Facebook is an undeniably huge database of information collected from  millions of people, including your audience and potential customers. At times,  people share much more about themselves than they probably should, and this is  all stored on Facebook’s servers. Why does this matter?

It matters because this data can help you analyze your responses much better  and with more detail than a classic poll. Many Facebook survey tools allow you  to use the already available information to narrow down your respondents by:

• Age
• Location
• Gender

They then use a scale to mix and match these demographics.

2. Easy to obtain a large number of respondents

I bet just about everyone you know has a Facebook profile. It is so  integrated into our lives that the average smartphone user checks their Facebook  14 times a day. This means that there is already a large amount of active people  who are readily available to take your survey. Facebook allows you to gain much  more respondents in a much shorter amount of time than if you used classic  survey methods.

3. Low cost

Small businesses, new businesses, and even large businesses need to cut costs  where it makes sense. Traditional polling can be very expensive which often  mitigates the final outcome of a survey. However, most Facebook polling  solutions are very cheap and can offer more than enough information to make  smart changes and to help generate more effective content.

3 Facebook survey tools

Facebook used to offer its own polling service but it has since been shut  down as it was quite honestly useless. Sure, if you needed to make a painless  poll to get an answer quick without having to analyze it, it worked.

However, most users needed to gather real data to achieve real goals, and so  3rd party applications started taking the lead. These three applications are  some of the most popular and affordable ways for just about anyone to get  actionable results from their survey.