When I stumbled upon Twitter 54 months ago I was bemused, flummoxed and even curious. What is this social network that keeps me to 140 characters, sounds like a bird and seemed…well…. pointless?

I tweeted here and there and collected 31 followers in 90 days of meandering. Even followed people with large Twitter tribes on topics as diverse as food, photography and politics. Malcolm Turnbull, the local senator must have thought I was a Twitter groupie.

Luckily he didn’t report me for stalking.

My progress on Twitter was slow, confused but persistent. Despite this I continued to tweet, retweet and play. My curiosity was undiminished.

Obsession on Twitter is not unknown. Some people such as Jennifer Aniston’s boyfriend at the time tweeted so much that she decided that he loved Twitter more than her.

She moved onto boyfriend number twenty seven.

Twitter is more powerful than you think

Twitter’s sometimes chaotic nature does make management of the torrent of tweets seem like herding cats. It is essential that you plug your Twitter account into a management tools such as Hootsuite and Tweetdeck. This will help you manage your stream with lists of people and hashtags that categorise on topics.

The real power of Twitter is that you can build a follower base that allows you to share a focused stream of content that adds value to your followers daily lives.

There are no fancy Facebook “Edgerank” algorithms to throttle your tweets and choke your content distribution.

Its pure and wild. I like that.

So what are some fundamental principles that you should embrace if you want Twitter to work for you?

The 10 Commandments of Twitter

Here are 10 commandments that may guide you to the Twitter promised land of a large and loyal following.  That engages with you and shares your content with speed and velocity.

Thou shalt

Moses used this term so I thought that I couldn’t go wrong if I borrowed the term “Thou shalt”

1. Write a meaningful “bio” description

If you are using Twitter for purely personal reasons then go crazy and knock yourself out with a crazy and cute bio. If you are serious then make sure that when they read it they know in a heartbeat what you are about.

2. Have a link

I don’t know how many times I have looked for a link to take a deeper dive into a Tweeter to see what they do and where they have come from but get stymied. If you don’t have a blog then take them to your Linked account or Facebook page.

Let them discover the real you. The bio is just the start

3. Be focused

Build a tribe of Twitter followers who are passionate and interested in your topic of interest. That can be done with tools such as Tweepi or Twellow.

4. Automate where appropriate

This may seem evil to some but as you grow your follower base things like following back become time consuming and unmanageable. Automate the boring tasks such as content distribution and follow back but not the conversation and engagement
Read more at http://www.jeffbullas.com/2013/05/08/the-10-commandments-of-twitter/#rCCZyAZAUwH7oUCG.99