Are you happy with how you are using LinkedIn?

LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business?

In this article I’ll show you five different ways to use LinkedIn to market your business.

How do you do start?

You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success.

It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives.

In order to have success with LinkedIn, you’ll need to make a long-term commitment to your plan. A strategy that delivers results requires ongoing management, monitoring, analysis, and adjustments.

Remember to assess your resources first and determine what you’re willing to commit with regard to people, time and dollars. An ongoing commitment to your strategy ensures you stay on track toward achieving your company goals.

Here are 5 LinkedIn marketing ideas your business can integrate into your comprehensive marketing program.

#1: Build a Robust Company Page on LinkedIn

To create a business presence on LinkedIn and gain access to additional features that enhance your visibility, you must build a LinkedIn company page.

Think of your LinkedIn company page as an extension of your business website within LinkedIn and use it to display compelling graphics, add products and services, even include job opportunities.

Invite existing employees, clients or customers, vendors and partners to follow your page, and showcase it to relevant LinkedIn members and encourage them to follow by using LinkedIn’s paid targeted advertising.

If it’s appropriate and/or allowable, ask key clients or customers to recommend your products and services on your LinkedIn company page. These recommendations show up on your page for everyone to see, and serve as powerful testimonials for your business.

Filling your LinkedIn company page with compelling and interesting status updates about your industry or business requires ongoing management, but it’s the most effective way to grow followers for your page and increase your company’s visibility. As you grow your following, remember to segment your members and target them with more relevant updates.

HubSpot, a marketing software company for medium-sized businesses, has amassed a company page following of over 40,000 people on LinkedIn as well as 272 product recommendations from members. Those are some powerful stats.

Each time HubSpot shares an update on its LinkedIn company page, it has the potential to engage over 40,000 people who further amplify the company’s visibility on LinkedIn!

 

 

 

http://www.socialmediaexaminer.com/linkedin-marketing-plan/