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Why Social Media Isn’t Working For You (And How To Make It Work) | Bedford Corners Realtor

Why Social Media Isn’t Working For You (And How To Make It Work)

Social Media Marketing

A lot of business owners are frustrated with the term “social media” because people throw it around like it’s super-easy to get started, and when they do try it, they don’t get any result.

The real reason why people “fail” with social media is that they do not really understand what it is, and how to tailor their approach based on that.

This article is an attempt (hopefully a successful one!) to clear the confusion and put you on the right track.

The Importance of Social Media

We wouldn’t say that social media is crucial to a business’ success, but we strongly believe that it is important, and not only because everyone is doing it.

A strong social presence is slowly (but consistently) becoming like mobile phones. In the past, many people tried to resist it, saying that they have always been able to get away without having one, and that it’s not going to change anytime soon. Sure, people can probably survive without having a cellphone, but it’s kind of hard in today’s world, isn’t it?

A social presence is the same. It won’t make or break your business (for now), but it can definitely make things easier, and the earlier you adopt social media as part of your marketing strategies, the earlier you can take advantage of its benefits (people who started using cellphones early are now using smartphones with email, camera and productivity apps, while those who are just starting to use it are still stuck with the basic “calling and texting” capabilities).

Don’t Use Social Media to Make People “Buy Now”

Have a bunch of “Buy Now” posts on your Facebook page, and you will be rewarded with absolutely no sales.

Social media should NOT be used as a direct selling tool. Instead, it should be used as a way to build trust.

How? By showing that you are a real person or business, and that you care about your customers. For example if someone is having an issue about your product, you can share the solution right on the social media page solving it. But what if no one is having any issue? Then you will want to share tips and tricks (within the niche, but independent of your product); for example if you sell a lawn mower, you can share gardening tips that have nothing to do with lawn mowing. This always encourages comments, likes and shares. And that gets other people to join in the conversation (you got to love social).

Social traffic is rapid traffic. It doesn’t like to take too long to read or realize things. Just quickly skim. Quickly press like. Quickly comment. And then move on. Buying stuff is really out of place.

Don’t Use Social Media to Gain More Visitors

Actually, you should. But don’t just make a post and expect it to get a 1000s shares and clicks on its own.

People need a reason to do things. What’s in there for them to click or to share?

People will click if what you post can solve a problem they have, and they will share if what you post is of value. It’s not your tweet or post that will drive traffic; it’s what you write in them.

A well thought out tweet will definitely bring in more traffic than 10 quickly whipped up ones.

Don’t Think That Social Media is a Revolution

Social media is not the NEW way of marketing. It’s just another way of marketing. It’s more of an evolution than a revolution. It hasn’t changed the way things are done; it’s simply another way.

Giving up all your other marketing efforts for just social media is not the way to go. You don’t see big companies stopping to have their names on billboards just because they have a Facebook page, do you?

Instead, social media should be used in conjunction with other types of marketing. A good example of this would be if you have a nice video you uploaded on YouTube to siphon the traffic on there, you can also share it on your social media page.

The Point of it All

Social media is just a platform. It’s not a magic land where just posting random things will get you a horde of traffic or sales.

Once you “get it”, you will start using it for what it was meant for; interaction, feedback and trust. These 3 will take care of the sales later on.

What Is Middle Class in Manhattan? | Bedford Corners Real Estate

Even the landscape is carved up by class. From 15,000 feet up, you can stare down at subdivisions and tract houses, and America’s class lines will stare right back up at you.

Manhattan, however, is not like most places. Its 1.6 million residents hide in a forest of tall buildings, and even the city’s elite take the subway. Sure, there are obvious brand-name buildings and tony ZIP codes where the price of entry clearly demands a certain amount of wealth, but middle-class neighborhoods do not really exist in Manhattan — probably the only place in the United States where a $5.5 million condo with a teak closet and mother-of-pearl wall tile shares a block with a public housing project.

In TriBeCa, Karen Azeez feels squeezed. A fund-raising consultant, Ms. Azeez has lived in the city for more than 20 years. Her husband, a retired police sergeant, bought their one-bedroom apartment in the low $200,000 range in 1997.

“When we got here, I didn’t feel so out of place, I didn’t have this awareness of being middle class,” she said. But in the last 5 or 10 years an array of high-rises brought “uberwealthy” neighbors, she said, the kind of people who discuss winter trips to St. Barts at the dog run, and buy $700 Moncler ski jackets for their children.

Even the local restaurants give Ms. Azeez the sense that she is now living as an economic minority in her own neighborhood.

“There’s McDonald’s, Mexican and Nobu,” she said, and nothing in between.

In a city like New York, where everything is superlative, who exactly is middle class? What kind of salary are we talking about? Where does a middle-class person live? And could the relentless rise in real estate prices push the middle class to extinction?

“A lot of people are hanging on by the skin of their teeth,” said Cheryl King, an acting coach who lives and works in a combined apartment and performance space that she rents out for screenings, video shoots and workshops to help offset her own high rent.

“My niece just bought a home in Atlanta for $85,000,” she said. “I almost spend that on rent and utilities in a year. To them, making $250,000 a year is wealthy. To us, it’s maybe the upper edge of middle class.”

“It’s horrifying,” she added.

Her horror, of course, is Manhattan’s high cost of living, which has for decades shocked transplants from Kansas and elsewhere, and threatened natives with the specter of an economic apocalypse that will empty the city of all but a few hardy plutocrats.

And yet the middle class stubbornly hangs on, trading economic pain for the emotional gain of hot restaurants, the High Line and the feeling of being in the center of everything. The price tag for life’s basic necessities — everything from milk to haircuts to Lipitor to electricity, and especially housing — is more than twice the national average.

“It’s overwhelmingly housing — that’s the big distortion relative to other places,” said Frank Braconi, the chief economist in the New York City comptroller’s office. “Virtually everything costs more, but not to the degree that housing does.”

The average Manhattan apartment, at $3,973 a month, costs almost $2,800 more than the average rental nationwide. The average sale price of a home in Manhattan last year was $1.46 million, according to a recent Douglas Elliman report, while the average sale price for a new home in the United States was just under $230,000. The middle class makes up a smaller proportion of the population in New York than elsewhere in the nation. New Yorkers also live in a notably unequal place. Household incomes in Manhattan are about as evenly distributed as they are in Bolivia or Sierra Leone — the wealthiest fifth of Manhattanites make 40 times more than the lowest fifth, according to 2010 census data.

Ask people around the country, “Are you middle class?” and the answer is likely to be yes. But ask the same question in Manhattan, and people often pause in confusion, unsure exactly what you mean.

There is no single, formal definition of class status in this country. Statisticians and demographers all use slightly different methods to divvy up the great American whole into quintiles and median ranges. Complicating things, most people like to think of themselves as middle class. It feels good, after all, and more egalitarian than proclaiming yourself to be rich or poor. A $70,000 annual income is middle class for a family of four, according to the median response in a recent Pew Research Center survey, and yet people at a wide range of income levels, including those making less than $30,000 and more than $100,000 a year, said they, too, belonged to the middle.

Seven essential factors of homeowner’s insurance | Bedford Corners Homes

Photo: Thinkstock

You’ve put a lot of work into your home to make it your haven from the stresses of life. But things can happen quickly to upset that peace, such as a fire, theft, or natural disaster.

With that in mind, do you have enough home insurance to protect your home and your precious personal belongings if something bad happens?

You’d be surprised at how many people don’t have enough, says David Isaac, senior product manager at Met-Life, a provider of all types of insurance, annuities, and employee benefit programs.

“I work in insurance, but I have neighbors and relatives who just don’t know what they need to protect themselves. Many times, they end up being surprised that they weren’t covered after a certain incident even though they have insurance,” he says. “It just wasn’t enough, or they didn’t have the right kind.”

To protect your home and family, keep reading to learn about seven factors to consider when determining how much home insurance is enough.

Factor #1: The cost to rebuild your home

When the unexpected – such as a fire or tornado – comes rolling through your home, you want to build it back the way it was before disaster struck, and that’s where your home insurance comes in.

However, 16 percent of homeowners do not have enough insurance to rebuild their home if it were destroyed, according to the 11th annual “US National Homeowners Insurance Study” by market research company, J.D. Power and Associates.

But how can you make sure your house is restored to normalcy?

The Insurance Information Institute (III) recommends you ensure your home insurance covers the price to reconstruct at today’s construction costs – not what you paid for the home originally.

“For a quick estimate of the amount of insurance you need, multiply the total square footage of your home by local building costs per square foot,”  III says. You can get this information from your local real estate agent, builders association, or insurance agent.

It’s also a good idea to talk with your home insurance agent about automatic inflation coverage, which updates premiums and coverage annually to reflect the cost of inflation.

“This coverage’s main purpose is to help customers avoid inadequate insurance coverage,” Isaac says.

But beware – not all insurance companies have this in place. You need to sit down with your insurance agent to see if you do have automatic inflation coverage. That way, you can be sure that you’ll be able to rebuild your $500,000 home for what it’s worth now – instead of for the $200,000 that you purchased it for 20 years ago.

[Think a home insurance update is in order? Click to compare quotes now.]

Factor #2: The cost to replace your personal belongings

Another factor to consider is what your home insurance will cover for the items inside your home if they’re stolen. So if a burglar breaks into your home and takes your television, how much will your insurance company pay you for another?

This can be a tricky question, says Isaac. It depends on what type of television you had, and whether or not your insurance covers replacement cost or the cash value of the item.

With an insurance policy that covers replacement cost, you could receive the latest flat-screen television – even if the set that was stolen was 10 years old. That’s because the policy refers to the original price of the item, regardless of how old or outdated it might be. But with an insurance policy that only covers cash value, you would get only what the television is valued at today. And because of inflation and the advances in home electronics, a television you bought for $2,000 two years ago is likely worth a lot less now.

So, if you’re trying to get the cheapest home insurance policy possible, a policy that covers cash value is a better option – since a policy that covers replacement cost comes with a higher premium, Isaac notes. “But at a time of loss, you will feel in a much better position to replace most of your stuff if you had the more expensive policy that includes replacement of personal property,” he says.

[Is your home well protected? Click to get an updated home insurance quote now.]

Factor #3: The cost to cover your valuables

So your insurance company will cover your personal belongings, but what about more unique – and expensive – items? Let’s say a diamond ring has been passed down to you from your late mother, for example. It’s worth at least $10,000. You cannot find it anywhere. Will your home insurance replace it?

Unless you added what’s called a rider or endorsement policy to your standard insurance, don’t bet on it.

That’s because every standard insurance policy has limits on the coverage for expensive items. For example, jewelry is usually only covered up to $1,000 to $2,000 within a standard home insurance policy, according to III.

But don’t worry – that doesn’t mean your valuable items will have to be left uninsured. For items that are worth more than the amount that your standard policy would cover, there are riders that you can add to your homeowner’s insurance that provide additional coverage beyond the regular policy.

And the rider can be written out for items like jewelry, artwork, watercraft, gun collections, and other valuables that are not covered normally, says Isaac. These items are typically appraised and in the event of a loss, the insurance company will pay you the appraised amount.

[Need some extra coverage for your valuables? Click to compare home insurance quotes now.]

Factor #4: The cost of damage from floods and earthquakes

Floods and earthquakes can be devastating catastrophes that destroy property. But these natural disasters are not covered under a standard home insurance policy, so you need to buy special flood or earthquake insurance for protection.

And not having flood or earthquake insurance can be a risky gamble for certain folks, Isaac says.

“You need to analyze where you live and what is around you,” he adds. “Floods can occur anytime, anywhere with flash floods from heavy rains or dikes breaking.”

Take Hurricane Irene, which came ripping up the East Coast in 2011 and flooded homes, for example. During that year, fewer than one out of 10 homeowners carried flood insurance in New England and the mid-Atlantic states, according to the J.D. Power’s annual insurance survey.

Just like floods, earthquakes can cause devastating damage as well, especially if you live in a state like California, which is notorious for earthquakes.  

So, if you live in a region that is prone to natural disasters, talk to your insurer about what your coverage options are.

[Think you may need some extra coverage? Click to find the right home insurance now.]

Factor #5: The cost to live after a disaster

Here’s another thing to think about: If disaster strikes, whether it’s a natural disaster, a fire, or something else, where will you live and how will you stay afloat financially if your home is destroyed?

You might end up in a hotel or have to rent an apartment, but you’ll still have to make mortgage payments even during the rebuilding period. So where does the money come from for essential living expenses like meals, clothing, cell phones, and other crucial items after you have lost everything?

“Most home insurance policies allow a small amount to help out people with their increased cost of living while they aren’t in their home,” Isaac says. “But they won’t cover you forever.”

In fact, most standard home insurance policies will cover up to 20 percent of the policy on the house, he adds. And in many situations, you can increase the temporary living expenses for a small addition to your premium.

But ultimately, every policy is different, so you really need to talk with your insurance agent about how much coverage you need. Discuss a lot of “what ifs” and understand what will be protected in those situations.

[Click to compare home insurance quotes now.]

Factor #6: The cost if someone sues you

Your sweet little great aunt falls on your stairs and breaks a hip and an ankle. Two weeks later, a lawsuit is delivered to you by her attorney.

You might not believe it, but this kind of scenario happens all the time, says Isaac.

“Accidents happen. Unfortunately, those who are injured can be your neighbors or friends at one point. If something tragic occurs, you need to have enough liability insurance,” he says.

To protect yourself, you might want to consider taking out an umbrella policy or a personal excess liability insurance policy – both of which can often be bought separately from your home insurance. This type of policy can give you $1 million or even more coverage to help pay for judgments against you by a judge or jury in the lawsuit, says Isaac. It saves you from paying out of pocket or having to sell your home or belongings to pay the settlement.

The III states that most home insurance policies provide a minimum of $100,000 worth of liability insurance, but recommends that homeowners have a least $300,000 to $500,000 worth of protection.

Social Media and Self Control | Bedford Corners Realtor

junk food and social networks

The Bike Radar cycling forum I frequent has a fascinating thread whereby a member asked for, and then proceeded to ignore, countless pages of dietary advice.  The online car crash is regularly interspersed with photos of the original poster stood on scales and sharing images of the bad food he’s just bought sat on his car seat.

As the thread is approaching 40 pages in length it has drawn accusations of trolling, but an interesting new research paper by the University of Pittsburgh that looks at how social sharing may limit our self control.

The paper reveals that when our online social networks consist of close friends, we experience an increase in self-esteem when we browse their profiles.  Afterwards however our self-control takes a hit.

Interestingly, social network users with a high proportion of close friends amongst their network, were also shown to have higher body-mass indexes (BMI) and also higher levels of credit card debt.

“To our knowledge, this is the first research to show that using online social networks can affect self-control,” says coauthor Andrew T. Stephen, assistant professor of business administration and Katz Fellow in Marketing in the University of Pittsburgh’s Joseph M. Katz Graduate School of Business and College of Business Administration.

“We have demonstrated that using today’s most popular social network, Facebook, may have a detrimental affect on people’s self-control.”

About the study

Participants in the study completed surveys to determine how close they were to their social network on Facebook.  They were then divided into two groups.  One group wrote about browsing Facebook whilst the other group actually did.  They were then asked to complete a survey to gauge their self-esteem.

The results were fascinating.  Regardless of whether participants actually browsed or just wrote about browsing, those with weak ties showed no bounce in self-esteem, whilst those with strong ties did.

Social snacking

Further studies explored the impact of social sharing on our willpower.  Participants were asked to either check Facebook or read articles on CNN, after which they were given a choice between eating a granola bar or a choc-chip cookie.  The Facebook browsers overwhelmingly chose the cookie.

Another study tested the mental fortitude of social networkers by again asking participants to browse either Facebook or TMZ.com, which is a celebrity gossip site, after which they were given a word puzzle to solve.  Even though neither site is particularly weighty, Facebook users gave up on the puzzle much faster.

A final study then explored the relationship between social networking and the kind of behaviours that typify poor self-control.  Participants were asked questions such as their weight, their debt history and how many friends they have offline.

“The results suggest that greater social network use is associated with a higher body-mass index, increased binge eating, a lower credit score, and higher levels of credit-card debt for individuals with strong ties to their social network,” the researchers write.

The moral of the story seems to be that if you want something that requires willpower, using social networks is not the best idea.

Alex Rodriguez Pulls Miami Beach Modern off the Market | Bedford Corners NY Real Estate

Alex Rodriguez listed his custom home in August but has pulled it off the market.

Source: Baseball News Source

Alex Rodriguez was scheduled to undergo hip surgery in New York today, but Miami is where the perennial MLB All-Star is expected to spend the bulk of his six-month recovery process. He has the perfect house just for that purpose, now that the Yankees third baseman has pulled his waterfront modern off the market.

Rodriguez listed the 9-bedroom, 13-bathroom custom-built beauty for $38 million in August, but Gossip Extra reports that the slugger has decided now is not the time to sell. Instead, A-Rod will make use of the pool, state-of-the-art gym and batting cage to rehabilitate his surgically-repaired left hip.

The goal is to get back into the Yankees lineup after the All-Star break in mid-July. By then, A-Rod will be turning 38, and he’ll be eager to prove to critics that his Hall of Fame-caliber baseball career is not over, especially after his horrific postseason performance that helped knock the Yankees out of the playoffs.

The indoor batting cage at A-Rod’s Miami estate.