You already know that content is important. Smart marketers are using quality  content to build brand awareness and drive traffic to their sites. Many content  creators dream of their content going viral.

Here are 9 tips for creating content that gets shared.

#1. Identify and understand your target audience

Before you begin writing, take a moment to identify your target audience. It  is difficult to get people to share your content if they don’t care about it, so  figure out who you target audience is and cater your content to them. All you  need to do is ask some basic questions.

Who: Are you targeting stay-at-home moms, college students, retired  couples, teenage girls, marketing professionals, engineers, musicians, or  scientists?

What: What does your target audience need? Create something that will  help them.

When: When is your target audience online? Publish with those times in mind.

Where: Where do they live, work, and play? Someone who lives in Paris  doesn’t need a list of Calgary’s best restaurants.

Why: Why is your audience online? Are they looking for specific  information, socialization, entertainment, or validation?

How: How does your target audience experience the internet? Are they  using a computer, or do they do most of their browsing on a smart phone? Make  sure your content is compatible.

#2. Craft a headline that demands attention

First impressions are essential. It doesn’t matter how good your content is  if no one bothers to read it. There are many different ways to write an engaging  headline, but here are a few tips to get you started.

Read more at http://www.jeffbullas.com/2014/03/31/9-tips-for-creating-content-that-gets-shared/#hoMxpQ6XRogU8lyM.99