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Ten of the Tiniest Apartments For Sale in New York City | Armonk Real Estate

While we all wait with baited breath for the city-sanctioned micro units to hit the market some time in 2015, there are already plenty of apartments throughout the city worth noting for their extreme smallness. We’ve looked at a number of them before, some impressive, some less so. Just for kicks, let’s take a peek at ten of the smallest apartments for sale in the city right now (based off apartments on Streeteasy that list square footage), starting with this 275-square-foot studio on Macon Street in Bed-Stuy, asking $143,850. All cash required.

This For Sale By Owner in Soho, also 275-square-feet, is asking $295,000, or just over $1,000 per square foot. Good news: it has a bathroom. Bad news: the wall separating the bathroom from the kitchen is about three feet high.

On the Upper East Side, this 300-square-footer has been on the market for almost three years and just upped its price to $750,000 ($2,500 per square foot). The shower appears to basically be a walled-off corner.


Originally listed for $199,000 in October of 2011, this 300-square-foot studio in Murray Hill is down to $145,000, less because of the size than because it comes with a rent-stabilized tenant in place.

This 300-square-foot studio in Yorkville is essentially a short hallway with a bathroom and a kitchen, but props to the brokers for the excellent and un-deceptive photography. It’s asking $279,000.

Someone paid $329,000 for this 300-square-foot pad in Lincoln Square in 2011, and decided they wanted out less than two years later. The price was chopped for the second time last month, down to $324,700.




Massachusetts SJC ruling could further complicate foreclosure disputes | Armonk Real Estate

The state’s top court on Monday ruled in favor of a Canton woman fighting her foreclosure in a decision that puts more pressure on lenders to clean up seizure procedures, but also complicates efforts for borrowers to seek court relief from property take-backs.

The decision adds to several rulings made by the Supreme Judicial Court over the last several years that require foreclosing lenders to have proper paperwork in place before seizing a home.

In this case, the Massachusetts Supreme Judicial Court ruled that the lender, HSBC Bank USA, did not have standing to start a foreclosure process against homeowner Jodi B. Matt because it couldn’t prove that it held the mortgage on her house.

Under state law, foreclosing lenders are required to file a complaint in court under the state’s Soldiers’ and Sailors’ Civil Relief Act. That law offers certain legal protections to those who serve in the military. The lower court judge, Keith C. Long, ruled that HSBC may not have been the legal mortgage holder but had “a contractual right to become (the) holder” and therefore could start the foreclosure process.

The seven-member top court disagreed.

“We conclude that only mortgagees or those acting on behalf of mortgagees have standing to bring service member proceedings,’’ the court wrote in a decision authored by Judge Barbara A. Lenk.

October Prices Lag in the Midwest | Armonk NY Real Estate

Price growth was strong in every region in October, including the Northeast where prices rose more than any other region. However, Midwest prices continued to trail the nation as the recovery is still fragile in the nation’s heartland.

While current quarterly gains are all under 5 percent, October marks the fifth consecutive month of quarter-over-quarter home price growth. Nationally, prices edged up 2.1 percent over the rolling quarter, higher than over September’s rate of growth. The West came in strong again, with quarterly gains of 3.7 percent. The South posted gains of 2 percent over the rolling quarter, according to Clear Capital’s October HDI Market Report.

Previously trailing in quarterly gains, the Northeast saw the largest jump in regional performance. Up 1.7 percentage points from September, the Northeast posted 1.9 percent growth quarter-over-quarter. Price gains across the low, mid, and top tier sectors all contributed to the region’s quarterly improvement.

Meanwhile, in Midwest quarterly growth of 1.0 percent was 0.9 percentage points lower than September’s. The Midwest tends to see quicker shifts in percentage change due to relatively low price points when compared to other regions. But there are certainly states within the Midwest, like Ohio, that have made notable progress. Ohio’s recorded quarterly gains of 1.6 percent are secondary to its more substantial long term price growth of 15.0 percent since 2008.

Today the National Association of Realtors released median prices for metropolitan areas for the third quarter. Prices in Chicago are down 1.8 percent from a year ago; Madison, WI is down 4.3 percent; Bloomington, IL is down 0.5 percent; and Champaign-Urbana is down 3.6 percent.

Yearly home prices in October came in strong. National gains of 4.6 percent are the highest since August 2010, when the first-time-homebuyer tax credit was enticing buyers.

The West posted its first double digit yearly gains since 2006, at 11.4 percent. While the hard hit region showed little signs of slowing down, it has a long way to go. Current prices are still 42.9 percent below the peak. On par with quarterly trends, the Midwest saw yearly gains soften to 1.1 percent. This, in part, reflects higher prices a year ago when the region saw a short uptick.

October year-over-year home prices in the South and the Northeast made headway; each up at least 1.0 percentage point over September, to 4.2 percent and 2.0 percent, respectively. With yearly growth of 6.8 percent, Virginia outpaced its region by 2.6 points.

The highest performing metros are a diverse group. In October, strong markets like Phoenix and Seattle were bested by Atlanta. However, Atlanta is in the early stages of a recovery, highlighted by a relatively high REO saturation rate of 37.8 percent.

Atlanta’s growth of 8.0 percent over the last rolling quarter represents a significant reversal for the market. Even though REO saturation remains the highest on the list, the new found growth was supported by a 9.7 percentage point drop over the last six months.

While trends are improving, Atlanta’s price points are extremely low, with a median price-per-square-foot of just $58. That’s nearly half the national median price-per-square-foot of $107. Even slight shifts in price can have a relatively large impact on percentage change for Atlanta.

Cleveland’s quarterly and yearly gains of 7.1 percent and 4.9 percent, respectively, outpaced national, regional, and state returns

The group of lowest performing metros are a great example of how housing trends continue to differ market by market. While Ohio and Virginia are doing relatively well overall, markets like Columbus, Cincinnati, and Richmond lag behind top performers, though each has posted yearly growth.

And after coming in as one of the strongest 15 markets four times in 2012, Tampa landed on the list of lowest performing metros in October. Over the last year, the low tier segment has been a key growth driver for Tampa. But, losses of 5.3 percent over the last quarter in Tampa’s low price segment (homes selling for $62,000 and less) created a drag on the overall market’s quarterly gains of 1.5 percent. Additionally, Tampa’s REO saturation rose nearly one percentage point over the last quarter. While this market continues to see measured growth, it’s not on the same trajectory as other markets, like Atlanta.

Tampa is a great example of how seemingly small shifts in the status quo can disrupt the momentum of price gains. The housing recovery has been built upon the delicate balance between declining distressed sales and increased buyer activity. Until more of the middle class has access to credit, the recovery will be constrained.

How to Get Started with Social Media Marketing | Armonk NY Real Estate

Social media is changing everything. How we communicate, do business and read our news.How to Get Started with Social Media Marketing

The biggest change to business is that it is democratizing marketing. Marketing is no longer monopolized by mass media, expensive printing firms or marketing agencies that controlled access to your customers and prospective audience.

You are now free to create and publish and market your own 30 second advertisement on YouTube and the world can watch.

Your brand now has its own TV channel

You can publish your own articles and educate your customers with posts created on your blog.

You “are” the publisher.

Then you can engage, distribute and market to your customers and prospects on Facebook, Twitter and LinkedIn.

You  now “own” your marketing distribution platforms and they are called social networks.

You can gain control over your marketing. It is the end of business as usual.

The Challenges

We as humans are slow to change but technology is changing rapidly with the pace accelerating. Radio took 38 years to reach 50 million users while Facebook added 200 million users in less than 12 months.

CEO’s and management are struggling to cope with the pace of the shift. This is also a cultural challenge.

We think that we are competing with a store across the street or in the same suburb but modern logistics, online stores and the social web are creating competitors in Canada, Korea and Hong Kong and across the globe.

Getting noticed in a daily torrent of over 1.5 billion new pieces of content , more than 200 million tweets  and  1.5 million new YouTube videos is like being a grain of sand on the beach.  It is hard to stand out.

Online business and appearing high in Google search results is often touted as easy as printing your own money if you believe the spammers and scammers. The reality is much different but there are ways to move  your brand and business from invisible to visible.

The Solutions

Many businesses still have not noticed the tsunami  wave of change as we move to a digital world. From a distance it looks like a ripple on the ocean. That wave will soon reek havoc unless you have planned for its arrival.

So we need to embrace the world of an increasingly digital and social web. The solutions and answers are increasingly found online.

Accept the fact that most people will find you or your business on a Google search, an email from a colleague or a friend telling you on Facebook.

Social networks and social media are the game changers.

Why Use Social Media Marketing?

The real power of social media marketing lies in its amplification of your message as it is shared on an exponential and low friction web but there are some other reasons why you should step into the social media game.

  • It  accelerates the speed of your brand message and story. Tweets can be sent in a second while publishing a brochure takes weeks.
  • It is networking on steroids (It takes you beyond the Dunbar limitation of 150 connections on a global scale and empowers weak ties)
  • It makes self publishing easy and intuitive
  • It enlists the power of “World of Mouth”
  • It facilitates trust

Any one of these on their own are reason to throw your marketing chips on the table.

Core Social Media Marketing Principles

Social media marketing is not a one way conversation, pushing your product or corporate speak.

It is about creating content that engages and builds online tribes that crowd source your marketing and online conversations.

There are also some core principles in building a long lasting social media marketing foundation that will survive a Facebook meltdown.

  • Create “Liquid” (Content that flows and is easily shared) and “Linked” (content that is linked to your core brand values) content
  • Publish to multiple social networks with your core content residing on your website and blog.
  • Create compelling “Multi-Media Content (not everyone wants to read a 400 word article but would view that same content on YouTube or Slideshare)
  • Embrace visual communication marketing with images and videos published on Facebook, Google+. Pinterest or Instagram
  • Make it easy to share with sharing buttons for Twitter, Facebook, LinkedIn, Pinterest and Google+

This will provide the bedrock of compelling contagious content that will be shared and will bring your customers and prospects back for more. These digital assets will be indexed by Google and other search engines that will provide enduring and long lasting benefits.

The Two Step Social Media Marketing Program

Social media marketing is not a one trick pony and approaching with the singular tactic of  just publishing a Facebook Page is a risky approach and will not produce any substantial benefit.

Firstly create a social media marketing strategy that defines your audience and marketing goals

Secondly implement tactics on multiple social media channels that set out to deliver on achieving results congruent with that strategy.

You only need to look at the approach taken by the Old Spice brand which was one of  the best integrated social media marketing campaigns in recent memory to realize what power a multi-channel and multi-media social media marketing strategy can bring to the table.

Some tips and tactics for social media marketing.

  1. Blog – Create a home base for your content that you own
  2. Facebook – include visual content when publishing to your timeline and use it to build engagement with your fans
  3. Twitter – Learn the art of the headline as you only have 140 characters to tweet (including the link)
  4. YouTube – Create short videos (2 minutes was the norm but Old Spice videos moved the gateposts and 15-25 seconds is much more common
  5. LinkedIn – Embrace the power of “Groups” on LinkedIn to position you as an expert and thought leader
  6. Slideshare – Make your PowerPoints a visual marketing medium that people will download share and embed
  7. Pinterest – Create boards that suit your business product categories and have some visual sharing fun
  8. Instagram – Make it personal and humanize your brand as social media is about being human

Just one tip to finish. Keep giving away free content till it hurts!

Be Patient

Social media marketing is not a quick fix but needs to be built on the premise that a long term approach will build an online brand asset that keeps on giving long after your first tweet or YouTube video is published.

You will need to persist and continue to publish and build tribes and keep them nourished with content that educates, informs, entertains and inspires.

It is like building a home “one brick at a time”

Want to Learn How to Market Your Business and Brand on Social Networks?

My book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media”will show you how.

It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.

I also reveal the tactics I used to grow my Twitter followers to over 115,000.

You can download and read it now.

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Homebuying wish list lets buyers see the big picture | Armonk Realtor

“I’ll know it when I see it.” “This doesn’t feel like home to me.” “Someday the right one will come along; I’ll keep looking until it does.” “It’s going to be my home; it has to feel special.”

These comments are typical of buyers who’ve looked for a while but haven’t committed to buying. The objections sound sensible. Yet, they could be excuses not to buy.

Homebuying is not for everyone. It’s a major commitment and is often the most expensive purchase most people will make in their lifetime. It’s understandable that some buyers approach the home search with reservations.

You’ll save a lot of time and energy if you can determine if homebuying is for you before you start looking. Then for the best result, approach the house hunt methodically and with the understanding that it will take time.

The first step is to make a list of all the features you need and want in a home. Think about your current home, and others that you’ve lived in. Consider what you liked and disliked about them.

The next step is to prioritize the list distinguishing what you must have and what you’d like to have. You’re unlikely to find all of the items on your list in one home.

HOUSE HUNTING: It will help to prioritize your list if you look at some homes for sale in your price range and in the areas where you’d like to live. Visiting Sunday open houses or looking at listings online can help you to familiarize yourself with the local inventory if you haven’t already selected a local real estate agent.

You may find that some of the items you’d like to have in your home don’t exist in your target area. For example, let’s say you want to live in a neighborhood of charming older homes that are close to shops and transportation. You also want a two-car attached garage. Smaller homes built in the 1920s or earlier usually don’t have two-car garages.

This is where compromise comes into play. If the older, conveniently located neighborhood is high on your wish list, you will need to be willing to settle for a one-car garage, or perhaps no garage. If the two-car garage is a must, you may need to consider homes that were built more recently, and are not as conveniently located.

As you’re looking at homes for sale, try to see beyond the seller’s décor and the staging. A well-staged home can mask floor plan defects. It can be misleading in terms of what you need in a home. For instance, a first-time buyer made the mistake of buying a home that was staged so well that she didn’t realize that there was no formal dining room and no eating area in the kitchen.

On the other hand, you may be tempted to turn down a home that’s staged to appeal to the widest audience but appears not to suit your needs. Let’s say a home has three bedrooms but no home office. If you need only two bedrooms, you could use the third bedroom as an office, even though it’s not represented that way.

The best way to see a home you’re really interested in is with your agent. Many buyers aren’t good at visualizing a home any other way than how it’s shown. An experienced agent should be able to show you how you can adapt a home to your needs.

It’s often hard to make a good assessment of a home you’re serious about at a Sunday open house. Have your agent take you back for a second or third look.

THE CLOSING: Bring your wish list and discuss the pros and cons before you make a final decision.