Inch upon inch of snow is piling up, and the desire to stay home curled up by the fire is becoming harder to turn away from: welcome to winter.
But despite continued snow flurries, home shopping is still growing.
According Zillow’s (Z) latest report, the online real estate marketplace reached a record number of unique users in January 2014, soaring to 70 million.
So how can real estate agents capitalize on this secret fountain of potential homeowners?
Zillow Real Estate Expert Brendon DeSimone outlined three tips for sellers and agents looking to sell a home during winter season.
One of the biggest points DeSimone emphasized was the need to have strong online photos of your house. Especially during the winter, buyers are shopping online all day.
“Nowadays, you only have one shot to make a good impression, which is your web appeal,” DeSimone explained.
Before, a seller would only have to worry about whether the house had good curb appeal.
“Now your first impression is on the web. Spend as much time and money for the photo shoot as you would for the first open house,” he said.