If you are someone who reads this blog frequently, I bet you don’t need to be convinced about the value of email marketing.
However, every so often, I come across a person who is not currently doing email marketing due to a lack of time or simply not understanding the power of effective email marketing.
I’m proud to say that as of last week, I’ve changed at least one person’s mind about email marketing. Listen to this clip from Patrick Wiscombe (pictured top right).
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
If you can’t hear it for some reason, this is what Patrick said:
You’ve single-handedly, DJ, changed my mind about email marketing today.
If you are interested in listening to the entire 26-minute Podcast (or just part of it), go to SHIFT Marketing 12: ‘Like’ing Email. During this podcast, we chat about:
- Social email sharing
- Bad email marketing practices
- Convince and convert email marketing
- Sharing email on Twitter and Facebook
- Engage vs. engaging content
- People live in their email
- Is email still relevant?
- Email is a mature platform
- Email is digital glue
- How Blue Sky Factory email marketing services can help you
- You need to own your own email list
So, after listening to this podcast, did I change YOUR mind about email marketing?
DJ Waldow
At Blue Sky Factory, we strongly believe that, if used properly, email marketing and social media go together like Batman & Robin. If effectively implemented, email marketing can power social media and social media can power email marketing.
Director of Community, Blue Sky FactoryGood news! We have an eBook that provides 16 tips to use email and social together.
What are you waiting for? Download the eBook now!
This entry was posted on Wednesday, May 25th, 2011 at 10:09 am and is filed under Webinars and Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Tag Archives: Armonk Real Estate
Katy Perry Lists Her Home (and We Like It) | Armonk NY Homes
5 Tornado Ingredients that’ll Ensure Your Next Post Turns Viral | Armonk NY Homes
Armonk NY Real Estate Report | RobReportBlog | January 2011
Armonk NY real estate was UP 34% in 2010 compared to 2009. Very good news. The Armonk NY median price dropped 6.37% to $955,000. Sellers understand there is a lot of competition to sell and need to price accordingly.
2010 Armonk Sales Numbers
82 sold
3664 average square feet
$4,000,000 high price
$460,000 low price
$955,000 Median price
$337 average price per foot
215 average days on market
92.95% average sold to ask price
2009 Armonk Sales Numbers
61 sold
3906 average square feet
$5,100,000 high price
$425,000 low price
$1,020,000 Median price
$338 average price per foot
190 average days on market
91.56% average sold to ask price
5 Steps To An Armonk NY New Year’s Resolution | Armonk NY Real Estate
How to Make a New Years Resolution That Works

Do you remember the New Year resolutions you made last year?
If you’re like most people, you made New Year resolutions – but you probably didn’t stick with them all year long.
But New Year resolutions are a good thing – so what’s the secret to making and keeping your New Years resolutions?
1. Make Resolutions You Can Achieve
Most New Years resolutions can be achieved, but not all of them are realistic.
If you want to feel good about your resolutions, don’t set unrealistic goals. Saying “I resolve to lose 100 pounds this year” if you don’t know how you’re going to achieve your goal is a sure way to fail. Help yourself by only making New Years resolutions you can keep.
2. Make 2 or 3 Resolutions You Can Keep and 1 You’ll have To Stretch To Keep
By making realistic resolutions that you can keep, you’ll set yourself up to feel good about yourself when you achieve your resolutions.
And by making 1 New Years resolution that you’ll have to really work at to achieve, you’ll challenge yourself to be successful.
3. Write Down Your New Years Resolutions
Do you really want to make some changes in the New Year? Then you need to put at least a little thought into the changes you’d like to make.
Blurting out a few resolutions at a New Years party may be fun, but you probably won’t take them seriously. But if you take a few moments to think about some realistic changes you’d like to make – you’ll surprise yourself by being successful.
4. Put Your Written New Years Resolutions Someplace Where You Can Find Them
About a week after New Years, take out your list of resolutions and start planning how you’re going to achieve your goals.
Weight loss, making more money or travel, if your goals are achievable and you actually come up with a plan, your New Years resolutions will become a reality.
5. Celebrate Your Success
When you achieve one of your New Years resolutions, reward yourself and celebrate. Your friends will be amazed when you say “I just achieved one of my New Years resolutions.
New Years resolutions are a good thing. Improve yourself, make a positive change, do something you’ve always wanted to do. Make the New Year count – you’ll be glad you did.
Scarlett Johansson Loses $3 Million On LA Home Sale | Armonk NY Real Estate

Many American homeowners lost their shirts, their shorts and even their homes when the U.S. economy fell off the wall like Humpty Dumpty. Two years later the government still struggles to put it all back together again while regular hardworking Americans and stars of all stripes continue to be pummeled by the steep devaluation of their real estate investments, many of which were purchased at the peak of the recent real estate bubble.
Even though they priced them far below what they paid, there were oodles of celebs who failed to sell their homes in 2010 and many who lost substantial amounts of money, even when they did manage to offload their properties. And still other famous folks, like Latoya Jackson, Timothy Busfield and hip-hop entrepreneur Damon Dash, found themselves forced into foreclosure on luxurious and expensive residences they could no longer afford.
One of the biggest losers in the 2010 celebrity real estate game was idiosyncratic and stunningly beautiful actress Scarlett Johansson who plunked down a very A-list $7 million to buy a huge house in May of 2007 in the star studded Outpost Estates section of Los Angeles. (This was before she wed Ryan Reynolds; she and Reynolds made headlines this week when they announced their marriage was over after just two years.) Her neighbors included Oscar nominated desperate housewife Felicity Huffman and Oscar winner Charlize Theron. Property records show Johansson caught a very serious and costly case of the real estate fickle and sold the 1930s Spanish hillside villa at a pocketbook punishing $3 million loss in June of 2010.
10 Ways to Pick Your Paint Color In North Salem NY | North Salem NY Real Estate
Picking house paint colors isn’t just difficult. It’s terrifying! Pick colors that are blah, and your house will seem flat and featureless. But if the colors you pick are too bold, they might overwhelm the architecture… and upset the neighbors.
The best colors will highlight the most beautiful features of your home. Skillful use of color can even disguise design flaws, boosting the curb appeal and market value of your home. How do you find that magic color combination? Follow these tips.
1. Honor History
If you’re planning to paint an older home, you’ll probably want to use a historically accurate color scheme. You can hire a pro to analyze old paint chips and recreate the original color. Or, you can refer to historic color charts and select shades that might have been used at the time your home was built.
2. Jazz Up the Past
In some neighborhoods, homeowners fly in the face of history. Instead of choosing historically accurate colors, they paint their houses modern colors to dramatize architectural details. Using bright colors on old architectural details can produce startling and exciting results. But before you buy 10 gallons of bubblegum pink, it’s a good idea to look at what your neighbors are doing. A fluorescent colored Victorian that looks splendid in San Francisco will seem wildly out of place in more conservative neighborhoods.
3. Consider Your Neighbors
The house next door can give you paint color ideas, but don’t copy your neighbor exactly. Choose colors that set your house apart, without clashing with nearby buildings.
4. Borrow From Nature
The landscape around your house is blooming with color ideas. Trees may suggest an earthy palette of greens and browns. A beach setting might suggest vivid blues, turquoises, and coral colors. Even the garden in your front yard can inspire exciting color combinations.
5. Check the Roof
Your house is your canvas, but it is not blank. Some colors are already established. What color is your roof? Your paint color doesn’t need to match the roof, but it should harmonize.
6. Look For Things That Won’t Be Painted
Every home has some features that will not be painted. Does your house have brick walls? Vinyl windows? A natural wooden door? Will steps and interior railings remain their existing colors? Choose a color scheme that harmonizes with colors already present on your house.
7. Find Inspiration in Your Living Room
It may seem comical to paint entire house based on the pattern of a pillow case, but this approach does make sense. The color of your furnishings will guide you in the selection of your interior paint colors, and your interior paint colors will influence the colors you use outside. Once again, your goal is to harmonize.
8. Focus on Details
Depending on the size and complexity of your home, you may want to choose two, three, or as many as six colors. In addition to color for your siding, select accent colors for shutters, moldings, doors, window sashes, brackets, columns, and porch decks. But beware: too many colors will overwhelm your house. Too few can make your house seem flat and uninteresting.
9. Use Light to Add Size
It’s no wonder large, grand estates are often painted white. Light colors make a building look larger, and white is the favored color for traditional classical architecture. You can add to your home’s sense of size and dignity by using white or a pale cream color.
10. Go Dark For Drama
Dark siding or dark bands of trim will make your house seem smaller, but will draw more attention to details. Darker shades are best for accenting recesses, while lighter tones will highlight details that project from the wall surface. On traditional Victorian homes, the darkest paint is often used for the window sashes.
Armonk NY Buyers Ask Me Should I Buy Or Rent | Armonk NY Real Estate
Is it better to Buy or Rent? Whether renting is better than buying depends on many factors. The information listed here will assist you in helping answer this question. Included are statistics and studies on homeowners and renters as well as financing options and tips. (M. Glick, Senior Information Specialist)
Rent-to-Own Deals: Smart Questions to Ask…
For Sellers:
· Who will tend to the property and pay for routine maintenance?
· Who pays for major repairs?
· What are the costs of setting up and managing an escrow account for the portion of rent allotted to the down payment?
· Will you manage the property yourself, or hire an agent?
· What if the renters change their minds? Who keeps the money in the escrow account?
· If the buyers change their minds, what will be required to put the property back on the market?
For Buyers:
· How much of the rent is going to the down payment?
· How locked in are you if you change your mind?
· What will it cost you to get out of the deal?
· How long will it take to accumulate enough of a down payment that you are likely to qualify for a mortgage?
Armonk Real Estate Buy of the Week | Armonk NY Real Estate
Armonk House of the Week

$649,000
Frank Lloyd Wright Designed Mid-Century Modern
by David Hencken
4 Beds
3 Baths
2068 sq ft
1.24 acres
Windmill Farm location
Taxes $13,200
listed by Houihan Lawrence

If you are someone who reads this blog frequently, I bet you don’t need to be convinced about the value of 




