It’s no secret that in today’s business world, companies must constantly produce new content. But are you producing quality social content with a WOW factor that gets you found? The truth is it’s really not that hard to do. There are so many options to consider when it comes to creating quality content that stands out in a crowd. Blog posts, videos, eBooks, whitepapers, webinars, social media updates, Slideshare presentations…just to name a few. It just takes time, the right dedication and effort.
When done consistently and correctly, quality content will improve search engine rankings, drive new traffic to websites and nurture leads into customers for years to come. Below are 10 tips so that you can start creating killer social content with a WOW factor that gets you found!
Keep up with information relevant to your industry. Setting up RSS feeds, subscribing to industry newsletters and setting up Google Alerts on branded and non-branded keywords are all ways to keep up with news relevant to your industry. You can take these industry articles and create social content with your own spin that identifies trends your clients would be interested in reading and learning how it will affect them. For example, I might create a series of blog posts covering recent Google algorithm updates to teach potential clients about the changing needs and challenges of content marketing and SEO for their business.
Social media conversations are a reflection of your brand. Therefore, it’s important that you monitor and engage with your audience to humanize your brand and let them know you care about them and their needs. Tools such as Hootsuite and TweetDeck can help you manage, monitor and measure your social content marketing effectiveness. Below is an example of engaging social content in Twitter from Celsius, a healthy energy drink company. This is a great example of a company engaging with a customer, making this person feel important which in turn humanizes the brand.
Gone are the days when content is just written by CEOs and managers. Everyone in your company can write social content around their individual areas of expertise. Create an editorial content calendar that maps out who writes what and when. An editorial calendar really keeps things organized and lays out your content strategy and plans. My area of expertise is SEO and content marketing, so I contribute blog content around topics such as how social media affects SEO results and Pinterest marketing tips. You could have your sales staff create a short video series on how best to choose the products and services you sell. You might even post Q&A with some of your customers like IT business and consulting services firm Tribridge did and how they benefit from your products and/or services.
When it comes to writing, sometimes you just feel tapped out for ideas. Or maybe you have an idea or concept but don’t know how to put it into words at the moment. Keeping a content backlog helps to save your ideas so that you can come back to them at a later time and write then. Keep bullet lists, product reviews, videos, photos, how-to guides and interviews in your backlog so you can write more social content pieces at a later date.
It’s perfectly alright to take content you’ve written in the past and republish it as a fresh, new piece. It saves time, resources and provides an updated spin on a topic. Add a short video and provide updated content to an old whitepaper. Use questions taken from a webinar or presentation to put together an eBook. Turn videos into blog posts or a blog post series. Turn one piece of social content into as many formats as possible – turn a whitepaper into a YouTube video, a shortened Slideshare presentation, a blog post series, a webinar. The possibilities are endless!