Here are some of the more interesting social media marketing stories from the past week.
Beer Drinkers Turn to Social Media at Safeco Field
If you’ve ever been to a baseball game, you’re probably accustomed to beer vendors walking up and down aisles. Now at Safeco Field, home of the Seattle Mariners, you can tweet to have beer delivered to your seat.
GameStop Opens a Facebook Store
GameStop opened its Facebook store on Thursday, offering unique content to its 1.8 million Facebook fans including the ability to pre-order games for guaranteed in-store pickup. This comes a month after Warner Bros. began offering rentals through Facebook and may be the start of something new with social gaming.
Walmart is the Least Loved Department Store on Social
The retail giant can’t seem to catch a break lately. On the eve of a sex discrimination class action lawsuit, social media users ranked it as the least loved US department store. Read on to find exactly how badly they’re doing.
PepsiCo Talks Social After Soda Brand’s Fall
Pepsi has fallen to third in the soda rankings behind Coke and Diet Coke. Some have pointed to its focus on social media and de-emphasis on traditional advertising. However, PepsiCo’s global director B. Bonin Bough does not blame their social efforts for their decline in sales.
Read More: Lifestyle