In our opinion, all brands should have a presence on YouTube.  In order to maximize exposure and build an audience, it’s important to regularly feed YouTube channels with quality video content.  Creating ongoing content can feel like a daunting task, but there are many ways to boost the video in your brand channel without shooting it all yourself, says YouTube executive Eric Meyerson. At a recent conference he offered several tips for brands to boost their YouTube presence through original videos, content curation and consumer content.