This guest post is by Goddess Leonie of GoddessGuidebook.com.

Over the last three years, I’ve launched fifteen rounds of ecourses, four meditation kits, and two workbooks. It’s been a delicious combination of spectacular, exciting, and exhausting.

The thing about my business is that I adore creating new products. I love love love helping people. I need to make it as profitable as possible so I can support my sweet family and keep doing this thing that I love. But, oh gosh, I was so, so tired of launching products endlessly to reach my income goals.

Is anyone else tired of the launch process? All that marketing. All the deadlines. All the talking about it. All the effort to try and get people to see the value in what you’ve produced, and say “yes” to it. The sales pages, the tweet campaigns, the sequence mailing list emails. How on Earth do we find the balance between making money and not overdosing the ones you love the most—your clients and yourself—on the thing you do?

I knew there had to be a better way. I’m kind of a renegade that way. And as these things happen, there was.

Now, full disclosure time here: I’m a hippy. I make a living being a Goddess. So it’s totally, totally normal for me to come up with business ideas and strategies in my dreams. Which, of course, the Instant Yes did.

One night in the moments between nursing my newborn daughter back to sleep, I dreamed a dream. I got told to offer all my ecourses, all my meditation kits, all my workbooks—everything I had created over three years, and everything I was going to create for the next year. And I got told how to price it: $99 for a year’s access to over $600 worth of my stuff.

When I asked why I needed to do all this, my dream elders just said:

You want people to say “yes.” Without hesitation. With tremendous ease. Just: “I see what you are offering. It will help me beyond any doubt. Yes.”

So I listened, and they were right. Over 500 Yeses later, my Instant Yes has become the linchpin and the perfect income source for my business.

There is tremendous power and beauty to the Instant Yes. It means crafting an offer that is as simple as saying “Oh heck yes!” to. Without hesitation. Without concern. Without needing to be pushed or launched or funneled or marketed. All I need to do is turn up. Write. Create. Do the things that I was born to do. And my clients turn up, and say “yes.”

How can you craft an Instant Yes in your business? There are three elements to an Instant Yes.

1. It’s inexpensive

My program is super-affordable. Something clients can easily say yes to. And those who can’t? I created monthly subscription payments using Paypal, and offered that too.

Questions to ask yourself:

1. How can you make your offer affordable?
2. What would they say yes to?
3. How can you offer payment plans?
4. How can you make it as easy as possible for as many people as possible to say “yes?”

2. It’s generous

I wanted to be able to give my clients absoolutely everything I had that could help them. My program gives away not just everything I had created, but everything I was going to create as well. Wildly generous. Everything my goddesses could want, I’ve given to them. Easily, it’s a yes!

Questions to ask yourself:

1. How much can you give your clients?
2. Why not give it all away?

3. It’s wanted

I already knew my tribe wanted a permanent membership home. They were asking for it again and again. And I knew my products were popular and needed. I decided to combine the two and fill the need.

Questions to ask yourself:

1. What do my people ask for?
2. What would I want from me?

How can I make what I offer as Yes-able as possible?

In Twitter-speak, if you want an Instant Yes, make it:

Affordable. With payment plans. Be wildly generous. Give your people what they are asking for.

Thus, the Instant Yes. Personally, I think I’m starting a revolution. I wish more online businesses would do the same—offer everything they have for under $100. Launch less. Produce more. Market less. Let the clients flood in, and let their creativity out.

Have you offered your blog readers an Instant Yes? Let us know about it in the comments.

Goddess Leonie is the creator of the upcoming Business Goddess course and GoddessGuidebook.com, a popular creativity and spirituality blog for women.

Do you have an opinion about nuclear power? About the relative safety of one form of power over another? How did you come to this opinion?

Here are the stats, and here's the image. A non-exaggerated but simple version of his data:

For every person killed by nuclear power generation, 4,000 die due to coal, adjusted for the same amount of power produced… You might very well have excellent reasons to argue for one form over another. Not the point of this post. The question is: did you know about this chart? How does it resonate with you?

Vivid is not the same as true. It's far easier to amplify sudden and horrible outcomes than it is to talk about the slow, grinding reality of day to day strife. That's just human nature. Not included in this chart are deaths due to global political instability involving oil fields, deaths from coastal flooding and deaths due to environmental impacts yet unmeasured, all of which skew it even more if you think about it.

This chart unsettles a lot of people, because there must be something wrong with it. Further proof of how easy it is to fear the unknown and accept what we've got.

I think that any time reality doesn't match your expectations, it means that marketing was involved. Perhaps it was advertising, or perhaps deliberate story telling by an industry. Or perhaps it was just the stories we tell one another in our daily lives. It's sort of amazing, even to me, how much marketing colors the way we see the world–our reaction (either way) to this chart is proof of it.

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March 25, 2011

Top 10 VerticalResponse Guides

Each month the team at VR publishes a new guide focused on email marketing, social media and other topics to help our customers learn new skills and maximize their marketing potential. Last year these guides were downloaded over 30,000 times by our fans and followers, and they're still hungry for more!

Here are our Top 10 most downloaded guides for your enjoyment:

1. 5 Steps to a Successful Email Newsletter
2. Savvy Subject Lines 
3. 5 Truths About Email Marketing
4. 5 Step Marketing Plan
5. 8 Giant Reasons to Use Email Marketing
6. 5 Simple Ways to Go Green with Your Business
7. Event Marketing for Your Business
8. 10 Email Creation Tips
9. 9 Hour Marketing Guide
10. 15 Postcard Tips & Tricks

What other guides or information would you like to see from the team? Send us your requests and we'll put it on our list of future guides. Stay tuned for new guides coming soon!

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