Rental listing site RentHop thinks it can entice landlords and real estate brokers into using Bitcoin by slashing its listing advertisement fee if they pay with the digital currency.
Users must currently pay $2 to post listings on RentHop, which covers New York City, Boston and Chicago, and has plans to expand nationally.
But as of this week, if brokers and landlords use Bitcoin, they’ll have to pay only 0.833 milli-citcoin (1/1000th of a bitcoin), or $0.76 at today’s exchange rates. That represents a 60 percent discount off the rate that RentHop will continue to charge advertisers who pay in dollars.
“RentHop has always catered to early adopters exploring innovations in real estate,” said RentHop CEO Lee Lin in a statement. “Over the years we’ve noticed the most successful landlords are the ones who proactively seek out and embrace new and disruptive platforms. Bitcoin users are exactly the type of participant we welcome to our marketplace.”
RentHop intends to reduce the exchange-rate volatility of owning Bitcoin for customers by maintaing the exact number in bitcoins that it charges unless Bitcoin’s dollar value changes by more than 30 percent.
Lawrence Zhou, co-founder of RentHop, breaks it down for us:
– See more at: http://www.inman.com/2013/12/16/bitcoin-now-accepted-by-renthop/?utm_source=20131216&utm_medium=email&utm_campaign=dailyheadlinespm#sthash.UtWNx7SJ.dpuf