Are you a member of a LinkedIn Group?
Do you spend time networking in LinkedIn Groups?
LinkedIn Groups are great way to build credibility and make new connectionsthat can ultimately help grow your business.
With over 1.5 million LinkedIn Groups, it can be difficult to find relevant Groups and determine which ones might be the best for you to join. It’s also important to find Groups that are well-managed.
Unfortunately there are many LinkedIn Groups that are not well-managed, which makes the experience within these Groups less than optimal.
You are sure to find a LinkedIn Group of interest to you.
Not to worry, I’m going to give you some insights on how to find the quality groups you can leverage most for your LinkedIn strategy!
How many groups should you join?
You can join up to 50 LinkedIn Groups. However, it’s difficult to gain traction in 50 Groups as well as find the time to participate in that many.
I recommend that you go ahead and join up to 50 Groups, but select 5-10 Groups to spend your time on in order to get the most benefit out of your participation.
Below are 5 tips for maximizing your LinkedIn Groups experience.
#1: Use LinkedIn Search to Find Relevant Groups to Join
In case you haven’t noticed, LinkedIn search has been significantly enhanced. This includes the ability to search for relevant Groups (based on your network) andsearch for discussion topics within open Groups!
Now you can search for discussion topics within “open” LinkedIn Groups.
To start, search for Groups using keywords that would be a natural fit for you, based on your geographic location, industry, prospects, education history, community/charity organizations, hobbies and interests.
Try searching LinkedIn Groups with the keywords that actually describe your natural affinities. For example, type in the name of the college you attended to find potential alumni groups that exist on LinkedIn.
You can also take advantage of Boolean search operators for smarter searches on LinkedIn. I recently discovered this Tip Sheet on Boolean Search from LinkedIn Corporate Solutions.
To locate a LinkedIn Group that was in my geographic location and my industry, I searched LinkedIn Groups using the Boolean Search Operator “AND” for the keywords social media AND Dallas.
LinkedIn showed me 25 results for Groups based in Dallas AND focused on social media!
Get more specific with your Group searches using Boolean search operators.
Another interesting finding was when I typed the word “hiking” into LinkedIn Group search. I found a group with over 1000 members who share this passion. There is no better way to start relationships than connecting around a common passion or interest!
Search for LinkedIn Groups using your passions, hobbies and interests as keywords.
For each LinkedIn Group displayed in search results, you have the option to view members in your network who belong to the Group, as well as “similar Groups.”
See which of your connections are members of Groups and find similar Groups.
You can even reach out to your LinkedIn connections and ask them what they think about the Groups that they belong to. This gives you a solid reason to reach out and connect with your network.
LinkedIn Group search is extremely powerful to discover the right Groups to join!
#2: Review the “Groups You May Like” Suggestions From LinkedIn
The easiest way to navigate to the Groups You May Like feature is through your navigation menu bar under Groups. There you will see these options. (The Groups Directory option is the primary search area for LinkedIn Groups.)
The Groups You May Like feature.
When you click on the Groups You May Like feature, LinkedIn will list suggested Groups for you to check out, based on your network connections, profile information, skills and expertise and existing Group memberships. You may also notice some Groups (or subgroups) on this list that you already belong to.
How to Network Using LinkedIn Groups | Social Media Examiner.