#1. Toyota

Toyota has an excellent Google+ page. They share industry news, inspirational  photos and innovative concepts with their followers, and update their page  regularly. However, it’s the ‘Toyota Collaborator’ feature which really  stands out. Using Google+ Hangouts,

• Users can invite friends to help them design and customise their new  Toyota
• Up to five people can collaborate on the project, changing paint colours and  wheel rims, discussing the options, and rotating the car to view it from  different angles
• The interior of the car can be viewed through eye-tracking
• The finished car can be taken for a virtual test drive on Google Maps

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#2. Cadbury

The layout of a Google+ page – wide and open – lends itself particularly well  to visual content. Pages which recognise this tend to do better than those which  rely solely on text. Cadbury has capitalised on this, ensuring that their page  is full of large, bright, attractive images. Scrolling down the page reveals  striking pictures of their various products, delicious-looking cakes and  biscuits, and lashings of the distinctive Cadbury purple.

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#3. Hugo Boss

As a high-end fashion retailer, Hugo Boss are experts in visual design.  They’ve carried the clean lines and defined colours of their clothing to their  Google+ page, which reads like the pages of a glossy magazine. The page isn’t an  advert for the brand so much as an aspirational luxury lifestyle guide – and as  a result has gained a large number of followers.

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#4. H&M

H&M, another fashion brand, take a slightly different approach to their  Google+ page. They operate in a different market to Hugo Boss, targeting a  younger generation in search of affordable, throwaway fashion. Along with  product pictures and photography, there are also ‘behind the scenes’ posts about  recent photo shoots, video interviews with famous designers, and guides to  upcoming fashion trends.

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#5. Virgin

The ‘80/20’ rule dictates that only 20% of a company’s posts on social media  should actually be about the products it sells. Virgin has embraced this advice  fully, as it fits in with the brand’s lifestyle image. Building on Richard  Branson’s charismatic brand of entrepreneurialism, Virgin’s Google+ page offers  followers a mix of inspirational posts, interviews and debates. Part of the  page’s popularity inevitably lies with having Richard Branson as a CEO, but the  80/20 rule also plays a large role.

 

 

 

Read more at http://www.jeffbullas.com/2013/10/18/10-brands-with-great-google-plus-pages/#cGwk67ZjJMyqbpCk.99