9 tools to help you measure mobile analytics | North Salem Realtor

Measuring your startup’s Web analytics seems complicated enough. But with the rise of mobile-only users and visitors, there’s an added layer of complexity for startups to consider.

To figure out which tools are robust enough to handle both, I asked a panel of 9 successful entrepreneurs the following question:

Are you actively measuring mobile analytics? What tools or resources are helping your company analyze mobile vs. overall analytics?

Their answers are below:

1. Segment.io

We use Segment.io so that we can track analytics in a number of tools: Google Analytics, Mixpanel and KISSmetrics. We only have to implement the tracking of events on time from a development perspective this way. We tend to use Mixpanel to segment out the difference in usage between native mobile and Web browser usage across our user base.

– Danny Boice, Speek

2. TestFlight

We use TestFlight’s analytics package to monitor a variety of core mobile behaviors. This varies drastically from what we do on the website.

– Adam Lieb, Duxter

3. Google Analytics

With recent improvements to Google Analytics’ filters and segments, we no longer have any reason to use any other analytics program to track where visitors are coming from and what devices they’re using. For instance, you can filter mobile devices or go one step further and see who is using a tablet because Google Analytics now takes screen size into consideration.

Additionally, manufacturer model and marketing names have become available, so you’ll know exactly who is using an iPhone and who prefers Android. Using both filters and segments allows you to compare mobile to overall visitors.

– Jay Wu, A Forever Recovery

4. Localytics

There is no substitute for Localytics when trying to turn your mobile data into information that will drive your business.

– Brennan White, Watchtower

5. Geckoboard

For a while now, we’ve been using Geckoboard for monitoring a wide variety of analytics. One of our favorites is to monitor sign-up conversion rates from mobile. Although desktop users still sign up three to four times more than those browsing with mobile devices (especially true with smartphones), this trend is changing fast.

By tweaking our mobile experience and monitoring in real time how that affects our conversion rates, we are now able to understand much better which works and which does not.

– Juha Liikala, Stripped Bare Media