Improving the trains
While making the trains run on time is a good thing, making them run early is not.
If you define success as getting closer and closer to a mythical perfection, an agreed upon standard, it's extremely difficult to become remarkable, particularly if the field is competitive. Can't get rounder than round.
In general, purple cows live in fields where it's possible to reinvent what people expect.
Posted by Seth Godin on April 22, 2011 | Permalink
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