Google Plus is more than just a social media site. It can be a tool that can  help boost a website’s ranking on Google’s search engine.

With the changes and updates on the Google algorithm which was introduced as  the Hummingbird, Google Plus becomes an integral part of any online marketing  and SEO strategies of bloggers, webmasters and internet marketers.

So what is Google Plus, really?

Google describes the service as connecting social, communication and people  which is designed to build your website’s ability to rank higher on  search. Here we show you how to increase your SEO with Google+.

4 tips to build content relevance on Google Plus

Blogger and content marketers use their Google Plus profile to associate  their content to their own authorship. By writing high quality content about  subjects belonging to your business category will help the search engine to  identify you as an authority within your niche. Your content should always be  relevant to your business industry to help the search engine identify your  business niche where you are trying to build your authorship.

The main objective of Google Plus is to improve the user’s experience by  integrating quality content publication to your social networks. It requires  that your content should be one that is relevant, accurate and updated for the  benefits of your readers.

In order to help the search engine identify your authorship and field of  business industry, Google Webmasters offer the following tips to help you build  your content relevance on search:

• Optimize your Google Plus profile. It is important to optimize your  Google Plus profile in order to make it more revealing to your followers. As  much as possible, complete all the required fields from your Google profile such  as adding your profile image (no one will like to follow an  anonymous  Google Plus author), website URL, business details and description. If you can,  have your Google Plus Page get verified by Google to improve your  credibility.

• Link your Google Plus Page to your site and social extensions. By  adding your Google Plus Page directly on your website will make it easier for  the search engine to associate your website to your Google Plus profile. Use the  snippet of the code for your Page and connect the code to your Adwords campaign  as well as to your social extensions. Using the Google Plus badge or the +1  button will also make it easier for your social connections to follow and  identify your authorship to your website.

• Be consistent in posting high quality content. People are more likely  to follow you if you are able to constantly connect with them by posting high  quality content that they find useful. By writing highly relevant content,   the search engine queries can assist you in achieving high rankings in  Google web search and even on the Google Plus search results.

• Make your content dynamically engaging. To make your post engaging,  offer your readers solutions to their problems. Commenting on the conversations  on your Google Plus page will help your readers to easily connect to your  content, making it more relevant to their needs and to the search engine as  well.

 

 

 

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