and navigating the mortgage process.
“If potential home owners avoid the process because they believe it to be too complex, we will likely see a continued impact on home ownership rates,” Duncan says.
Source: “Fannie Mae Finds Americans Remain Committed to Homeownership,” HousingWire (March 27, 2012)


