Are you measuring your Pinterest marketing initiatives?

Pinterest has established itself as the dominant  online source of visual inspiration. The social bookmarking site enables users  collect and share photos of their favorite events, interests, and hobbies. Pinterest  users spend more money, shop more frequently, and purchase items more often and  in larger quantities than users on any other social network. It has become a  huge traffic referral for businesses, but marketers often struggle with  Pinterest content strategies. Enter Pinterest metrics.

 

Why use Pinterest analytics?

It’s crucial for brands to understand whether their time spent on any social  network is generating results. The number of followers you have is important,  but it shouldn’t be the final arbiter of your Pinterest content strategy.  Consistently measuring your activity on the platform will help you identify the  types of content that resonate the most with your target audience. It will also  help you increase visits to your website, and generate leads and sales.

How to gain access to your Pinterest account’s analytics

Complete instructions — including a video walk-through — for setting up  Pinterest for Business and tapping your analytics can be found in my post, Use  Pinterest Web Analytics to Jumpstart Your Social Media Marketing.

Pinterest metrics that brand marketers should monitor

You need to determine which of the Pinterest metrics below are most important  to you given your marketing objectives. There are many tools available that  enable you to track some or all of these metrics, including Google Analytics, Pinalytics, Cyfe, ShareRoot, Curalate, PinReach, and WordPress app WP Pinner. Keep the infographic  below on hand to help you get going.

Read more: http://www.pamorama.net/2013/08/10/17-pinterest-metrics-every-brand-should-track-infographic/#ixzz2brBHaj94