Not too long ago a reader asked me how to use Instagram hashtags within a social strategy. Well even before she asked me that question I was thinking of a bigger question: In which ways can a marketer use Instagram in social media marketing?
Here are 9 key points in marketing with Instagram. Since marketing is not holistic for any company, product, or situation, I encourage you to read these points and comment below if you want to expand on any ideas raised, or especially if you disagree. I am open to anyone’s thoughts and questions and will always respond quickly, with a value of One Billion dollars and 80 million users Instagram can’t be ignored.
Nine Points on Marketing with Instagram:
1: Don’t rely just on Instagram
When forming your social media strategy Instagram is a great mobile marketing tool, but it is not the only tool. By design Instagram works best in conjunction with other sites. Especially visual friendly content sites like Pinterest, Tumblr, and Facebook, as these sites also offer the best viral impact for sharing and discussing photos.
2: Involve your Community
As with any social media campaign not only should you reply on your own pictures, you should reach out liking and commenting on their photos too, especially if they mention your product or brand. As we have seen before customer service through social media can be a great way to retain a customer who is having a problem.
Create contests, scavenger hunts, and other promotions that encourage your community to display your brand on their photo feed and on their other connected social media networks.
3: Let Your Community See Behind the Curtain
Often examples of companies and people doing great jobs marketing with Instagram have a few things in common. They’re active, they post interesting pictures, they engage their base, and they show people the world beyond the faces at the counter.
Personally my favorite examples of this are:
- @BarackObama which shows many pictures not only of President Obama at political rallies, but also more to my point the faces of the volunteers that make campaigns like his possible.
- @Starbucks is also a great example and has been referenced by many marketers for their use of Instagram. Often their pictures range from their brand to the fields in which the coffee beans are grown.