Video has become an integral part of the real estate business. Have you ever considered how you could use this powerful tool over and beyond property tours, self-promotion and sharing the lifestyle in your market area? Are you willing to take the plunge and explore? According to Alexa.com, YouTube is currently the third most visited site in the world.
It ranks second worldwide in terms of average amount of time spent on the site, second only to Facebook. Consumers love video. In fact, they are much more likely to pay attention to your marketing messages when you attach a video. If you would like to reach more consumers and convert more listing appointments into signed listings using YouTube, here’s how to do it: Imagine that you have five listings in a single market area. You would like to find a way to market all five listings to local residents.
The challenge is that you don’t have their email addresses, door knocking is a chore, and using the backs of the brochures to market additional listings works only when someone stops by your brochure box. You can now market all five listings with a single URL from YouTube.
The secret is to set up your own personal YouTube channel. This is a powerful way to stand out from the competition. Furthermore, only a small percentage of agents have made the transition to integrating video into their business. Even fewer have created their own channel, and virtually no one is using the playlist feature as a marketing tool in conjunction with traditional mailing programs. I discovered the playlist tool on YouTube when I wanted to load 12 excerpts from our new agent training program into a separate YouTube channel.
Since I had already set up a YouTube channel with my name, YouTube would not allow me to create another channel, even when I tried using a different email address. I then noticed that YouTube had a feature that allowed me to aggregate multiple videos into a playlist attached to a single URL.
The process was simple. First, create your videos. Second, select the ones you want to include in your playlist. Third, name the playlist. Fourth, upload the videos into the system. YouTube then generates a URL that will allow you to play all the videos from a single link.
The feature works the same way you would create a playlist in iTunes.