Second-home sales shift to Generation X | South Salem Real Estate

The average age of a consumer looking to buy a second home is 50, said Chris Kelsey, president of Long Cove, a private community on Cedar Creek Lake built to give Dallas-area families a close-to-home getaway. 

“A lot of people are wondering how the desires of consumers are changing now that we’re coming out of the recession,” said Kelsey. 

The whole second-home industry has been predicated on Baby Boomers, said Kelsey, although the industry is now crossing the threshold from Boomer to Generation X. 

“Boomers are becoming grandparents,” said Kelsey, who noted that their motivation for buying is often for extended family. On the other hand, Generation X is simply approaching the natural point in life where a second home becomes a feasible option. 

What’s interesting, notes Kelsey, is the language used by the Baby Boomers compared to Generation X. Boomers often refer to their second home as a “vacation home,” while Gen X typically calls it a “second home.”

“This distinction is important to them because they don’t see their resort property as a place for vacation,” said the Kelsey & Norden Resort Real Estate Survey. “Instead, they think of it as an extension of their regular lives, a second home where they are connected to a community of like-minded friends and can provide their kids an alternative experience to their urban or suburban neighborhoods. And with the shift comes a similar shift in vocabulary.”

Kelsey added that Gen X is notorious for its distaste for gated communities and their dislike of inclusivity. “They may want a gated community, they may just not want to celebrate the fact that they’re in a gated community,” said Kelsey. 

 

Second-home sales shift to Generation X | HousingWire.

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