Wondering what works and what doesn’t for your Facebook page?
Or are you overwhelmed with all of the Facebook tactics you read about?
No matter how long you’ve had a Facebook page, it’s good to review some of the basics for creating a page for your business.
This article includes six simple tips that will make you a more effective admin and make your page more professional starting today.
#1: Check Your Wall-posting Preferences
Does your page get a lot of, ahem, critical commentary on its timeline? Or maybe just more than you have time to deal with easily? If so, it might be time to set your page’s Posting Ability tab so that only your page admins can post.
Here’s how: Choose Edit Page from your Admin panel. Then choose Edit Settings.
From there, edit the Posting Ability tab and decide if you want everyone to be able to post on your page, or if you want to allow only your page admins to post.
You can adjust the posting ability to fit your page’s needs.
While I normally advocate allowing open access to a page, and even leaving negative posts up so your customers and future customers can see how you deal with criticism, for some businesses it’s just simpler to let people message you privately if they have an issue. Setting to “Posts by Page Only” also prevents Facebook users from spamming you.
#2: Use Insights to Determine What’s Working for Your Page
There are two basic types of Facebook page admins: Those who post based on hunches as to what motivates engagement, and those who look at Facebook’s Insights to see what actually drives engagement.
Checking Facebook Insights will help you give your fans what they want. For example, if you notice that the posts with images have better reach and engagement than those that are text only, try removing the images to see what happens.
Since Facebook is always messing with EdgeRank, it can seem like just when you have figured out the formula for engagement, something changes. Checking Insights will help you stay on track, no matter what algorithmic changes Facebook throws your way.
A few months back, Facebook did a complete overhaul of Facebook Insights and Jon Loomer wrote a nice article for Social Media Examiner that walks you through the latest features.
#3: Assign Admin Roles
Facebook allows five different administrator roles: manager, content creator, moderator, advertiser and insights analyst. Each role has different capabilities—only managers have the ability to change each admin’s role. Facebook makes all admins managers by default.