Have you ever run a Facebook contest?
Are you wondering if you should use them for your business?
To learn about Facebook contests, I interview Andrea Vahl for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies.She regularly writes about Facebook for Social Media Examiner (in fact she was our community manager for 2 years), and has an alter-ego known online as Grandma Mary.
Andrea shares how a Facebook contest can work for your page and your business.
You’ll learn about the different contests available and what contest apps to use.
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Here are some of the things you’ll discover in this show:
Why should businesses run contests on Facebook?
When it comes to what contests can do for your Facebook page and your business, Andrea is a contest fan girl.
There are many benefits of running a contest and Andrea’s top three follow. You’ll hear the benefits of each and the best types of prizes to give away.
- Help grow the likes on your page and your Facebook presence
- Grow your email list
- Help promote a product you’re selling
Listen to the show to find out how we did a photo contest called Help Me Launch.
Examples of successful contests
Andrea shares a few success stories with Facebook contests and what range of prizes can develop good success.
Andrea helped set up a contest for a client on Facebook called Chocolate for Breakfast. It was a contest where the giveaway was a small box of premium chocolate truffles.
The contest was run for one week. From this, the client got 700 new fans and 400 email addresses. At the time, the page was at the early stages with around 1200 fans. So for the cost of the premium box of chocolates, the client got a huge response.
The Chocolates for Breakfast prize was very well branded with the page.
The contest was on the client’s Facebook tab (like you’re supposed to do), and it required people to like the page to enter.
Discover how a contest on a tab works and what information people need to enter to participate.
It was a sweepstakes contest where you didn’t have to enter any photos, essay or video. It was a random-draw winner with anyone eligible to win.
You’ll hear how it was promoted and the frequency of the posts.
Another client of Andrea’s, Camp Bow Wow, did a contest called Bad to the Bone. They’re a doggy daycare facility and also have home buddies dog training courses that they give away.
Facebook Contests, How to Get Your Fans Excited | Social Media Examiner.