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Daily Archives: January 27, 2013
3 Lessons for Bloggers, Gangnam Style | Pound Ridge Real Estate
The PSY Gangnam Style video: you watched it … but missed some key points about blogging.
That’s right, blogging. As bloggers, we can learn extremely useful lessons from things that are unrelated to our topic.
Yesterday, I listened to the song. Replayed it, and replayed it again. I kept listening to the song for around half an hour.
Why did I keep listening to the song? Was there a marketing trick hidden in it?
I did some research and discovered three aspects of Gangnam Style which can be applied to your blog.
1. Innovate
Innovation was a major reason for my addiction to the song.
I’d never seen anyone getting inspiration from horse-back riders, and turn it into a dance move. That move is completely new, and people love new.
Look at your blog. Look at your competition. Is there a difference between you? When you are the same as others, how can you stand out of the crowd?
Innovation takes effort, but it doesn’t need to be difficult. Focus on doing something extra that can be loved by your readers. Yes, you will have to think hard, but if your mind is caught by the right idea, you will be on fire like Gangnam style…
2. Never take anything as insignificant, even if it’s small
Another big cause of Gangnam Style’s popularity is Gangnam itself. Gangnam is a city in Korea which is not big. People never proclaim that they are from there. But now, everybody wants to be from Gangnam, and to have Gangnam Style. It’s a case of the small thing gone big.
Most of the bloggers follow the big trends that are mostly created by the top blogs in their niche. Yes, those topics might be trending, but there is problem: everyone is writing about the same topic, so it’s difficult to get attention by writing on it.
If you start writing about something else that is given little importance, you have the chance to create a new trend in your industry. This also leads back to innovation. The more innovative your idea is, the better your chances are that it will go viral.
3. Inspire the influencers
PSY was not a big pop star before. The thing that took him to that position was the fact that he inspired the influencers in the music world, who spread it all over social media.
You made an innovation. You’ve spent time thinking about it and developing it, but now you’re wasting that effort by keeping it limited to your blog only. Step outside your blog! Tell the big names in your niche. They might like it and tell their audience, too.
In a nutshell: you can learn a lot of things from the famous song Gangnam Style including the importance of innovation, never under-estimating the power of small things, and the potential to inspire the influencers in your niche.
Tell me now. Have you learned anything from Gangnam Style?
via problogger.net
Don’t Count on a New Housing Boom | Bedford Corners Real Estate
Shiller: Don’t Count on a New Housing Boom
Robert Shiller says caution is in order in housing markets:
A New Housing Boom? Don’t Count on It, by Robert Shiller, Commentary, NY Times: We’re beginning to hear noises that we’ve reached a major turning point in the housing market — and that, with interest rates so low, this is a rare opportunity to buy. But are such observations on target?
It would be comforting if they were. Yet the unfortunate truth is that the tea leaves don’t clearly suggest any particular path for prices, either up or down…, any short-run increase in inflation-adjusted home prices has been virtually worthless as an indicator of where home prices will be going over the next five or more years. …
The bottom line for potential home buyers or sellers is probably this: Don’t do anything dramatic or difficult. There is too much uncertainty… If you have personal reasons for getting into or out of the housing market, go ahead. Otherwise, don’t stay up worrying about home prices any more than you do about stock prices. …
Rise of Infographics: Marketing in the Social-Media Age | Chappaqua Realtor
via mashable.com
Common Mistakes to Avoid on Your Facebook Page | Armonk Realtor
Facebook seems simple. After all, even your mom is using it, right? But there are a lot of reasons your Facebook page isn’t getting the rabid fan-base you think it deserves. With Graph Search rolling out it’s going to be even more important to fine-tune your page to get those fans engaged. Here are the top 6 reasons for lackluster fan pages we see on a regular basis.
Having an inexperienced manager
A successful Facebook page takes someone who knows how to activate a community to attract, engage and keep your fans, and encourage them to share with their friends so they become fans, too. While it may seem some community managers spend an inordinate amount of time coming up with cute e-cards and photos, if you look carefully, and study when and what they post, you will see a method to the madness. Posts aren’t really random at all. They’re carefully timed and balanced between posts that make people laugh, think and engage. They take into consideration the times the community responds best to posts. All together it tells a story.Posting too much about YOU and not enough about your FANS
In general, only 20% of the posts you put on your page should be about you and your brand. I know, that’s hard to swallow, but are you advertising? Get a billboard.A good community manager is always on the lookout for ways to nurture the community and support them as well as your brand. Managing the content so you spread the love brings fans back again and again and makes them feel part of a community instead of a target to market at.
Being oblivious to who your fans are
This is very common. When was the last time you looked at the profile of a fan? What are their interests? What kinds of post do they share? Do they have a blog you could share with your community? Knowing your community takes time and research, but it pays off big in loyal fans.Not responding to requests, questions, posts
If you aren’t talking back to us, we just figure you’ve checked out. Respond to questions as quickly as possible. Resist the urge to delete a negative comment. Instead look at it as an opportunity to engage the user, make them happy and turn them into evangelists. When someone compliments you, say thank you. Then go see how you can return the favor.Posting too much
Flooding your fan’s news feeds with content makes them tune you out. It also causes Facebook to wonder if anybody cares about you but you. If you don’t get great engagement in the first place, and most of the posts are from you you will likely lose page rank and stop showing up in the news feeds of your fans. Basically, you’re dead to them. We recommend a post a day until you get good engagement and then, depending on how many fans you have and how engaged they are, you can step it up to 2 or even 3 posts per day. Don’t forget to spread those posts out over the day, not dump them all in your timeline at once.Not posting enough
Did you forget you have a Facebook page? Post like mad at first, then decide nobody cared so you quit posting? Nobody is going to care about what you have to say if you clearly don’t care about your page. Try for once a day, but twice a week is a bare minimum.You forgot to tell people
How are you letting people know you have a Facebook page? Is it in your emails, on your website, in your brochures? Don’t forget to add the address, too: it’s not as intuitive as you might think for people to search for you. They just might find a similar product and quit looking for you altogether.
