Tag Archives: Bedford NY Luxury Homes

Fannie and Freddie becoming ‘wards of the state’? | Bedford NY Realtor

The government’s failure to overhaul mortgage giants Fannie Mae and Freddie Mac is pushing the U.S. toward nationalization of the mortgage market, and would-be homeowners will be the losers if competition between private companies isn’t restored.

That’s according to Jim Millstein, the former Treasury Department official who oversaw the reorganization of American International Group Inc., who thinks the government will have to get into the business of reinsuring mortgages if it wants to restore the private sector’s role in mortgage securitization, and reduce taxpayer exposure to Fannie and Freddie.

Millstein, the Treasury Department’s chief restructuring officer from 2009 to 2011, says neither the Obama administration nor Congress has put forward a workable plan to lift mortgage giants Fannie Mae and Freddie Mac out of conservatorship.

Increasing the fees charged by the companies and taking all of their earnings threatens to make Fannie and Freddie “permanent wards of the state,” Millstein argues in an editorial he co-wrote with Phillip Swagel, a professor at the University of Maryland School of Public Policy.

Millstein and Swagel have proposed legislation that would create a new government reinsurance program, and turn Fannie and Freddie into one of many private “first loss” insurers that would pay into it.

Four years after the takeover of Fannie and Freddie, they say, “the government now backstops 90 percent of all new mortgages and has no plan to reduce its market share, no plan to protect taxpayers against future losses on the trillions of dollars of mortgage credit underwritten since the firms were placed under government control.”

The Treasury Department’s decision to claim Fannie and Freddie’s earnings as dividends is intended to make sure that taxpayers recoup the $141 billion they’re still owed from bailing the companies out (Treasury has invested $187 billion in the companies and received in $46 billion in dividends). But the government’s “cash sweep” prevents Fannie and Freddie from building up capital reserves that would protect taxpayers against potential losses on $4.5 trillion in mortgage guarantees, Millstein and Swagel argue.

In a similar fashion, recent increases in Fannie and Freddie’s guarantee fees mandated by the Federal Housing Finance Agency would seem “sensible and long-overdue,” the two maintain. Fannie and Freddie, they say, “had grossly underpriced the insurance they provided on mortgages before the crisis, putting taxpayers at risk for the bailout that inevitably came and making it difficult for other private companies to compete with them.”

But the fees are still “significantly below” what private companies would charge, and the increases are all going to the government, rather than helping Fannie and Freddie build up capital and reserves.

“With Washington hungry for revenue, there will be inexorable pressure to milk Fannie and Freddie’s guarantee fees to support other government spending,” Millstein and Swagel warn. “The losers will be potential homeowners, as mortgage availability will be determined by government regulators rather than by private firms competing for their business.”

Ironically, they say, the quickest way to get Fannie and Freddie out of conservatorship and restore competition among private firms is for the government to get into the mortgage reinsurance business. Millstein and Swagel envision a system in which private mortgage insurers would take on a growing proportion of the first loss on bad mortgages before government reinsurance would kick in.

Fannie and Freddie would themselves be transformed into private, “first loss” insurers, and forced to compete with other private companies willing to pay the government for reinsurance.

With “strict regulation to ensure that community banks can originate and securitize mortgages on an even playing field with the giant banks,” competition would breed new entrants in mortgage finance. Any of them, including Fannie and Freddie, could fail without the threat of a housing market collapse, Millstein and Swagel maintain.

A government reinsurance program will be a tough sell to conservatives, they acknowledge. But the government, having placed Fannie and Freddie in conservatorship, is already “creeping” toward nationalization of the mortgage market.

A government reinsurance program with private insurers ahead of the government is perhaps the only way, they say, to shrink Fannie and Freddie’s portfolios, reduce taxpayer exposure, and jump start a competitive private market.

“Today, we’re doing massive guarantees through the conservatorships of Fannie and Freddie,” Millstein tells the Wall Street Journal’s Nick Timiraos. “But it’s a ham-fisted, convoluted way of delivering the guarantee. Taxpayers aren’t being protected at all. There’s no capital ahead of us.”

Real estate’s a natural for content marketing | Bedford NY Real Estate

Editor’s note: The following guest perspective is published with permission of 1000Watt Consulting. See the original post, “The broker as publisher.”

By JESSICA SWESEY

We hear a lot about “content marketing” these days. It’s the new black.

In reality, it’s the same stuff great marketing has always consisted of but with a new name. Anyone who’s dabbled in social media is already doing content marketing to some extent.

But something about the term content can be intimidating. It should be. Creating things your audience looks forward to, enjoys and shares with others is tough, sweat-inducing work.

It’s important, though. And worth a second look after the initial knee-jerk reaction many companies have: “We’re not a publisher, we’re a __________.”


Jessica Swesey

Think of this: Red Bull is not a publisher. Neither is Whole Foods, Nike or BMW. Yet each of these brands has gone “all in” with content, resulting in some of the most creative, buzz-worthy marketing out there today. (Click the links to see a content example from each of the brands.)

Why would a car company bother making a documentary? To further brand recognition, establish brand personality, authenticity and ultimately, to be shared on the Web.

Something to share

According to data The Atlantic recently cited in an article about the history of social behavior on the Web, 69 percent of social referrals on many media sites came from places like email and IM. By comparison, 20 percent came from Facebook.

Content is still being shared significantly more outside of Facebook than it is within Facebook.

So not only is content king, it’s the social queen.

The only way to optimize your efforts in attracting that large portion of sharing that happens outside of Facebook is to create great content. In other words, it’s not just about posting to Facebook and Twitter throughout the day, it’s about creating fantastic, unique content that you can share there and more importantly can be shared well beyond the walls of the social network.

Two simple ideas

I’m bullish on content for real estate companies. In an industry plagued with consumer skepticism and reputation problems, a sound approach to content can help create authenticity and authority. It’s a grueling path that, when taken, can lead to consumer trust, social sharing, and business.

While I’d love to see some heavy-hitting creative content campaigns in real estate like Nike’s Better World or BMW’s Activate the Future, it doesn’t have to be this ambitious.

The obvious opportunity for brokers is neighborhood content and real estate “how to.” (Nest Realty does a great job with neighborhood profile pages.) But there are two additional killer content opportunities every broker can access right now: customer testimonials and reviews.

Rather than approach neighborhood content and real estate “how to” as two small aspects of an overall marketing plan, think of them as content opportunities — a chance to tell your story through other people.

Go for authenticity.

Use Red Oak Realty’s client stories as the benchmark for what compelling testimonials can be.

Include full names, detailed stories of exactly what challenges your clients had and how you helped them overcome them. Interview them in their new homes, where they will feel relaxed and excited to talk about the process. Take their pictures.

This is how you create authentic stories that make those who don’t already know you feel more confident in your abilities.

Reviews are another area-rich content vein. But you can’t leave it up to fate. You’ve got to create a process for getting clients to create reviews on third-party sites. You can’t do it for them, but they’re much more likely to actually do it if you make it easy for them and give them a gentle nudge at the end of every closing.

The Good Life Team in Austin does this well, as you can see in the number of recent reviews it has on Google.

Point is: Content is a major player in marketing today and going forward. It’s critical for authenticity, trust, Web traffic and social marketing.

If you’re a broker who’s not thinking like a publisher or feeling like there’s value in doing that, then think about the fact that publishers are already thinking about real estate as content. Look no further than this Chicago Real Estate page on Huffington Post, which features listings (your content) with articles and commentary contributed by Trulia and Zillow.

You have plenty of great content (and publishers want it — bonus!). You just have to start — and commit.

Woman Killed By Car In Bedford Is Identified | Bedford NY Realtor

BEDFORD, N.Y. – The victim of Friday’s fatal pedestrian accident in Bedford has been identified, according to the Office of the Westchester Medical Examiner.

Deborah Seidlitz, 49, was struck and killed by a car shortly before 8 p.m. in front of Truck restaurant at 391 Old Post Road in Bedford.

The Westchester Medical Examiner’s office is conducting the autopsy Saturday.

The incident is still being investigated by the Bedford police.

Check back with The Daily Voice for more on this story.

Why You Need to Get 3 Bids for Your Construction Project | Bedford NY Realtor Robert Paul

Getting prices from contractors for your construction project probably scares the daylights out of you and for good reason: You don’t really know what you should be paying for the work.

How do you know whether the price you’re offered for your new home or remodeling project is a “good” price?

How do you know whether you’re paying too much?

There are no window stickers to compare

Hiring a contractor isn’t at all like buying a car.

By the time you get to the car dealer, you’ve already checked KBB.com, Autotrader.com, Edmunds.com and maybe a few other websites. You’ve checked newspaper car ads and talked with someone you know who bought the same car you’re considering.

You know exactly what you should pay for the car because there are hundreds — maybe thousands — of cars for sale just like the one you want; the price is pretty much set.

What’s the “set” price for your one-of-a-kind custom home or remodeling project?

How custom projects are priced

When a general contractor picks up a set of plans from the architect, he starts by making a series of take-offs — estimates of the amount of a particular finish or material based on the plans.

The contractor might estimate he’ll need 80 square feet of granite countertop in the kitchen, for example, and at $50 per square foot, that’s a line item in his bid of $4,000.

He’ll also send copies of the plans to his suppliers and subcontractors for prices on the work he’ll hire them to do. The window supplier will price each unit and send a total to the contractor, and the contractor will be responsible for figuring the price to install the windows.

The contractor will add line items for permits, insurance, temporary utility services and dozens of other things. Finally, he’ll total them all up and add his overhead and profit.

It’s a time-consuming and nerve-wracking process for the general contractor because he’s got to get it right — too high and he won’t get the job. Too low and he’ll lose money on the project.

Different contractors, different prices

Surprisingly, different contractors bidding from the same set of drawings can come up with substantially different prices, especially when the drawings aren’t as detailed as they should be. That’s too often a culprit.

But just as important, and frequently overlooked, is your choice of contractors to bid on the project.

Choose three qualified contractors, and you’ll get comparable bids. Choose poorly, and — well, read on …

Apples and oranges

We recently completed the construction drawings for a medium-sized but fairly complex remodeling and addition project with a construction budget of about $240,000.

I recommended two qualified contractors to the owner — contractors I’d worked with before and knew well. The homeowner added the third bidder, someone their neighbor had used for work on their house.

I’d also worked with that third bidder and knew he did top-quality work — but for significantly higher prices than other contractors in the area.  I also knew that he rarely bid on work; he preferred designing his own projects.

I didn’t think he was a good fit for our project, but the owner insisted, and we kept him on the list. Here’s how the three prices came out on the $240,000 project:

  • Bidder 1: $236,000
  • Bidder 2: $243,000
  • Bidder 3: $363,000

Clearly, something’s wrong with that last bid at 50 percent higher than bid  No. 2 — a math error perhaps?

No, the contractor told me; that was his price. More importantly, it was the price he would expect to get on a similar project.

Imagine if the owner had chosen to not bid the project and had only taken a price from bidder No. 3 — he would never have known that he was paying $120,000 more than he had to!

This is not the contractor you’re looking for

Bidder  No. 3 boasts a wall of awards, does great quality work and has a long list of satisfied clients.  And if you’re willing to spend a lot more to assure quality, it might be the right choice for you.

But with the help of your architect, you should be able to get the same quality work for a far more reasonable price. And with properly-detailed drawings, a good list of specifications and three qualified, comparable contractors, your bids should come in reasonably close to each other.

Two bidders aren’t enough to give you confidence in the bids; four or five are too many to manage — and you’ll greatly decrease a contractor’s motivation to bid if he has only a 20 or 25 percent chance of getting the job.

The key is three: Always, always get three qualified bids on any significant custom home or remodeling project.

And maybe you’ll save enough on the project to go out and buy that new car you’ve been dreaming of.