Do you rely on Facebook Insights to track the performance of your Facebook page?
Are you wondering how the new Insights can help you refine your Facebook activities?
In this article, I’ll give you a tour of the new Facebook Insights and the data you’ll find there, so you’re better equipped to support your marketing goals with Facebook.
What’s New With Facebook Insights?
Facebook Insights has long been valued by successful marketers as a source of data that can help drive strategic marketing decisions. Until recently, the bulk of that valuable data was accessible only through the export of clumsy, difficult-to-navigate spreadsheet files that often buried key metrics.
Thankfully, Facebook has refreshed the web version of Insights to bring you clear data sets that are presented in easier-to-navigate graphs that are highly dynamic and customizable. New features include:
- Easy start and end date slider
- When your fans are online feature
- Best post types feature
- Comparisons vs. general Facebook audience
- Advanced filtering
- Addition of Post Clicks stat
Keep reading to discover more…
Access the New Insights
Access the new Insights from within your admin panel.
From your admin panel, the Insights box is located next to the Get More Likes box. If it looks like the example above, you have the new Insights. Click on See All to launch the Overview.
If it looks like it used to a month or more back, you don’t have it yet. Patience! You’ll get it soon. In the meantime, here’s what you can expect…
Explore the New Overview Tab
Immediately upon arriving at the new Insights, you’ll get an updated Overview screen. This is Facebook’s way of showing you as much data as they can at one time.
The new Insights are broken down into the following tabbed sections:
The Overview tab of Facebook Insights summarizes what’s going on with your page.
You’ll recall the old Insights had an Overview screen as well. Now, new graphs represent snapshots of your Page Likes growth, Post Reach and Engagement. The most recent posts are still found at the bottom of the screen.
If you aren’t sure what a data set refers to, hover over the title and a definition will pop up.
Hover over People Engaged to get a definition of the data segment.
The definition of an Engaged User has long been confusing to page admins. Many have incorrectly assumed that an engaged user is anyone who likes, comments on or shares a post. In reality, it includes any click at all.
Facebook Insights now clarifies this and breaks the stat into Post Clicks (see below) and Comments, Likes and Shares only (we’ll see this later).