Are you looking for a better way to manage your Facebook ads?
Do you want access to new Facebook advertising features as soon as they’re available?
Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.
In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.
What Is Power Editor?
The most powerful way to target your ideal audience on Facebook is with Facebook ads.
But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.
Use Power Editor to have full control over your Facebook advertising.
Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.
Go to Facebook.com/powereditor to test your browser or install the plugin.
But Power Editor is much more than just a bulk ad editor. It has many advantages over Facebook’s self-serve ad tool used by the vast majority of Facebook advertisers.
Here are the benefits of using Power Editor for your Facebook ads.
#1: Get Access to Latest Features
Partner Categories is a feature available within Power Editor.
When Facebook rolls out new advanced features, they’re sent first to the Facebook ads API (which goes to third-party tools) and Power Editor. As a result, marketers using Power Editor tend to get these features well before those who use the self-serve ad tool exclusively.
Here are some examples of features you can currently find in Power Editor, but not in the self-serve ad tool:
Partner Categories: Facebook has partnered with three data-mining companies (Axciom, Datalogix and Epsilon) that collect mounds of data on users related to purchase history and lifestyle. Facebook uses this data to let advertisers do some powerful ad targeting with more than 500 categories.
Here’s a sampling of the targeting you can do with the help of Partner Categories:
- Household size of 6 (8,842,800 users)
- Upscale department store credit card user (34,618,400 users)
- Home office supply purchases (2,638,300 users)
- Aftermarket vehicle purchase over 48 months ago (11,952,800 users)
- Baby food and products buyers (10,497,100 users)
- Casino vacations (4,242,000 users)
- Dog owner (12,643,500 users)
- Fitness buyers—runners (5,950,600 users)
- Teacher/educator (223,000 users)
- Donate to veteran causes (7,016,400 users)
While Precise Interest and Broad Category targeting are dependent on users keeping their profiles updated, Partner Category targeting is based on a user’s actual buying history and completion of surveys.
Lookalike Audiences: Facebook’s recent rollout of Custom Audiences to the self-serve ad tool lets advertisers upload their customer lists into Facebook to target those users with ads.
Power Editor’s Lookalike Audiences builds a similar list of Facebook users based on your customer list.
How to Use Facebook Power Editor, a Detailed Guide | Social Media Examiner.