There are quite a few new things you can do to enhance your Facebook page that many real estate agents or brokers are not taking advantage of. These little things can make a huge difference in maximizing your Facebook efforts on your business page.
1. Schedule your posts
You now have the ability to schedule posts in the future (or to backdate to add to your timeline). I find this particularly useful. At Inman, we try to stick to posting to our Facebook pages no more than three or four times a day for maximum engagement, so if there is something important to post, we post it for the next morning — many times early like between 6 and 8 a.m. or in the evening around 9 p.m. By being able to schedule posts, it allows you to still get your update out, but during a time in which you may not be right in front of your computer.
2. Set up push notifications to your phone via the Facebook pages app
This is a super-easy way to have Facebook page notifications pushed right to your phone so you can easily respond to comments or questions. If you haven’t downloaded the Facebook Pages app yet, I highly recommend it. It is very simple, lightning fast, and is the most useful for quickly responding to comments.
3. Reposition photos
You now have the ability to reposition a photo on your business page Timeline to make it look better and not be cut off! Also, you can click the star button to highlight the photo, and then it will stretch the width of your Timeline.Article continues below
4. Adjust the title and/or description of a link
This feature has been around for sometime but I hardly see anyone using it. This is a great way to adjust the title of an article or description if it isn’t compelling!
5. Quickly view how effective each post is
Underneath each status update, you can click to see how many organic clicks (fans) you had, and viral clicks (friends of fans). This will really help you gauge which content is most effective on your pages