Facebook’s advertising practices are, once again, under scrutiny.
This week, Gov. Andrew Cuomo called on the Department of Financial Services (DFS) to investigate Facebook’s ad practices that, according to reports, allow New York state-regulated advertisers to exclude consumers—even those looking for housing—through zip code information, based on classifications including race, sex, disability, national origin, religion, and familial status, the Daily News first reported.
“Facebook touts its advertising platform as a powerful means for housing and housing-related advertisers to reach desired consumers,” a statement from Cuomo’s office reads.
“The allegations against Facebook advertisers are extremely troubling and fly in the face of everything that New York stands for,” Cuomo said in a statement. “I am calling on the Department of Financial Services to investigate these claims and help ensure that New Yorkers seeking housing for themselves and their families are not discriminated against in any way.”
In March, following several legal actions, the American Civil Liberties Union (ACLU) announced a civil rights settlement with the tech giant as it vowed to take steps to ensure that advertisers could not discriminate when sending credit, job, and housing ads to users.
“As the internet—and platforms like Facebook—play an increasing role in connecting us all to information related to economic opportunities, it’s crucial that micro-targeting not be used to exclude groups that already face discrimination,” Galen Sherwin, senior staff attorney at the ACLU, said in a statement.
Also recently, on the federal level, the Department of Housing and Urban Development sued Facebook for allegedly violating the Fair Housing Act through its advertising practices.