Are you using Facebook ads to drive traffic to your website?
Did you know that when people share your website content on Facebook, you can turn that shared content into a Facebook ad?
You can do that with Domain Sponsored Stories.
Domain Sponsored Stories are inexpensive and easy to run, and you don’t need a Facebook Page to start a campaign.
In this blog post, you’ll learn what Domain Sponsored Stories are and how you can create your own today.
What Are Domain Sponsored Stories?
A domain is a website that you control.
A Sponsored Story is a Facebook ad that promotes the action performed by a Page or user’s friend, follower or fan.
A Domain Sponsored Story, then, is a Facebook ad that will promote a Facebook user’s interaction with a website that is under your control.
What Do Domain Sponsored Stories Look Like?
This Domain Sponsored Story came from my friend Emeric, but it could have just as easily come from a public figure I follow or from a Page that I like.
As you can see, the only difference between this Domain Sponsored Story and a typical post is the “Sponsored” tag at the end.
Why Create a Domain Sponsored Story?
Domain Sponsored Stories are low-maintenance ad units and you can run them in the background to constantly drive traffic to your website. Here are a few reasons to use them:
- Increase the reach of your blog posts.
- Increase traffic to product Pages and impact revenues.
- Reach users who missed content the first time. Hopefully you understand why you should promote your Page content to reach fans who may have missed it the first time. Only half of your fans are on Facebook every day and even then, they’re active during a small window. The same holds true for users catching their friends’ content. Promote a user’s interaction with your website and more of their connections are likely to see it.
Advertising through Domain Sponsored Stories does not override your privacy settings.
If you share a post from ABC.com and that share is turned into an ad, only the people who were already eligible to see the original share will see it in an ad.
The Limitations of Domain Sponsored Stories
- Someone may share a post using an unflattering comment. You may spend money to help promote that post because you cannot choose which share to promote or not promote.
- If you have a low-traffic website that gets very few shares, Facebook has little share activity to turn into ads. Whether you reach your daily budget or not is partially dependent upon the volume of daily share activity from your website. You need users who are already sharing your website content.
- Domain Sponsored Story ads do not lead to increased Page likes. Depending on what’s shared, they may not lead to sales or conversions. They only lead to increased website traffic.
You’ll need to determine whether the benefits of Domain Sponsored Stories outweigh the limitations. As someone who owns a website that turns traffic into revenue, I find them extremely useful
How to Drive More Facebook Traffic to Your Website | Social Media Examiner.