Want to grow your email list or drive more people to your business?

Are you looking for ways to connect Facebook to your business goals?

In this article, I’ll show you common goals of four different industries and how Facebook apps are helping meet those goals.

Why Facebook Apps?

What kinds of apps (also known as tabs) do you have on your Facebook page?

Are you using the right features on those tabs to support your business goals and Facebook strategy?

 

Goals can include having visitors sign up to receive emails, download a coupon or ebook, enter a promotion or make a purchase.

These actions need to be easy to complete. By making it possible for visitors to do this in tabs on your Facebook page, you can increase the rate of visitors successfully completing the desired action.

Using the right tab apps can increase your success!

Below I reveal common goals of four different industries (restaurants, hotels and travel destinations, local retailers and professional service companies) and outline key tabs that these industry page managers should consider implementing on their Facebook pages.

As you’ll see, there are some commonalities of tab types that can and should be used to increase Facebook marketing success. So if your industry is not represented specifically, don’t fret—common threads do apply!