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Daily Archives: December 24, 2012
IHS Fracking New York | Waccabuc NY Real Estate
Why Marketers Shouldn’t Discount Tumblr | Bedford NY Homes
True Life: I’m addicted to Tumblr. I developed an insatiable obsession after a friend told me to create a blog on the site. I had been a loyal user of Pinterest, but my friend suggested Tumblr was better. Needless to say, I succumbed to the peer pressure and joined to see what the hype was all about. I was instantly mesmerized by its flashy content and user-friendly interface. Now, I’ve been on Tumblr for almost a year and I’ve earned 3,432 followers.
But since I began working for a social media marketing firm, it got me thinking. Why aren’t marketers flocking to Tumblr? Tumblr has over 85.8 million users, and receives 17,970,132,992 monthly page views. Why would marketers neglect a blossoming social network with such a versatile interface?
Here are four reasons to revise your business’s social media marketing strategy to include Tumblr:
- The beauty of Tumblr is that users control what they want to see. You follow people with similar interests and promote your blog with tags to ensure you get the type of followers that can relate and enjoy your blog. So the things you view on your Dashboard should be the things you want to see. Some marketers are concerned that Tumblr harbors explicit material, but in reality, all social networks are subject to explicit material even if it’s prohibited. If you don’t want to follow blogs that post explicit material, then don’t. It’s that simple.
- Tumblr is all about engaging people. It’s not just pictures. You can post text, links, videos and even audio to your followers. You can tag each post with as many keywords as you want, so users who search those keywords on Tumblr will see your post on their Dashboard. There are plenty of ways for your company to engage followers on Tumblr. If your company can’t work with any of these options, then it really needs to work on more of a creative marketing strategy.
- You can easily promote original content. Tumblr gives you the option of listing a link to a source with each post you upload. You can also post a click-through link, so when someone sees your post reblogged on another site, they can click it and go to another website. For example: Say you own a surfboard company and you upload a picture of your new board model. You can put your Tumblr page URL as the source, so when people see the photo, they know who it belongs to. You could also add the click through link as a link to your website. This has potential to increase your website traffic.
- Blogs can be customized and personalized. Facebook, Twitter and Pinterest leave graphic designers and website engineers at a loss. With Tumblr, you can personalize your blog and create your own layout, similar to the old Myspace pages and even WordPress. You can model your Tumblr page to be more like your website to attract more followers. You can also post ads on your blog! Speaking from experience, Tumblr users will follow you more often when you have a sleek page.
North Salem Realtor | The Best Of Everything In 2012
What Festivus Can Teach You About Social Media | Mt Kisco Realtor
HAPPY FESTIVUS!
In this post, I’ll explain how you can use the concept of Festivus to improve your social media in 2013. If you are unfamiliar with the story of Festivus take a gander at the video below.
Bellow are my comments on how social media pages and brands have disappointed me in the last year, the “Airing of the grievances” if you will.
– Syndicating Social Media Pages – You should never, ever sync your social media pages. If you are repeating your messages, why should your fans follow you on more than one platforms?
– Keep it short and sweet – Stop posting long paragraphs on your Facebook Page. It’s rare that someone will want to read that. Try posting less than 100 characters or just an image, and measure the differences in engagement.
– Strategize – Use Facebook Insights to see which of your posts is popular and keep doing that. Let your fans dictate your postinsg
– Over Posting – Facebook’s EdgeRank Algorithm dictates how many of your fans see your posts. Not every fan will see your posts, so this encourages page admins to post and post in an effort for more fans to see their posting. The average life span of a post is 3 hours. Try only posting every 3 hours to give your post the attention it desvered.
– Under Posting – It’s important to find the right balance in posting because EdgeRank works in that Facebook will show your fans your posts when they engage with you and less often when they don’t engage with you.
– What social media is for – Your Social Media Strategy is an extension of your brand. It is meant to give insite that your fans wouldn’t get normally. The added insite will build trust and recognition, which will lead to new customers via your current ones.
– What social media isn’t for – Social media cannot directly be associated with getting new customers and making money. If you take the time to think critically about what you are posting, you’ll see many returns of the day from your fans and their friends. Your fans who love you will help you acquire new fans.
– Social Media and Your Website – I have seen archaic sites that don’t have any social media links. Take the time/money and invest in this functionality. You’ll see a great return on this investment. Once you do integrate social, make sure you are consistent, or else your new functionality will be pointless.
– Brands are not caught up – A sub strategy of social media is to connect business to business instead of business to consumer. As a page admin, it’s frustrating when a business doesn’t have a social media strategy and hasn’t posted in 4 months. It’s likely that they won’t engage with you if they post so sporadically.
I hope my grievances are addressed in 2013 and brands start to hire brand managers who know how to help them. There is a lot of pressure put on social media as it can be really beneficial, but if used incorrectly or not to it’s full potential, it’ll do more harm then good.
Do you have any social media grievances in 2012? Let us know in the comments.
***If you Google “Festivus”, you’ll see a surprise.
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9 Great Instagram Alternatives to Consider | Pound Ridge Real Estate
To say that brands weren’t happy with Instagram’s recent rollout of new Terms of Service — which were due to take effect on January 16, 2013 — is an understatement.
The free iOS and Android photo sharing app, launched in October 2010, had quickly emerged as an effective marketing tool. Companies realized that they could build brand recognition and consumer loyalty through an ongoing stream of photos that helped personalize their brand, and many were very successful in doing so.
Users were furious. One of their top concerns: Whether their photos could be used in advertisements without their permission. By the next day, Instagram had posted a statement in its blog trying to address the concerns that arose. “Legal documents are easy to misinterpret,” it said. Although Instagram has since reverted to its former advertising policy, the damage had been done.
What to do? In light of these developments, many users are looking elsewhere for alternative photo-sharing apps. There are a lot of terrific ones out there, many of which are far more robust.
Here are 9 photo apps to try:
Pxlr-o-matic
Don’t miss Pxlr-o-matic, one of the most talked about and popular photo apps, with over two million combinations to make your photos look spectacular. It’s so easy that anybody can create stunning shots (including me).
This fun and simple darkroom app makes it easy to add an effect, overlay, and border to get that retro, grunge, clean, or stylish look, all in just three simple steps. And with more options than any other photo app, you’ll never be out of new styles. If you can’t get the right combination of effects to personalize your shots, Pxlr-o-matic allows you to randomize filters, borders, and overlays. Share on Facebook, DropBox, iTunes, Flickr, or via email. There’s the PLUS version with even more options for just $0.99.
Snapseed
Snapseed is a fun and powerful app designed to enhance and share your photos, developed by the same people that create some of the most widely used professional tools for digital photography. Snapseed puts the power of photographic enhancements at your fingertips and makes it possible for anyone to enhance, transform, and share photos.
Snapseed’s vision is to deliver a photo editing experience so fun, so easy, and so powerful that it will be the only photo editing, tweaking, sharing app you’ll want to use, and it largely succeeds. With an intuitive gesture interface, Snapseed gives you the power to saturate and tilt shift your photos, or play around with filters and frames.
Hipster
Hipster is a fun way to share where you are and what you’re doing. It offers a unique integration of text and geotagging that lets you create virtual postcards to share on Facebook and Twitter. Tag friends or add date and place names to your images for a personal touch.
Simply take a snap or upload from your gallery. Add text, edit, add a cool filter and share across your Facebook, Twitter, Tumblr, Flickr, and Foursquare. Simple to use and with some very cool effects
Camera Awesome
Of the photo apps out there, few come close to Camera Awesome. It has 297 presets, filters, textures, and frames, along with and many other features like image stabilization and burst modes.The free app from SmugMug is more of a wholesale camera app then a filter specialty app — its specialty “Awesomize” button is a powerful auto-fix button with a great name — but it does come with 9 Instagram-like camera filters. The app’s filters can be used with a cool sliding-scale functionality of distortion, so users can choose the hipness level they hope to achieve.
There are also 63 more filters available for download; you can pay $0.99 for 9 filters or $3.99 for all 63.
Free for iOS
Camera+
One of the most popular third-party camera apps for iPhone, Camera+ is probably the most loved for its well-designed, easy-to-use Lightbox editing suite. Lucky for those fleeing Instagram, that Lightbox also contains a huge set of filters and borders. The app doesn’t come with a social network of its own like Instagram does, but if you’re looking for an excellent camera first with Instagram-like filters second, Camera+ is a safe, attractive choice.
$0.99 for iOS
Tadaa
Tadaa is a beautifully designed app — one of the best — with many, many filters that can be viewed in real time and adjusted after the fact. It also includes options for rapid-fire shooting and tilt-shift photography, which you can use to make it look like you’re shooting miniatures. The interface — especially on the touch-calibrated editing suite — is slick and attractive, and Tadaa also features a growing social photography community.
Free for iOS
Streamzoo
Streamzoo is a free, fun and easy way to create and share beautiful photos that’ll have your friends begging to know how you did it. The app lets you follow users (@) or subjects (#), and incorporates a badge and reward system to encourage participation in the community. Choose from 20 filters, 15 borders and six crop shapes, then share on Facebook, Twitter, Tumblr, or Flickr.
CamWow
Use CamWow and take your iPhone, iPod, or iPad camera into the past with some of the most beautiful and unique vintage effects. Unlike Pixlr-o-Matic and Camera Awesome, CamWow adds the effects in real-time, so you can see what the filters will look like as you’re taking the photo. The free version of CamWow is essentially pointless: A banner ad stretches across the bottom of the app, and you have to pay $1.99 to remove a hideous CamWow watermark from your photo.
Free for iOS — a $1.99 in-app purchase is really worth it
Hipstamatic
Hipstamatictakes the Instagram/Kodak connection to the next level: Where Instagram borrowed the filtered look from the venerable photography company and ported it onto the iPhone, Hipstamatic borrows the whole camera.
Shooting with the Hipstamatic camera, you choose your film, your lens, and your flash — the different combinations result in different effects. The standard app costs $1.99 and comes with three different flashes, film rolls and four different lenses — you can buy more of these with “Hipstapaks,” available to purchase inside the app. It’s fun to use, if only because it might be the only camera app for the iPhone on which you have no idea what your final product is going to look like until after it’s “processed.”
$1.99 for iOS
via pamorama.net
