Detail from map-based search results on Redfin.com using map data from Google.
Maps and real estate websites seem to go hand in hand.
It only makes sense, I suppose.
Everyone wants to know where the house is, what the neighborhood is like, how far it is from stuff, and so on.
A map is one of those crucial bits of information display that gives a wide variety of context about one of the things we assume people are looking for when they’re on a real estate website: the house.
In this way I suppose it could easily be argued that maps are a sort of data visualization tool. They take a handful of variables and plot them using symbols to show relationships.
There is even a little bit of standardization to them. That’s why we can look at a Rand McNally road atlas and Google Maps and figure out that both are maps and that we use them to get someplace.
– See more at: http://www.inman.com/2013/05/22/are-maps-obliterating-your-visual-branding-efforts/#sthash.tiqYsoA7.dpuf
Are maps obliterating your visual branding efforts? | Inman News.