When author and small business expert Steve Strauss was commissioned to write the third edition of the best-selling Small Business Bible, his publisher asked if enough had changed in the business world since the 2009 second edition debuted to warrant a new installment.
Short answer? Hell yes. “The only social network around when I wrote the last installment was Myspace,” he laughed when he stopped by FORBES this week to discuss the release and a new survey revealing new insights into the ways small businesses should (and are and in many cases aren’t) using social media in their marketing efforts.
“Hands down, the biggest mistake small businesses are making on social media is not using social media,” he says, pointing to a stat from the recent STAPLES study that found that while most small business owners want to use social (in fact, on a wish-list of small biz marketing entrepreneurs rank amassing Facebook FB +1.4% friends above a Super Bowl commercial) and know they should be using social, more than a quarter haven’t considered how it can help their businesses and an equal number consider themselves novices.
To quote Seth Godin, “How can you squander even one more day not taking advantage of one of the greatest shifts of our generation,” Strauss writes in his book on the imperative for small business owners to embrace social. To that end, he shared with FORBES three clear
Making Social Marketing Make Sense For Small Business – Forbes.