There is a lot of advice out there about what to include in your Facebook personal profile, but how about what NOT to include? There are a number of things, but the most important thing is not to include any other words in your name. You should not include your company name or title. Too often, I see a personal profile that says something like: “Jane Smith, Realtor.”

Facebook personal profile – do not include any other words in your name

There are two reasons not to do this:

1. It is against Facebook’s terms of service to have your name on your personal profile be anything other than your name — this includes titles.

2. It is also against Facebook’s terms of service to use a personal profile primarily for business.

If you want to primarily promote your business on Facebook, you should start a Facebook business page . This is the perfect place to showcase listings, market reports, client success stories and everything related to your business.

However, you can smartly talk about your business on your personal profile by sharing exciting moments — like when a first-time homebuyer closes on her first home ever, or the moment you give a homeowner the keys to her new home. These moments are some of the reasons you love being a real estate agent and are perfectly appropriate to share on your personal profile alongside personal interests.