Daily Archives: August 9, 2013

How to Use Facebook Power Editor, a Detailed Guide | Bedford Realtor

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Are you looking for a better way to manage your Facebook ads?

Do you want access to new Facebook advertising features as soon as they’re available?

Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.

In this article I’ll show you what Power Editor is, explore its benefits and show you how you can create campaigns using Power Editor.

What Is Power Editor?

The most powerful way to target your ideal audience on Facebook is with Facebook ads.

But clicking the “Boost Post” button and using the self-serve ad tool only scratches the surface. If you want to thrive and direct profits with your Facebook ads, you need to use Power Editor.

facebook power editor

Use Power Editor to have full control over your Facebook advertising.

Power Editor is a free browser plugin created by Facebook that lets you bulk-edit your ads. It was initially created as a Chrome plugin. Although it does sporadically work in other browsers, you’ll likely want to use the Chrome browser when working with Power Editor.

Go to Facebook.com/powereditor to test your browser or install the plugin.

But Power Editor is much more than just a bulk ad editor. It has many advantages over Facebook’s self-serve ad tool used by the vast majority of Facebook advertisers.

Here are the benefits of using Power Editor for your Facebook ads.

#1: Get Access to Latest Features

partner categories

Partner Categories is a feature available within Power Editor.

When Facebook rolls out new advanced features, they’re sent first to the Facebook ads API (which goes to third-party tools) and Power Editor. As a result, marketers using Power Editor tend to get these features well before those who use the self-serve ad tool exclusively.

Here are some examples of features you can currently find in Power Editor, but not in the self-serve ad tool:

Partner Categories: Facebook has partnered with three data-mining companies (Axciom, Datalogix and Epsilon) that collect mounds of data on users related to purchase history and lifestyle. Facebook uses this data to let advertisers do some powerful ad targeting with more than 500 categories.

 

 

How to Use Facebook Power Editor, a Detailed Guide | Social Media Examiner.

1 in 3 buyers would bid above asking price | South Salem Real Estate

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One in 3 buyers are willing to bid higher than a home’s asking price, according to a survey conducted by Trulia in partnership with Harris Interactive.

That was just one of several other findings of the survey that appear to show that homebuyers are feeling the squeeze of market conditions that are significantly altered from those of a year ago. At the same time, they capture improved sentiment towards the housing market.

Today’s tight home inventory appears to be pushing some buyers to use aggressive tactics to beat out competing buyers, the survey found. In addition to a third of buyers being willing to make above-market offers, 1 in 4 said that they would offer to pay a seller’s closing costs.

“Tight inventory means slim pickings for buyers. Even though inventory is starting to expand, and rising home prices should bring more for-sale homes onto the market, people who actually want to buy within the next year are feeling the pressure of competing buyers and limited inventory,” wrote Trulia Chief Economist Jed Kolko in blog post about the survey.

Also seemingly a symptom of today’s limited housing stock, homebuyers who plan to buy within the next year said that finding a home that they like is their biggest worry.

And highlighting two other defining characteristics of today’s market, consumers who said they might buy someday indicated that their two greatest fears were that mortgage rates and home prices would rise further.

– See more at: http://www.inman.com/2013/07/25/one-in-three-buyers-would-bid-above-asking-price/#sthash.rgSe8GhB.dpuf

 

 

1 in 3 buyers would bid above asking price | Inman News.

Local Housing Prices hit 31-Month High | Cross River Real Estate

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A significant jump in July home prices and leap in housing inventory are the latest statistics confirming that the Rockford real estate market is realizing the return of home sellers.
The three-month rolling average price hit $113,178 in July, the highest monthly average since $117,520 in January 2011.
The July 2013 price was up slightly from $112,679 in July 2011. However, this marked seven out of the last eight months of year-over-
year price increases.
Housing sales were up 2.7 percent in Winnebago, Boone and Ogle Counties from 364 home sales in July 2012 to 374 home sales this July.
Year-over-year monthly sales have been up 10 out of the last 12 months.
“This extended run of year-over-year sales gains shows the drive to own a home is powering the Rockford housing market,” said Steve Bois, CEO of Rockford Area Realtors.
“Rising home prices fuel the selling market because existing home owners feel more secure about selling their current homes at a profit and moving up to bigger houses.”
Rockford area housing inventory reached 2,093 homes in July, the highest all year and marking the first time properties hit the 2,000 level this year.
“Enthusiasm on the part of buyers shows no signs of flagging,” Bois commented, “and add to that the addition of more than 100 sellers to the market. This indicates that both buyers and sellers believe the time is right to get into the market.”
Driving sales are the return of two key home buyer groups: millennials and move-up buyers.
Almost a quarter of now-married millennials purchased a home with their current spouse before their wedding, according to Coldwell Banker’s new Mortgage and Homebuying study.
By comparison, just 14 percent of those 45 and older purchased a
home with their current spouse before marriage.
Rising Rockford housing inventory levels indicate the return of sellers to the market.
“Existing home owners looking to purchase a better or larger home are coming back in the housing market,” Bois remarked.
“Move-up buyers coming back into the market is a true sign of housing recovery and economic growth.”
Bois said inventory should continue to expand as existing homeowners put their homes on the market, giving first-time buyers more opportunities to find a suitable home.
New national research confirms this move. Nearly half of Americans (47 percent) say they feel more comfortable purchasing a home today than at any other time in the past five years, say results of a survey by Mayflower Research.
“The data reflects an easing of the wariness Americans have felt in recent years following the housing bubble.” Bois said.
“The top two reasons for a delay—economic instability and declining real estate market—are now falling by the wayside. Americans
have rising faith in the housing market.”

 

Local Housing Prices hit 31-Month High.

Home Sales Cool Down as Summer Heats Up | Bedford Hills Real Estate

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Sales in the nation’s fastest markets are slowing down as inventories rebound. In June fewer homes went under contract within one or two weeks of being listed, continuing a slowing pattern that began in April.

In June, 30.5 percent of homes went under contract within two weeks of being listed, down from 31.9 percent in May. The 1.4 percentage point drop was the largest seen in the US housing market since December 2012. Nineteen percent of homes went under contract within one week in June, down from 19.9 percent in May

The June slowdown follows three months of gains in the number of homes for sale and the subsequent easing of competition among homebuyers. Additionally, the interest rate hikes that began in May led some active homebuyers to take a step back from the market and reassess what they could afford while others were deterred from entering the market. As a result, homebuyers who were committed to continuing their home searches felt a reduced sense of urgency to submit an offer within hours of a home being listed for sale.

“Even though Bay Area listings are now receiving a fraction of the number of offers they did just a couple of months ago–five to eight instead of 30 to 40–homebuyers are still acting quickly when they see a home they like,” said Redfin San Francisco area manager Charmaine Frank. “Offer deadlines are becoming less common, but buyers are still anxious to get their offers in early to find out if they have a chance, or move on.”

Silicon Valley (San Jose), CA was the fastest-moving market, with 52 percent of new listings under contract within two weeks, a slowdown from 58 percent in May.

Las Vegas and Philadelphia were the slowest-moving markets in June, with 11 percent and 9 percent of homes under contract within 14 days of their debut.

 

Home Sales Cool Down as Summer Heats Up | RealEstateEconomyWatch.com.

Housing helps jobs with increased construction employment | Bedford Corners Real Estate

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What’s happening in housing is often an indicator of what’s happening in the economy. According to a report released today by the Department of Labor, the economy created 162,000 jobs in July, missing forecasted estimates. In other words, housing is helping jobs more than jobs are helping housing.

Trulia (TRLA) Chief Economist Jed Kolko noted that, despite a slow quarter for construction activity, residential construction employment continues to outpace employment overall. Year-over-year, residential construction is up 4.5% — ahead of overall national employment growth of 1.7% — an indicator that housing is putting more jobs on the market.

From its previous peak, construction employment is down 38%, while construction activity has dropped 56% from its previous peak.

However, job growth remains slugging for young adults, who are key to household formation, and job growth remains behind normal numbers in the metros that were hit hardest in the housing bust, aka the job market isn’t improving enough to give a strong boost to housing demand.

 

 

Housing helps jobs with increased construction employment | 2013-08-02 | HousingWire.

Home prices continue to ramp up nationwide | Armonk Real Estate

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Representing a new post-bubble high, Las Vegas experienced a 31.2% jump in annual home prices in July, becoming the first metro to surpass 30% growth since the beginning of the recovery.

In the latest home data index released by Clear Capital, July home price trends continued to be strong both nationwide and when broken down between the nation’s four major regions.

Nationally, home prices grew 9.3% from last year, and were up 1.6% over the previous quarter. Interestingly enough, national home prices remained 33.4% below peak values, indicating the new norm for the nation’s housing.

“While July home prices continue to ramp up throughout the country led by Las Vegas posting more than 30% yearly growth, let’s not forget a healthy recovery means moderation as the new normal takes hold,“ said Alex Villacorta, vice president of research and analytics at Clear Capital.

Over the last half of 2013, Clear Capital continues to call for a moderation in home price trends. “A rising price floor will dampen some potential homebuyers’ appetites, particularly as recent gains bring many markets back into pre-bubble equilibrium,” Villacorta added.

 

Home prices continue to ramp up nationwide | 2013-08-06 | HousingWire.

How to Integrate Social Media and Email Marketing | Chappaqua Real Estate

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The problem with social media is that you don’t own it. The shareholders of Facebook, Twitter and Instagram do.How to Integrate Social Media and Email Marketing

Building a community of social media is tricky. You have to play to their tune. And if a big social media network changes the rules then your lead generation, traffic and sales can plummet. In fact they can shut you down… no questions asked.

So it’s okay to take advantage of social media, but be careful, and don’t rely on it. Placing all your eggs in one basket is risky.

Mike Stelzner recently interviewed DJ Waldow about the synergy between email and social. DJ explains well why marketers should use both channels. He uses social media, but he explains that if Facebook decided to change their terms of service, then the connection with your friends and followers could disappear.

Even Facebook uses email, they have over 100 email notifications.

Use social but don’t rely on it

  • If your business model is about building a community, you should not rely on social networks solely, but you will want to own a platform, like a blog.
  • If your business model is about selling goods to customers, you will want to find the shortest way to reach them. In business that is still with email.

Email addresses stick with you. You should work on having more and more potential customers on your email list who you can engage with and convert to paying customers.

Let’s look at how to integrate social media and email marketing.

#1. Turn fans to email subscribers with contests and sweepstakes

Contests, sweepstakes and giveaways are perfect to motivate people to sign up to your list, to turn fans to email subscribers. At these promotions the condition of entry is to give your name and email address.

 social media and email

This toy shop is running a sweepstakes every weekend, where kids and parents are on Facebook.

Let’s see which promotion type is good for what.

#2. Use sweepstakes for email capture and lead generation

Sweepstakes are chance based promotions when one or more lucky entrant(s) can win. As the barrier to entry is low, these kind of promotions are great for lead generation.

Based on how people enter here are the different types of sweepstakes.

  1. Draw – entrants enter the promotion with a single click. They just need to leave their contact details.
  2. Poll – entrants need to answer a question in order to enter. They need to give their opinion that help you to learn more about them.
  3. Quiz – entrants need to answer a question correctly to win. It encourages them to learn more about your company, so it increases engagement.


Read more at http://www.jeffbullas.com/2013/08/06/how-to-integrate-social-media-and-email-marketing/#iV7w32Q9JmB9QQd8.99 

 

How to Integrate Social Media and Email Marketing – Jeffbullas’s Blog.

Mount Kisco Police Issue Alert after Coyotes Kill Pet Dog | Mt. Kisco Real Estate

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A coyote attack on three dogs on Friday prompted police to issue an alert urging residents to be vigilant about monitoring their children and pets outside.

Around 7 a.m. three coyotes descended on Kristin Porteus’ three small Chihuahua terrier mixes at her  Langeland Drive home, killing one of them despite Porteus’ efforts to prevent the attack, according to a report in The Journal News.

Mount Kisco police sent out an online alert Saturday night about the coyote attack. A coyote also was sighted Friday evening in northeast Mount Kisco. The  incidents are the latest in a string of confrontations with coyotes.

Read the full Journal News article here.

 

 

Mount Kisco Police Issue Alert after Coyotes Kill Pet Dog | The Mt. Kisco Daily Voice.

First mortgage delinquencies plummet | Pound Ridge Real Estate

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According to the latest Equifax (EFX) National Consumer Credit Trends Report, the total balance of severely delinquent first mortgages (90 days past due or in foreclosure) in June 2013 is $325 billion, a five-year low and a decrease of more than 27% from same time a year ago ($450 billion), MarketWatch reported.

The total balance of first-mortgage loans that completed the foreclosure process and transitioned to bank-owned property or other severe derogatory status decreased more than 19%, from $16.7 billion in June 2012 to $13.5 billion in June 2013. This is the lowest level for June since 2007.

 

First mortgage delinquencies plummet | 2013-08-02 | HousingWire.

1924 Plan to Drain the East River to Ease Traffic Congestion | Katonah Real Estate

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Screen-Shot-2013-08-05-at-11.40.25-AM.jpg[Click for big!]

Ten years before Norman Sper proposed filling in the Hudson River to make New York larger, a different dude wanted to do something similar on the other side of Manhattan. An article in a 1924 issue of Popular Science details a plan to drain the East River and create a 5-mile stretch of new land for more roads, subway lines, and civic buildings. The crazy idea came from Dr. John A. Harriss, identified as a “special deputy police commissioner in charge of traffic,” and the goal was to ease traffic congestion, which was supposedly so bad it was causing the city to lose $1.5 million every day.

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Two new concrete dams would have been created, one near the Manhattan Bridge and the other near Hell Gate where the Harlem and East Rivers meet:

The river then would be drained, and the 500 feet between the Manhattan and the Brooklyn docks bridged with levels supported by steel uprights. Thus would be provided a vast traffic center on stilts, joining four boroughs. The plan contemplates removal of noisy elevated structures.

From the river bed would be built subway lines, vehicular subway, taxi stands, conduit, city equipment departments, parking spaces, and private and municipal garages. On the top level would be five 100-foot boulevards for autos and pedestrians. Ramps would be provided for cross-traffic. And midway along the great thoroughfare would be erected an imposing city hall and community center.

The new city hall would house the police and health departments, as well as a music and art center. A new theater district would be built, and public schools and playgrounds would surround the civic center.

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Since the plan would removed a busy shipping waterway, the proposal also called for digging a new canal through Brooklyn and Queens, connecting the Long Island Sound with the Jamaica Bay and Atlantic Ocean. It would probably have suffered the same polluted fate as the Gowanus Canal and Newtown Creek, giving Brooklyn a trifecta of Superfund waterways. Such a shame that never happened.

 

 

1924 Plan to Drain the East River to Ease Traffic Congestion – Curbed’s Could Have Been – Curbed NY.