The capability to use marketing tools and technology without having to beg or pay for attention is unprecedented. It’s a time where you can now build your own crowd to market and sell to without paying the mass media gate keepers.
That’s social media.
The social media networks are at your disposal and with the right tactics and software you can create brand awareness and access to influencers and decision makers in boardrooms across the world.
This freedom to take control of your own marketing comes at a cost. The cost is complexity and time. To be effective it requires using multiple networks, constant content creation and monitoring and managing.
It’s not just multiple networks and multimedia to think of, it is also about adapting to new hardware platforms where consumers receive their messaging. This is no longer restricted to just print, TV and radio but has proliferated to laptops, smart phones and tablets. They all have their own limitations and parameters to be optimal.
Within this technology and media explosion there are many marketing trends that have been emerging that we should be paying attention to.
7 Marketing Trends
Here are seven trends that all marketers need to consider in their toolbox of tactics to remain effective and current.
1. Content marketing
The importance and role of content marketing and how it works across social media, search, multimedia and mobile is becoming a key focus for many brands. Many companies don’t understand the importance of this trend and how it underlies almost all digital marketing. Brands such as Coca Cola have recognised this and changed their strategies to meet the web realities.
Brands have been blinded by the shiny new toy of social media eg Facebook and think that Facebook marketing is all they should be doing beyond their day to day habitual marketing that they have been doing for decades.