So you’ve started using Pinterest to promote your blog. Congratulations!
When I started using Pinterest to promote my business, at first I was just happy uploading cool-looking photos. But after a few days, I realized that unless I established a clear strategy for my Pinterest activities, I’d be wasting a lot of time and I wouldn’t be able to delegate this social media activity to my assistant.
The reality is that Pinterest is a phenomenal tool for retailers, but if you’re a blogger or content marketer who uses words more than pictures, generating buzz using Pinterest may not be as easy.
From my experience, Pinterest can be a colossal waste of time. I mean it takes time to source all these photos on the Internet, and you also need to write descriptions for each of the photos you upload, and you also need to make sure you optimize everything you do to ensure the traffic comes back to your site.
But once I realized I could promote my YouTube videos on Pinterest, everything changed!
I’ve spent a lot of time, effort and energy building my YouTube channels and I’ve made sure each video we upload is optimized and takes viewers to a page where they can sign up to be added to my blog’s mailing list. Pinterest lets me capitalize on all that work, through a different medium. It’s become one of my favourite social media platforms to share videos from all four of my YouTube channels.
Adding your YouTube videos to Pinterest is quite easy, but if you’ve never done it before, I’ll share a few key points that will take the guess work out of the equation for you! Here are ten quick steps to getting your YouTube videos onto Pinterest.
1. Make sure you have an active YouTube channel
Pinterest is already set up to easily and quickly fetch videos from YouTube, but to use the functionality, you’ll need to have your own YouTube channel to make this work.
2. Make sure your videos are branded
Pinterest users don’t need to leave Pinterest to view YouTube videos. Once you click on any video link, it automatically opens inside the Pinterest platform. This is why branding your videos is so important.
By “branding” I mean that you should always have a branded intro and outro to your videos, and you should also make sure that you add an image watermark or a URL to make it easy for people to work out where the video comes from, and to click through to your blog.
3. Create a Pinterest board specifically for your YouTube channel
When you’re naming your board, make sure you take search engine optimization into consideration. Pinterest can bring you traffic from both inside its own community and from Google. That said, you’ll need to take the time to do a bit of research to find out which are the most appropriate keywords you should use.
4. Grab your YouTube embedded link
To crop your video into Pinterest, you’ll need to fetch your embedded link from YouTube. Right below your YouTube video, you’ll find a Share button. Click on that, and you’ll automatically see a dropdown box that contains a link.
A word of caution: there are two types of YouTube embedded links. There’s a shorter one (which is the first one you see), and a long link (which is hidden). Pinterest will reject the short link because the system sees it as spam. You’ll need to fetch the longer link.
5. Upload a new pin
In order to add a new video to Pinterest, you’ll first need to add a new pin, then copy your YouTube embedded link into the Add a pin box, like so:
6. Select the appropriate board
Remember in point #3 I suggested you create a board specifically for your YouTube videos? Well, once you’ve uploaded your video, you need to select the board you want your video featured on.
7. Add a description
You have 500 characters with which to describe your video. Make sure the copy is inviting, and that it includes a number of keywords related to your blog.
8. Add a link to your blog or squeeze page
You should also add the complete URL for your blog or squeeze page to the description box. This won’t just give your blog a backlink from a trusted source, it’s also a great way to make it easy for people to easily get to your blog or squeeze page.
By making all links active from the description box, Pinterest makes it easy for you to build a strong community of loyal followers!
9. Automatic sharing on Facebook
If you sign into your Pinterest account (the same holds true if you sign in using your Twitter account), all of your updates will automatically be added to your Facebook personal profile. Pinterest has systemized sharing content from their platform to other social media platforms, which, again, makes our lives easier!
10. Rinse and repeat
Now that you’ve added your first YouTube video to Pinterest, make sure you keep up a consistent flow. My assistant ads one new video each week to my Pinterest account.
Here, we’ve talked about uploading YouTube videos to Pinterest, but you can also upload videos from Vimeo and pretty much any other video directory.
There are a few undeniable advantages to adding video to your Pinterest account:
- Your YouTube videos get a backlink from a trusted source, which helps increase the ranking of your entire channel.
- Your video appears in three different locations on Pinterest: on your board, on the Pinterest homepage where all your followers can immediately see it, and also on the Videos page on Pinterest.
- If you log into your Pinterest account via your Facebook or Twitter account, your new uploads are automatically shared on your personal Facebook account or your Twitter account!
Of course the best advantage of them all is the fact that you get to expose your content to new followers easily and simply!
Pinterest is just like any other social media platform: you need to go in with clear objectives, and you need to make sure your messages target the audience you want to attract.
That’s exactly why I love Pinterest’s automatic integration with YouTube—my videos act as a screening process for my business. Allowing potential clients to qualify themselves is a brilliant time-saver for me.
Pinterest users who land on your videos will know very quickly if your message resonates with them and from your YouTube channel they can make their way to your blog, site, or squeeze page.
Are you using video on Pinterest? How’s it working out? Tell us your thoughts in the comments.