Email Review: Trulia [Screencast]

I first discovered Trulia in February 2009 when my wife and I were trying to sell our home in Durham, NC. We found our realtor using Trulia and I tweeted Rudy to let him know (and say thanks). Rudy and I ended up connecting and he even blogged about my experience trying to use Twitter to sell our house.

Even though I am not in the market for a new house, I’ve stayed in touch with Rudy and have been receiving the Trulia emails for over two years. I’ve watched as their email campaigns have evolved over time to incorporated Share With Your Network (SWYN) and other social features.

I figured it was about time to review their emails. Below is a screencast of an email I received from Trulia yesterday. I break down the anatomy of the email from the subject line to the preheader to the main call to action. I share what I like as well as offer some suggestions for Trulia. Note: The suggestions provided do not take into account actual results nor do they factor in Trulia’s email marketing goals as I don’t know either.

Check out the screencast below and let me – and Trulia – know what you think.

Having trouble seeing? Try going directly to YouTube.

If you are interested in viewing other Email Reviews I’ve recently done, including Backcountry.com, Burton Snowboards, McCormicks Spices, or HootSuite, they are all on Screenr.

Would you like a free review of a recent email you’ve sent? Leave a comment below and I’ll connect with you. Note: We are working on a more formal process to submit emails for review. Stay tuned!

DJ Waldow
Director of Community, Blue Sky Factory

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This entry was posted on Friday, April 22nd, 2011 at 7:02 am and is filed under Email Review. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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